Banks in Nigeria

WhySocial Media?

“Social Mediais the BIGGEST shift since the Industrial Revolution”

Erik Qualman, Socialnonmics

• The Old Way of Advertising is no longer working Like it used to.

• 86% of viewers don't trust traditional advertising any longer

• The Largest Newspapers are Experiencing Record Declines in Circulation

• Only 18% Of traditional TV campaigns generate a positive ROI

• 96% of Millennia's have joined a social network.• Social Media is the number one ACTIVITY ON THE

WEB

Why Social Media

How fast isSocial Media CATCHING ON?

38 YEARS To reach 50 million listeners

RADIO

13 YEARS to reach 50 million viewers

TELEVISION

4 YEARS To bring 50 million people online

INTERNET

200 MILLION IN LESS THAN 12 MONTHS!

FACEBOOK

What are people saying about your brand on social media?

The average user spends more 55 minutes a day in Facebook alone which results to 6.5 hours a week

Companies that are both deeply and widely engaged in social media

significantly surpass their peers in both revenue & profit

Studies show that company sales with the highest levels of social media activity grew on average by +18%

While those companies with the least amount of social media activities saw their sales decline by -6%

+18%

-6%

Facebook Usage by Banks in Nigeria

Research proves that GTBank is leading in Social Media within the

banking industry in Nigeria.

Don’t be left behind, join the train.

ROI

Investment ₦ ₦

•Time•Manpower•Technology•Expertise

Implementation

•Developing Strategy•Embedding Social Media in integrated marketing campaigns•Building relationships•Learning

Impact

•Web Traffic•Conversions•Impressions•Social mentions•Press•Fans/Followers/Friends

Financial Gain ₦

•Revenue•Transactions•New Customers

Prepared by Jide Ogunleye07062021183jide@jideogunleye.combabjideogunleye@gmail.commeetfido22@yahoo.com