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Adat, Analitika, Digitális transzformáció

Szücs Imre

Director of Data and Analytics

Telenor Hungary

2017.11.16

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Telenor Hungary CEE cluster Telenor Group

3.4 M / 9.7 M

174 million customers

12 markets

30.000 employees

~ 1.000 employees

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https://www.cybersecurityintelligence.com/blog/the-internet-connected-car-216.html

http://www.noisygeek.com/2015/09/smart-homes/

http://www.shutterstock.com/s/streaming+video/search.html

http://www.ooyala.com/videomind/categories/ott

http://www.businesscloudnews.com/2015/11/25/ibm-open-sources-machine-learning-systemml/

Forrás:

Telekommunikációs hálózatok

Telekommunikációs szektor - lehetőségek és kihívások

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Forrás:

Ovum, IDC, Research & Market, eMarketer

University of Missouri (Kansas City)

Telekommunikációs szektor – Új kihívók

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Hang és Adat szolgáltatások

Forrás:

Ovum, IDC, Research & Market, eMarketer

University of Missouri (Kansas City)

Telekommunikációs szektor – Új kihívók

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Forrás: Global telecommunications study: navigating the road to 2020:

http://www.ey.com/Publication/vwLUAssets/ey-global-telecommunications-study-navigating-the-road-to-

2020/$FILE/ey-global-telecommunications-study-navigating-the-road-to-2020.pdf

Telekommunikációs szektor – Jövőkép I

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Forrás: Global telecommunications study: navigating the road to 2020:

http://www.ey.com/Publication/vwLUAssets/ey-global-telecommunications-study-navigating-the-road-to-

2020/$FILE/ey-global-telecommunications-study-navigating-the-road-to-2020.pdf

Telekommunikációs szektor – Jövőkép II

ManagementBuiness

model

Technology

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Traditional data analytics Shifting the focus Need for sy new BigData

• 3 months

• Unused test servers

• Free software

• Business results within 3

months

• ROI > 100

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AGILE

RED WAY OF WORK

COLLABORATION

CROSS FUNCTIONAL TEAM

BUSINESS DRIVEN

STARTUP

USE RESULTS IN DAILY

BUSINESS

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Digital transformation

Customer

Operation

Culture

Organization

Technology

StrategyTo radically improve

performance

Customer relationship

Internal processes

Business models

Data Analytics as ENABLER

Data Analytics as DRIVE

Data Analytics as

REVENUE STREAM

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Internal digitalization

Digitize and AI the core Improve effectiveness of internal

processes

Introduce new analytical tools

Improve employee experience

Customer experience digitalization

Improve touchpoint experience

• Consistent channel

experience

• Seamless channel shift

• New digital touchpoint

• Web chat

• Chat bot

Next Best Action

• Improve x-sell / up-sell

• Extend customer information

with digital info

• Introduce new communication

channels

Contextual marketing

• Develop contextual capabilities

• Transform campaign processes

and way of work

New business model

Monetize data via selling data

analytics and / or collaboration

with non-Telco sectors

Data analytics as a service

• Lead generation

• Improve Partner’s core process

• Support Partner’s strategic

projects

Collaboration

• Joint business with non-telco

Partners

*Expected roles

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BLUE & RED WAY OF WORK

SUPPORT ORG FUNCTIONS PART OF THE STRATEGY

MASTERS OF DATA CROSS FUNCTIONAL TEAMS

BIG DATA, SMALL DATA, … WHATEVER DATA

SUPPORT & DRIVE & BUILD

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