Social Media Report - Banks (India) Q2

April 1st – June 30th 2016

Top Indian Banks on Social Media

Banks: Social Media Report

This Report looks at how

Banks

(India Region) performed on Social Media between

April 1st – June 30th, 2016

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Comparison of

“BANKS" Facebook Pages

Apr 01, 2016 - Jun 30, 2016

State Bank of India had the largest fan base of 5,576,735 while Yes Bank showed the highest fan growth of 27.71%.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

Gro

wth

%

Number of Fans

ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India

IndusInd Bank Citi India Standard Chartered India Yes Bank Kotak Mahindra Bank Ltd

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Citi India Yes Bank IndusInd

Bank

Kotak

Mahindra

Bank Ltd

Axis Bank Standard

Chartered

India

ICICI

Bank

HDFC Federal

Bank Ltd

State

Bank of

India

Countries < 2% Turkey Other Countries Bangladesh India

Fans - Geography

Citi India had the highest PTAT of 10.31% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India

IndusInd Bank Citi India Yes Bank Standard Chartered India Kotak Mahindra Bank Ltd

Conversations

Yes Bank published the greatest number of posts (246). Citi India had the highest average engagement, with a score of 975.

0 50 100 150 200 250 300

0 200 400 600 800 1000 1200

ICICI Bank

HDFC

Federal Bank Ltd

Axis Bank

State Bank of India

IndusInd Bank

Citi India

Standard Chartered India

Yes Bank

Kotak Mahindra Bank Ltd

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Axis Bank received the most number of Likes (2,422,009), ICICI Bank got the most number of Comments (13,425) and State

Bank of India had the most number of Shares (15,656).

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

ICICI Bank

HDFC

Federal Bank Ltd

Axis Bank

State Bank of India

Citi India

IndusInd Bank

Yes Bank



Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Citi India

17-JUN-16, FRI 9:12AM

Our dear roadie Rannvijay Singh Singha

likes to chill when in Singapore while Sophie

Choudry is all ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 167,880 388 170 Uncategorized

Citi India

16-JUN-16, THU 8:48AM

We’re loving your response guys!

And here’s what you all have been waiting

for –

The winners for d ..

Citi India

15-JUN-16, WED 8:42AM

So here we are with the announcement you

all have been waiting for –

The winners for #WhatsYourSumm ..


1,000 47,556 146 51 Positive


1,000 39,142 99 58 Uncategorized

http://www.facebook.com/189430180491/posts/10157133523765492


















Most Engaging Brand Posts Citi India

15-JUN-16, WED 2:24AM

Adventurous night safari or playful theme

parks – what’s your pick for Singapore?

Hurry! Participate ..


1,000 86,363 195 176 Uncategorized

Citi India

14-JUN-16, TUE 9:39AM

So folks, NEHA Dhupia’s travel story tells

us about perfect holidays – basking in the

sun at Baga an ..

Citi India

14-JUN-16, TUE 2:23AM

When in Goa, are you an adventurer or an

explorer?

Here’s how you can stand a chance to win

MakeMyTr ..


1,000 137,563 272 146 Positive


1,000 87,764 223 212 Positive



















Only Kotak Mahindra Bank Ltd's received Fan posts (910).

0 100 200 300 400 500 600 700 800 900 1000

ICICI Bank

HDFC

Federal Bank Ltd

Axis Bank

State Bank of India

IndusInd Bank New

Citi India


Yes Bank


Number of Fan Posts

Fan Posts

Kotak Mahindra Bank Ltd received the highest percentage of Positive Sentiment (20.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Negative Neutral Positive

Sentiment Analysis

Kotak Mahindra Bank Ltd responded to the highest percentage of Fan posts (36.15%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

0 100 200 300 400 500 600

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)



Brand Responses

Yes Bank published the most with 246 posts.

3%

24%

10%

8%

7%

21%

1%

8%

6%

12%

ICICI Bank Yes Bank IndusInd Bank Citi India Axis Bank

State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC

Share Of Voice – Volume of Posts

Axis Bank received the largest volume of Likes (2,422,009).

21%

14%

1%

20%

35%

3%

0%

3%

1% 2%

ICICI Bank Yes Bank IndusInd Bank Citi India Axis Bank


Share Of Voice – Likes

ICICI Bank received the largest volume of Comments (13,425).

23%

13%

2% 8% 16%

19%

2%

2% 2%

13%

ICICI Bank Yes Bank IndusInd Bank New Citi India Axis Bank


Share Of Voice – Comments

State Bank of India received the largest volume of Shares (15,656).

9%

11%

4%

10%

18%

23%

1%

4%

3%

17%

ICICI Bank Yes Bank IndusInd Bank New Citi India Axis Bank


Share Of Voice – Shares

YES BANK had the most Promoted Posts, while State Bank of India had the most Organic Posts.

Promoted/Organic: Volume of Posts

Citibank India's Promoted Posts had the highest engagement, while ICICI Bank had the highest engaging Organic Posts.

Promoted/Organic: Engagement

Standard Chartered India saw the biggest surge in engagement.

Promoted/Organic: Effect of Promotion on Engagement

During this time period, Citi Journalistic Excellence Award (CJEA) was the most engaging run by Citi India. Axis Bank published

the most (5) in its #IGotPlans campaign.

0 1 2 3 4 5 6

0 200 400 600 800 1000 1200

EftCheques app by ICICI Bank(ICICI Bank)

HDFC Careers(HDFC)

#IGotPlans(Axis Bank)

#JustMingle(State Bank of India)

#IndusMobileApp(IndusInd Bank)

Citi Journalistic Excellence Award (CJEA)(Citi India)

Shoppers Stop Offer(Standard Chartered India)

#DoctorSays(Yes Bank)

#MyMomMyHero(Kotak Mahindra Bank Ltd)

Number of Posts

Engagement Score


Campaign Comparison

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Analysis of

Axis Bank Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,207,391 18,942 .59% India Mostly Young, Male and

Single

Axis Bank

Engagement Score Total Fan Posts

878 0

Total Posts

77

Total Likes

2,422,009

Total Comments

9,443

Total Shares

12,451

Most Engaging Content Type

Like This/Engagement

Oriented Posts

Least Engaging Content Type

Others

Most Prolific Content Type

Customer Loyalty Programs

Most Engaging Campaign

#RootForPlanet

Most Recent Campaign

Monday Morning Trivia

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

3,175K

3,180K

3,185K

3,190K

3,195K

3,200K

3,205K

3,210K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

3,207,391

New Fans

18,942

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

Axis Bank had an average engagement score of 878 and a highest of 992.

Community Analysis

Axis Bank fans are mostly Young, Male and Single Axis Bank fans are largely from India followed by United Arab

Emirates.

Fan Demographics Distribution of Fans

83%

17%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

India

United Arab Emirates

Saudi Arabia

United States

Qatar

Canada

Australia

Bangladesh

Kuwait

0

1

1

2

2

3

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

AxisBank Cards 15

DiningDelights 8

Multi-Currency Forex

Card

4

Chef Vikas Khanna 3

Axis eDGE Loyalty

Rewards

3

95%

5%

Brand Participation Brand Non Participation

98%

0%

2%

Posititve Negative Neutral

Brand Posts - Engagement

Axis Bank responded to 73 conversations generated by the 77

Posts they published.

Axis Bank receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

20-MAY-16, FRI 2:35AM

The smell of summer. The mango tree in the

backyard. The first mango of the season.

Eating them with ..


992 70,439 182 525 Positive

09-APR-16, SAT 2:00AM

Nothing says ‘Italian’ like a plate full of

pasta! Twirl your fork through authentic,

steaming spagh ..

21-JUN-16, TUE 2:29AM

Hectic. Chaotic. Super busy. Just some of

the things our lives are today. But there’s

an ancient art ..


984 62,662 183 216 Positive


983 59,403 210 466 Uncategorized

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 200 400 600 800 1,000

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Axis Bank posts were around 'Customer Loyalty Programs', and posts around 'Like This/Engagement Oriented Posts'

received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35

0 200 400 600 800 1000 1200

Banking Plans

Brand News

Others

Events sponsored/attended

Careers

Contest/Sweepstakes

Corporate Social …

Ad Campaigns

New Promotions

Question to fans

Facebook App

Like This/Engagement …


Number of Posts

Engagement Score


In Axis Bank Posts about Banking & Finance, Banking Advice posts


In Axis Bank Posts about General Happenings, the category Others


Content Intel

About Banking & Finance About General Happenings

0 2 4 6

0 500 1000

Sector News

Fact

Research …

Others

Question

Banking Advice

Like …

Number of Posts

Engagement Score


0 1 2 3

0 500 1000 1500

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Technology

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Apr 01, 2016 - Jun 30, 2016 Entire Campaign

0 1 2 3

0 500 1000 1500

#IGotPlans

Flipkart Premier

League

Exclusive MakeMyTrip

Offer for Axis Bank

Card Holders

Number of Posts

Engagement Score


0 2 4 6

0 500 1000 1500

#IGotPlans

Flipkart Premier League

Exclusive MakeMyTrip

Offer for Axis Bank Card

Holders

Number of Posts

Engagement Score


Analysis of

Citi India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


848,736 129,033 17.93% India Mostly Young, Male and

Single

Citi India


975 0

Total Posts

81

Total Likes

1,376,919

Total Comments

4,611

Total Shares

7,254


Contest/Sweepstakes


Banking Plans


Others


#WhatsYourSummerEscape


Enjoy 5% cash back at

MobileStore


Brand Overview

CONTENT & CAMPAIGNS

650K

700K

750K

800K

850K

900K


May

20-

May

27-

May


Fan Growth

Total Fans

848,736

New Fans

129,033

Engagement

0

250

500

750

1,000

1,250


Citi India had an average engagement score of 975 and a highest of 1000.

Community Analysis

Citi India fans are mostly Young, Male and Single Citi India fans are largely from India followed by United States.


84%

16%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

India

United States


Saudi Arabia

Canada

Australia

United Kingdom

Bangladesh

Qatar

Norway

0

1

1

2

2

3

3

4


Brand Posts


Terms 39

conditions 38

travel story 13

MakeMyTrip vouchers

worth

11

CitibankIndia 10

70%

30%


87%

9%

4%



Citi India responded to 57 conversations generated by the 81


Citi India receives more positive than negative vibes from




17-JUN-16, FRI 9:12AM

Our dear roadie Rannvijay Singh Singha

likes to chill when in Singapore while Sophie

Choudry is all ..


1,000 167,880 388 170 Uncategorized

16-JUN-16, THU 8:48AM

We’re loving your response guys!

And here’s what you all have been waiting

for –

The winners for d ..

15-JUN-16, WED 8:42AM

So here we are with the announcement you

all have been waiting for –

The winners for #WhatsYourSumm ..


1,000 47,556 146 51 Positive


1,000 39,142 99 58 Uncategorized






















0 20 40 60 80

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Citi India posts were around 'Others', and posts around 'Contest/Sweepstakes' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16 18 20

0 200 400 600 800 1000 1200

Banking Plans

Brand News

Others

Events sponsored/attended

Contest/Sweepstakes

Corporate Social

Responsibility

Question to fans


Number of Posts

Engagement Score


In Citi India Posts about General Happenings, the category Others received the highest engagement.

Content Intel

About General Happenings

0 1 2

0 200 400 600 800 1000 1200

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Technology

Current Affairs

Number of Posts

Engagement Score




0 10 20 30

0 500 1000 1500

Citi Journalistic

Excellence Award

(CJEA)

#WhatsYourSummerEs

cape

#MomsDayOut

Number of Posts

Engagement Score


0 10 20 30

0 500 1000 1500

Citi Journalistic

Excellence Award

(CJEA)

#WhatsYourSummerEs

cape

#MomsDayOut

Number of Posts

Engagement Score


Analysis of

ICICI Bank Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


4,729,408 14,153 .30% India Mostly Young, Male and

Single

ICICI Bank


890 0

Total Posts

33

Total Likes

1,461,773

Total Comments

13,425

Total Shares

6,362




Corporate Social

Responsibility


Others


Inox Buy 1 Get 1 Free Movie

Ticket Offer


Probationary Officer

Training Programme


Brand Overview

CONTENT & CAMPAIGNS

4,705K

4,710K

4,715K

4,720K

4,725K

4,730K

4,735K


May

20-

May

27-

May


Fan Growth

Total Fans

4,729,408

New Fans

14,153

Engagement

0

250

500

750

1,000

1,250


ICICI Bank had an average engagement score of 890 and a highest of 1000.

Community Analysis

ICICI Bank fans are mostly Young, Male and Single ICICI Bank fans are largely from India followed by United Arab

Emirates.


86%

14%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

India


Saudi Arabia

United States

Qatar

Nepal

Pakistan

Bangladesh

Australia

Norway

0

1

1

2

2

3


Brand Posts


ICICI Bank ATMs 23

Debit Card 7

Download Pockets 6

offer 6

bills 4

100%

0%


96%

0% 4%



ICICI Bank responded to 33 conversations generated by the 33


ICICI Bank receives more positive than negative vibes from




26-MAY-16, THU 7:30AM

Friday is here! Enjoy the lip-smacking pasta

or just simply indulge in your favourite dish.

Use your ..


1,000 175,288 619 289 Positive

11-JUN-16, SAT 3:00AM

Brew conversations over a warm cup of

coffee at Cafe Coffee Day. Avail 15% off on

all bills above Rs ..

10-MAY-16, TUE 12:17AM

The historic showdown is here and it is

time for you to choose your side! Team Cap

or Team Iron Man? ..


998 136,548 487 303 Positive


998 124,337 1,073 352 Positive






















0 5 10 15 20 25 30

0 200 400 600 800 1,000

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of ICICI Bank posts were around 'Others', and posts around 'Customer Loyalty Programs' received the highest

engagement.

Content Intel

0 2 4 6 8 10 12 14

0 200 400 600 800 1000 1200

Banking Plans

Others

Contest/Sweepstakes

Corporate Social

Responsibility

New Promotions


Number of Posts

Engagement Score




0 2 4 6 8

0 500 1000

EftCheques app by

ICICI Bank

Free iPads every day!

Presenting Pockets –

India’s first Digital

Bank

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1000

EftCheques app by ICICI

Bank

Free iPads every day!

Presenting Pockets –

India’s first Digital Bank

Number of Posts

Engagement Score


Analysis of

Standard Chartered India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


448,262 2,013 .45% India Mostly Young, Male and

Single



613 0

Total Posts

80

Total Likes

220,291

Total Comments

1,099

Total Shares

2,605


NO DATA


NO DATA


NO DATA


Global Goals


Bloomberg TV’s ‘Wealth

Manager’ show


Brand Overview

CONTENT & CAMPAIGNS

445K

446K

446K

447K

447K

448K

448K

449K


May

20-

May

27-

May


Fan Growth

Total Fans

448,262

New Fans

2,013

Engagement

0

250

500

750

1,000

1,250


Standard Chartered India had an average engagement score of 613 and a highest of 993.

Community Analysis

Standard Chartered India fans are mostly Young, Male and Single Standard Chartered India fans are largely from India followed by

United Arab Emirates.


86%

14%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

India


United States

Saudi Arabia

Pakistan

Bangladesh

Indonesia

Nepal

Qatar

0

1

1

2

2

3

3

4

4

5


Brand Posts


Standard Chartered Bank 33

SummerSanta 27

Olympic Games sport 27

more 17

Click 13

30%

70%


55%

9%

36%



Standard Chartered India responded to 24 conversations

generated by the 80 Posts they published.

Standard Chartered India receives more positive than negative

vibes from comments on their Posts.



01-MAY-16, SUN 6:30AM

Shopping for your loved ones is now 9 times

more fun! Get up to 9X* Reward Points with

the all new L ..


993 15,397 42 86 Positive

28-MAY-16, SAT 2:30AM

Make your summer sojourns more

economical. Use your Standard Chartered

card at Thomas Cook, SOTC, Ag ..

30-APR-16, SAT 6:30AM

Make someone special smile this summer,

by becoming their #SummerSanta. Tell us

in the comments sect ..


982 10,191 54 288 Positive


956 9,566 43 56 Positive






















0 10 20 30 40 50 60 70

0 200 400 600 800

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score




0 10 20 30 40

0 500 1000

Shoppers Stop Offer

Rio 2016 Olympic

Games

#SummerSanta

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800 1000

Shoppers Stop Offer

Rio 2016 Olympic

Games

#SummerSanta

Number of Posts

Engagement Score


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