Social Media Report - Media (India) Q2

Image courtesy : Pixabay

April 1st – June 30th, 2016

Top Media Brands on Social Media

Media Brands: Social Media Report

This Report looks at how

Media Brands

(India Region) performed on Social Media between

April 1st – June 30th, 2016

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your Free

Social Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=confectionery&utm_source=slideshare&utm_medium=button

Comparison of

“MEDIA" Facebook Pages

Apr 01, 2016 - Jun 30, 2016

Zoom TV had the largest fan base of 11,179,584 while Sony Entertainment Television showed the highest fan growth of

3.81%.

-1.0%

-0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Gro

wth

%

Number of Fans

Sony Entertainment Television Colors TV 9XM Star Plus India

Zoom TV Zee TV India RomedyNow MTV India

Movies Now UTV Bindass

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Zoom TV UTV Bindass MTV India Zee TV India RomedyNow Sony

Entertainment

Television

Star Plus India Colors TV Movies Now 9XM

Egypt Philippines Countries < 2% Pakistan Indonesia Other Countries Nepal Bangladesh India Egypt

Fans - Geography

Zoom TV had the highest PTAT of 7.91% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Sony Entertainment Television Colors TV 9XM Star Plus India Zoom TV Zee TV India MTV India RomedyNow Movies Now UTV Bindass

Conversations

Zoom TV published the greatest number of posts (1,075). And the highest average engagement, with a score of 434.

0 200 400 600 800 1000 1200

0 50 100 150 200 250 300 350 400 450 500

Sony Entertainment Television

Colors TV

9XM

Star Plus India

Zoom TV

Zee TV India

RomedyNow

MTV India

Movies Now

UTV Bindass

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Zoom TV received the most number of Likes (23,424,396), Comments (177,063) and Shares (199,704).

0K 5,000K 10,000K 15,000K 20,000K 25,000K


9XM

Colors TV

Star Plus India

Zoom TV

Zee TV India

MTV India

RomedyNow

Movies Now

UTV Bindass

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Star Plus India

30-JUN-16, THU 11:58PM

Love the #DancePlus2 team? Here's your

chance to interact with them in real time!

Chat exclusively w ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 351,470 2,477 1,127 Uncategorized

Zoom TV

13-JUN-16, MON 1:26AM

How cute is this picture of Munni aka

Harshaali Malhotra feeding the fish. :D

Movies Now

08-JUN-16, WED 11:37PM

#HappyBirthday Johnny Depp!

"One day the people who didn't believe in

you will tell everyone how the ..


1,000 440,051 2,239 3,676 Uncategorized


1,000 108,454 1,424 9,597 Uncategorized

http://www.facebook.com/213296157867/posts/10154435050742868


















Most Engaging Brand Posts Zoom TV

08-JUN-16, WED 8:00AM

So Cute! - Salman Khan with Nikhil Dwivedi's

son, Shivaan.

How cute is this picture! :D


1,000 404,729 2,716 4,184 Positive

Zoom TV

02-JUN-16, THU 1:14AM

So Cute! - Salman Khan with nephew,

Ahil.

Zoom TV

22-MAY-16, SUN 1:03PM

Aishwarya Rai Bachchan and Shilpa Shetty

Kundra with their little ones.


1,000 311,178 1,431 2,194 Positive


1,000 356,883 700 2,410 Positive



















9XM's Facebook Page saw the highest number of Fan posts (6,510).

0 1000 2000 3000 4000 5000 6000 7000


Colors TV

9XM

Star Plus India

Zoom TV

Zee TV India

RomedyNow

MTV India

Movies Now

UTV Bindass

Number of Fan Posts

Fan Posts

MTV India received the highest percentage of Positive Sentiment (30.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

9XM

MTV India

Negative Neutral Positive

Sentiment Analysis

9XM responded to the highest percentage of Fan posts (0.06%).

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

0.1%

0 2 4 6 8 10 12 14 16 18 20

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

9XM MTV India

Brand Responses

Zoom TV published the most with 1,075 posts.

9%

21%

7%

10%

7% 3%

9%

8%

5%

21%

Movies Now Zoom TV RomedyNow 9XM Colors TV UTV Bindass Sony Entertainment Television Star Plus India Zee TV India MTV India

Share Of Voice – Volume of Posts

Zoom TV received the largest volume of Likes (23,424,396), among the brands in "COMPETITORS" Group.

6%

41%

0%

3% 4%

2% 3%

4% 1%

36%


Share Of Voice – Likes

Zoom TV received the largest volume of Comments (177,063).

9%

25%

0% 7%

11%

2%

13%

14%

5%

14%


Share Of Voice – Comments

Zoom TV received the largest volume of Shares (199,704).

17%

32%

0%

9%

5%

4%

13%

6%

3% 11%


Share Of Voice – Shares

During this time period, #HappyFathersDay was the most engaging run by Movies Now. MTV India published the most (94) in

its #SpeakUp campaign.

0 10 20 30 40 50 60 70 80 90 100

0 100 200 300 400 500 600 700

#Beyhadh(Sony …

#24IndiaS2(Colors TV)

#SULTAN(9XM)

#MeraWalaEmoji(Star …

#LoveKaGameOver …

#Brahmarakshas (Zee TV …

#FathersDayWithRomedy…

#SpeakUp(MTV India)

#HappyFathersDay(Movie…

#TheFrootiLife(UTV …

Number of Posts

Engagement Score


Campaign Comparison





Create Your Free



Analysis of

9XM Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

9,043,425 172,505 1.94% India Mostly Young, Male and

Single

9XM

Engagement Score Total Fan Posts

115 6,459

Total Posts Brand Response Rate

534 0.06%

Total Likes Avg. Reply Time

1,572,610 18 mins

Total Comments General Sentiment

49,028 Neutral

Total Shares

57,294

Most Engaging Campaign

#SongKiDingDong

Most Recent Campaign

Pehchan Kaun?

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

8,750K

8,800K

8,850K

8,900K

8,950K

9,000K

9,050K

9,100K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

9,043,425

New Fans

172,505

Engagement

0

250

500

750

1,000

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

9XM had an average engagement score of 115 and a highest of 860.

Community Analysis

9XM fans are mostly Young, Male and Single 9XM fans are largely from India followed by Pakistan.

Fan Demographics Distribution of Fans

75%

25%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

India

Pakistan

Bangladesh

Nepal

United Arab Emirates

Saudi Arabia

United States

Afghanistan

Malaysia

0

2

4

6

8

10

12

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

Spotboye 150

post 131

9XM 50

JSL Singh 29

favorite song 28

2%

98%

Brand Participation Brand Non Participation

90%

3% 7%

Posititve Negative Neutral

Brand Posts - Engagement

9XM responded to 9 conversations generated by the 534 Posts

they published.

9XM receives more positive than negative vibes from comments

on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

04-APR-16, MON 8:07AM

You cannot miss out on this Viral Video with

Bollywood Champs dancing to the West

Indies cricket tea ..


1,000 22,129 8,805 34,794 Positive

30-APR-16, SAT 2:30AM

Haha!

#HaqSeBakwaas ;)

29-JUN-16, WED 5:45AM

Kaunsi heroine ki entry mein dil mein

ghanti bajti hai!?


967 59,111 1,667 5,704 Positive


925 81,507 2,413 162 Uncategorized

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200 250

0 50 100 150 200

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80 100

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

song 1079

asktrack 498

play 367

9XM 195

240 180

User Posts

0

20

40

60

80

100

120

140

160

180

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

9XM responded to 4 conversations generated by the 6,510 Posts

fans published.

9XM appears to participate more when Fan conversations have

greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

0%

100%


14% 1%

85%


Campaign Intel – 3 most recent campaigns

Apr 01, 2016 - Jun 30, 2016 Entire Campaign

0 10 20 30 40

0 50 100 150

#SULTAN

Pepsi Jaisa Mood

Waisa Song

#DaruOnTheHouse

Number of Posts

Engagement Score


0 10 20 30 40

0 20 40 60

#SULTAN

Pepsi Jaisa Mood

Waisa Song

#DaruOnTheHouse

Number of Posts

Engagement Score


Analysis of

MTV India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


10,897,079 62,257 .57% India Mostly Young, Male and

Single

MTV India


380 1,946


1,064 0.00%


20,407,132 0 sec


96,559 Neutral

Total Shares

71,150

Most Engaging Content Type

Photos

Least Engaging Content Type

Event

Most Prolific Content Type

Movie/TV Show


#SuperSelfie


MTV Funny


Brand Overview

CONTENT & CAMPAIGNS

10,780K

10,800K

10,820K

10,840K

10,860K

10,880K

10,900K

10,920K


May

20-

May

27-

May


Fan Growth

Total Fans

10,897,079

New Fans

62,257

Engagement

0

250

500

750

1,000


MTV India had an average engagement score of 380 and a highest of 716.

Community Analysis

MTV India fans are mostly Young, Male and Single MTV India fans are largely from India followed by Bangladesh.


68%

32%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 4,000K 8,000K

India

Bangladesh

Pakistan

Nepal

United States


Saudi Arabia

United Kingdom

Canada

Japan

0

2

4

6

8

10

12

14

16


Brand Posts


MTV 116

Bollywood 89

7 Bollywood Celebs 67

India 64

Khan 59

0%

100%


93%

1%

6%



MTV India responded to 2 conversations generated by the 1,064

Posts they published.

MTV India receives more positive than negative vibes from

comments on their Posts.



24-APR-16, SUN 8:30AM

#ThenAndNow Athiya Shetty with her father

Suniel Shetty!


999 260,767 739 1,530 Positive

02-MAY-16, MON 8:30AM

Wishing the happy couple, Bipasha Basu and

Karan Singh Grover a happy and blissful

marriage! <3

25-APR-16, MON 11:30PM

#ThenAndNow Kajol and Ajay Devgn still

look great together! <3


998 241,341 2,060 955 Positive


994 201,589 1,175 766 Positive






















0 200 400 600 800 1000

0 100 200 300 400 500

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 50 100 150 200

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

MTV India 220

और 182

App 173

ही 148

स े 140

User Posts

0

5

10

15

20

25

30

35

40

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

MTV India responded to 0 conversations generated by the 1,975

Posts fans published.

MTV India appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

0%

100%


30%

2% 68%


Most of MTV India posts were around 'Movie/TV Show', and posts around 'Photos' received the highest engagement.

Content Intel

0 20 40 60 80 100 120 140

0 100 200 300 400 500 600

Brand News

Photos

Movie/TV Show

Others

Event

Engagement-oriented Posts

Contest

Question to fans

Facebook App

Number of Posts

Engagement Score


In MTV India Posts about General Happenings, the category On Sports received the highest engagement.

Content Intel

About General Happenings

0 100 200 300 400 500 600 700 800

0 100 200 300 400 500 600 700

On Social Media

On Sports

Science & Technology

Others

Business & Economy

Politics

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score




0 1 2

0 1 2 3 4

#SpeakUp

#ChaseTheMonsoon 4

#FriendsOnCC

Number of Posts

Engagement Score


0 20 40 60 80 100

0 10 20 30 40

#SpeakUp

#ChaseTheMonsoon 4

#FriendsOnCC

Number of Posts

Engagement Score


Analysis of

Zoom TV Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


11,179,584 324,784 2.99% India Mostly Young, Male and

Single

Zoom TV


434 0


1,075 0%


23,424,396 0 sec


177,063 NO User Post For TimePeriod

Total Shares

199,704

Most Engaging Content Type

Photos

Least Engaging Content Type

Movie/TV Show

Most Prolific Content Type

Movie/TV Show


#FathersDay


Then and Now


Brand Overview

CONTENT & CAMPAIGNS

10,600K

10,700K

10,800K

10,900K

11,000K

11,100K

11,200K

11,300K


May

20-

May

27-

May


Fan Growth

Total Fans

11,179,584

New Fans

324,784

Engagement

0

250

500

750

1,000


Zoom TV had an average engagement score of 434 and a highest of 857.

Community Analysis

Zoom TV fans are mostly Young, Male and Single Zoom TV fans are largely from India followed by Pakistan.


71%

29%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

India

Pakistan

Bangladesh

Nepal

Egypt


Saudi Arabia

Indonesia

Afghanistan

0

2

4

6

8

10

12

14

16

18


Brand Posts


zoom 248

video 187

Salman Khan 128

Shah Rukh Khan 102

sure 79

0%

100%


93%

4% 3%



Zoom TV responded to 0 conversations generated by the 1,075

Posts they published.

Zoom TV receives more positive than negative vibes from

comments on their Posts.



13-JUN-16, MON 1:26AM

How cute is this picture of Munni aka

Harshaali Malhotra feeding the fish. :D


1,000 440,051 2,239 3,676 Uncategorized

08-JUN-16, WED 8:00AM

So Cute! - Salman Khan with Nikhil Dwivedi's

son, Shivaan.

How cute is this picture! :D

02-JUN-16, THU 1:14AM

So Cute! - Salman Khan with nephew, Ahil.


1,000 404,729 2,716 4,184 Positive


1,000 311,178 1,431 2,194 Positive






















0 100 200 300 400 500 600

0 200 400 600 800

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 50 100 150 200

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Zoom TV posts were around 'Movie/TV Show', and posts around 'Photos' received the highest engagement.

Content Intel

0 50 100 150 200 250

0 100 200 300 400 500 600 700 800

Brand News

Photos

Movie/TV Show

Others

Event

Engagement-oriented Posts

Contest

Question to fans

Facebook App

Number of Posts

Engagement Score


In Zoom TV Posts about General Happenings, the category On Sports received the highest engagement.

Content Intel

About General Happenings

0 100 200 300 400 500 600

0 100 200 300 400 500 600 700 800

On Social Media

On Sports

Science & Technology

Others

Business & Economy

Politics

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score




0 1 2 3

0 5 10 15

#LoveKaGameOver

Mr World 2016

#MyDadMyHero

Number of Posts

Engagement Score


0 2 4 6 8

0 20 40 60

#LoveKaGameOver

Mr World 2016

#MyDadMyHero

Number of Posts

Engagement Score






Create Your Free



Thanks!

Please contact us at [email protected] for more information.

mailto:[email protected]