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Based on Jared Smith's campaign "should i use a carousel?" I had a short talk at UX CGN 7 on 17/07/2013.
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SICK CYCLE CAROUSEL CAROUSELS ARE THIS DECADE’S
<BLINK> TAGS
MARTIN GUDE – #UXCGN7 – 17/07/2013
HEY, I‘M MARTIN
LAST WEEK ON TWITTER…
(AND SURE SOME MORE)
THAT‘S WHAT JARED ASKED:
h6p://shouldiuseacarousel.com/
WHAT‘S IT ALL ABOUT?
I. IT‘S ABOUT SPACE. We can show more informaJon on less real estate.
II. IT‘S ABOUT PRIOTISATION. We don‘t need to decide which is the most important content.
III. IT‘S ABOUT FASHION. Everyone uses carousels.
AND…?
I. AND STAGES DON‘T WORK.
Studies have shown, that visitors don‘t noJce stages on websites. Do you remember banner blindness?
cf. h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html
II. AND AUTO ADVANCE SUCKS.
An average American can read 250 words per minute. So auto advance aWer 20 seconds (ish)? But what if you want to sJck with one slide?
III. AND YOU CAN‘T HIDE BETTER.
There‘s no be6er place to hide your content than in the second slide of a carousel. The first slide could work, too.
BUT…
I. BUT THEY CAN WORK ON TOUCH DEVICES.
If you use the carousel wisely, they will work on touch devices. But keep in mind: use direct manipulaJon and indicate that there is more to come.
II. BUT THEY CAN TELL A STORY.
Telling stories and ge[ng your customers into the story is a big challenge. A carousel can help them to understand your (and hopefully also their) story.
III. BUT THEY CAN WORK AS A TOOL FOR STAKEHOLDER MANAGEMENT.
Carousels are excellent for ge[ng content from different stakeholders on the homepage. You can tell them, their content is right aWer the most important campaign.
LIFEHOUSE
»So when will this end, it goes on and on, over and over and over again, keep spinning around, I know that it won't stop, Jll I step down from this for good.«
TWITTER: @ma6 MORE: ma6.me
LET‘S HAVE A COFFEE.