May 2012

LYNETTE BERGIN FELLOWSHIP

OBJECTIVES

• RESEARCH LOCATIONS THAT BALLOONING IS CONSIDERED

BY TOURISTS TO BE A MUST TO FULLY EXPERIENCE THE

REGION

• ADD VALUE TO GLOBAL BALLOONING AND TOURISM

INDUSTRY

DISCOVER KEY MESSAGES, CONCEPTS AND LEARNINGS THAT

CAN BE APPLIED TO ANY BUSINESS GATEGORY WITHIN OUR

INDUSTRY

CAPPADOCIA, TURKEY

FREE WI-FI AVAILABLE

EVERYWHERE

GRATITUDE & LOVE

ECOLOGICAL APPROACH TO

COMPETITION

TAXIS AND TOURISM

NEW NETWORKS – NEW FRIENDS

TALKING THE SAME LANGUAGE

TUSCANY, ITALY

BALLOONING IN TUSCANY –

DIFFERENT MINDSET DIFFERENT

RESULTS

ONLY BALLOON IN THE AIR – SAME

TIME IN OPERATION AS BALLOONING

IN CAPPADOCIA

SOCIAL MEDIA NETWORK

CAMPAIGN

WORK FOR TUSCANY

TUSCANYICIOUS

THE DIFFERENCE THAT MADE

THE DIFFERENCE

http://www.youtube.com/watch?v=8rwsuXHA

7RA

“THINK DIFFERENTLY”