2020

What is CAMBA? Formed in 1993, CAMBA is a 501(c)3 tax-exempt, non-profit organization. CAMBA is

comprised of a volunteer board of directors, committee members, and trail stewards and employs a part-time executive director and a seasonal trail crew. For the past 27

years CAMBA has been a leader among trail advocacy organizations in the upper Midwest.

The CAMBA Trails The CAMBA trail system consists of a network of marked and mapped mountain bike trails

and routes in the Chequamegon-Nicolet National Forest, Bayfield County Forest, Sawyer County Forest, and on private land. The CAMBA trails have been nationally recognized as a

model for sustainable and environmentally responsible recreational trail development. The trail system is divided into seven clusters in the towns of Bayfield, Cable, Delta, Drummond, Hayward, Namakagon, and Seeley. Each CAMBA cluster is comprised of 25 – 40 miles. Trails include over 135 miles of engaging singletrack ranging from rustic old-school to contemporary flow trails, including a new entry level “Gateway” trail, as well as an assortment of fun-riding, two-track routes, plus hundreds of miles of mapped gravel routes.

We Take Pride In • Largest interconnected singletrack trail system in the Midwest.

• Largest trail network (singletrack and off-road routes) in the Midwest. • Longest continuous singletrack trail route in the Midwest – Cable to Hayward to

Namakagon – 65+ miles. • Over 90 miles of interconnected singletrack, plus an additional 40 miles of other

singletrack trails. - 135 miles of singletrack. • Winter mountain biking - over 50 miles of groomed fat bike trails - the most groomed trails of any mountain bike destination in the Midwest.

• Gateway Trail - a family- and all-ages-friendly trail. • Our Bike Park.

• Hundreds of miles of remote, low-traffic, scenic gravel riding. • Bike packing - singletrack & gravel routes to numerous secluded

primitive campsites. • IMBA Bronze Level Ride Center Designation

• IMBA Epic Trail Designation – the Rock Lake Epic. • Our Great Events

u Women’s Weekends u South Shore Enduro u Fat Bike After Party u Big Fat Race • Partnerships/Alliances with:

- U.S. Forest Service - Bayfield County Forest

- Sawyer County Forest - Ashwabay Outdoor Education Foundation - Hayward Area Memorial Hospital &

Water’s Edge - Chequamegon MTB Festival

- Trek Bicycles - Borah Epic

- Cable Natural History Museum - American Birkebeiner Ski Foundation

- Numerous area businesses and organizations - Over 300 individual and family members

Associate Your Business with the CAMBA Brand More than a simple, outright donation, your sponsorship is an investment

with mutual benefits and payback. The CAMBA brand is widely recognized; it is synonymous with quality, longevity, and success. A partnership with

CAMBA invites your business to share in the goodwill generated by 27 years of proactive sustainable trail advocacy and community investment. In addition to

the positive association of a CAMBA sponsorship, sponsors receive generous exposure and public recognition across all media and technological platforms that

we have at our disposal. It is important that your sponsorship results in a positive return on your investment. To that end CAMBA will work to keep your brand before

the mountain biking public.

Year-long Riding and Sponsor Exposure With increasingly popular winter fat biking, your sponsorship will have a year-round presence. Trail users: Who are they? • 88 percent have a bachelor’s degree or higher. • 50 percent are between the age of 30 and 50.

• 70 percent are professional or managerial. • 71.2 percent male; 28.9 percent female.

• 89 percent have an annual household income of at least $50,000. • They have an average household pretax income of $128,000.

• When visiting the area, they spend about $468 per trip, with about $260 of this taking place locally. Source: The Economic Impact of Active Silent Sports

Enthusiasts, A Case Study from Northern Wisconsin, 2014

Trail use The CAMBA trails receive over 30,000 users per season.

CAMBA Revenue & Expenses

Big Woods • Endless Trails

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S LETTERTRAILHEAD SPONSOR RECOGNITION

Partner Level Sponsor

Platinum Level Sponsor

Silver Level Sponsor

Titanium Level Sponsor

Gold Level Sponsor

Bronze Level Sponsor

Copper Level Sponsor

Bayfield Bike Route • Choice Title, LLC • Northern State Bank • Steffenson Carpentry

Bear Country

Opportunities for Exposure • CAMBA Trail Guide with fold-out area map,

5,000 copies distributed at trailheads, chambers of commerce, regional bike shops and by request.

• CAMBA Trailhead Kiosks – Over 15 trailhead kiosks across the region.

• CAMBA Trailhead Gateways – High profile entry points to singletrack trails.

• Online Trail Guide posted on CAMBA website and available as a download.

• Cluster Maps – Two-full color trail maps 5,000 copies of each to be sold at retail. • Website: Sponsor logo identification on home page and across the site. Traffic (Annual) Site visits: 46,500; Uniques: 29,000; New visitors: 81%. • Facebook/cambatrails: 4,900 followers;

Facebook/cambafatbike: 2,100 followers. • Instagram: 1,400 followers.

• Twitter feed – tweets linked from Facebook posts • eNews from CAMBA Country, CAMBA electronic

newsletter. Over 50 editions to over 3,000 subscribers. • Events – CAMBA Trail Guide and

Cluster Maps distributed at: Wheel & Sprocket Bike Expo, Borah Epic, Chequamegon Mountain Bike

Festival

Special Opportunities We are happy to create a custom

sponsorship package that meets your marketing and public relations objectives.

Contact Ron Bergin, Executive Director

Chequamegon Area Mountain Bike Association P.O. Box 141

Cable, WI 54821 camba@cheqnet.net facebook.com/cambatrails

Mission: To support mountain biking advocacy, education, sustainable trail development, and tourism in the Chequamegon area.

www.cambatrails.org

SPONSORSHIP LEVELS AND BENEFITS

BRONZE - $250 • Logo -placement on CAMBA trail guide and on sponsor page on website • CAMBA business sponsor recognition package - window sticker, certificate for wall, 100 trail guides to hand out

• Highlighted at annual membership meeting

SILVER - $500 • All Bronze level benefits • Recognition on CAMBA e-newsletters, in sponsor listings • Listing on logo section of CAMBA trailheads • Opportunity to participate in Membership Perks program

GOLD - $1,000 • All Bronze and Silver level benefits • 1 Featured story in e-newsletter • Listed with link on sponsor carousel at bottom of website homepage

PLATINUM - $2,500 • All lower level benefits • Featured in CAMBA blog post and CAMBA Country podcast

TITANIUM - $5,000 • All lower level benefits • Listed in one adopt-a-trail position

PARTNER - $10,000 • All lower level benefits • Featured top line billing sponsor - 8X8 - All CAMBA trailheads • Logo included on standard CAMBA T-shirt All sponsorships: All benefits are for one year beginning May 1 and may be subject to availability. Logo identification size and prominence increases with each level.

Sponsorship Agreement Business Name ________________________________________________________

Address ______________________________________________________________

City, State, Zip ________________________________________________________

Phone_____________________ Email ____________________________________

Website ______________________________________________________________

Sponsorship Level:

❑ Bronze ❑ Silver ❑ Gold ❑ Platinum ❑ Titanium ❑ Partner $250 $500 $1,000 $2,500 $5,000 $10,000

Authorized signature ___________________________________________________

Name _______________________________________________________________

Title ______________________________________Date ______________________

Thank you!

Please respond by May 1 so that we may meet all print deadlines. Please select your desired level of sponsorship on the form to the right and return to our office at: CAMBA P.O. Box 141 Cable, WI 54821 Or fax to 715/798-3599, or email to camba@cheqnet.net. Thanks for your support.

PRODUCTION: 5,000 copies;

4” x 9” booklet with 8” x 18” fold-out map

on 80# gloss text DISTRIBUTION: To CAMBA Trail

Guide advertisers and sponsors, local

information centers and resorts, regional

bike & sport shops, direct mail to

individuals requesting maps in response

to advertisements, CAMBA

members & regional sports shows.

SPACE RESERVATION DEADLINE: May 1, 2020

ARTWORK DEADLINE: May 15, 2020

Advertising contract enclosed.

All color ads and map!

CAMBA Trail Guide & Area Map Advertising

All advertisers will receive a “CAMBA Supporter” sticker to proudly display at their place of business.

Standard Size

3-1/4”W x 1”H

Premium Size

3-1/4”W x 2”H

Magnum Size

3-1/4”W x 3”H

ADVERTISING CONTRACT

Please fill out all information and return to:

CAMBA, P.O. Box 141, Cable, WI 54821 or fax to 715/798-3599

or email to CAMBA at camba@cheqnet.net

Name __________________________________________________________________

Company ________________________________________________________________

Address __________________________________________________________________

City______________________________________ State_________ Zip_______________

Phone __________________________________________________________________

Email ____________________________________________________________________

Website URL ______________________________________________________________

Signature____________________________________ Date _________________________ Please Check Size Requested: Ad Size Price ❑ Standard Size 3-1/4”W x 1”H $150.00

❑ Premium Size 3-1/4”W x 2”H $250.00

❑ Magnum Size 3-1/4”W x 3”H $400.00

Copy Instructions

Amount Paid

Check No.

Ad Copy:

❑ Same copy as last year ❑ Changes attached ❑ New copy attached ❑ Info to come ❑ To be emailed

Proofing: ❑ Hard copy by mail ❑ Emailed proof Programs Supported:

Artwork must be submitted as a high resolution .pdf or .jpg only. Microsoft Word or Publisher are not acceptable.