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Top 3 Reasons for Seeking Out Loans
15%
15%
less options
don’tknow70% of SBOs
believe they have more optionsnow comparedto 5 years ago
of those who believe they have more lending options perceive it as a positive thing for their business
Average number of loans a SBO has taken out in the past 5 years
2Average size of loan sought
$30k
98%
95% of online borrowers say the loan they secured enabled or drove business growth
98% of online borrowers are likely to take out another loan from an online lending company
87%Of respondents have at least some college education
Survey CriteriaData based on 750 SBOs surveyed by Edelman Intelligence 18+
years oldAnnual business
revenue of$50k-5m
© 2017 ETA The Electronic Transactions Association.
Almost half of small business owners have taken out a loan for their business
1 in 10 businesses that haven’t taken out a business loan expect to do so in the next 12 months
48%
Have been inbusiness for
at least 1 year
Are part of �nancial decision-making
process
Owns a small business
97% Overall Satisfaction With Online Lending Experience
64%33% VerySatis�ed
SomewhatSatis�ed
SBOs anticipate4x return for every $1 borrowed
50% 46% 43%
Survey onOnline SmallBusiness Lending
Location Expansion
EquipmentPurchase
Managing Cash Flow
LendingOptions 97% Business Loans Education
The ETA Small Business Owner (SBO) research is an online survey of 750 small business owners in the U.S. (18+ years of age). The research was commissioned by ETA, MLA, SBFA and ILPA and produced by independent research �rm Edelman Intelligence. The margin of error for the total sample is +/-3.58 percentage points. Data was collected August 28 – September 5, 2017.
Satisfaction
Of those SBOs considering a loan in the next 12 months, 38% will consider an online lender
38%36%yes
Of SBOs plan to seek out additional �nancing in the next 12 months
95%
moreoptions
70%
Online lenders are already competing on equal terms with traditional lenders on key metrics
36%yes 36%
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