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8/8/2019 17782541 Ppt on Recession Virag Shah
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8/8/2019 17782541 Ppt on Recession Virag Shah
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Before, understanding ´Recessionµ, we need to understand the market
economy;
A] TWO STAGES OF MARKET ECONOMY
B] TWO FACTORS OF MARKET; - DEMAND & SUPPLY
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A1] Growing Market Economy
A2] Declining Market Economy
A] TWO STAGES OF MARKET ECONOMY
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A1] Growing Market Economy
Starting Point = Willingness to buy
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A2] Declining Market Economy
Starting Point = Unwillingness to buy
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Producer wants his demand always to be high
Consumer wants his buying cost always to be low
Actually, Demand is the price at which
consumer is ready to buy andproducer is ready to sell;
B] TWO FACTORS OF MARKET; - DEMAND & SUPPLY
Producer Price
Consumer Price
Usually, we think;
Demand = Quantity
But, here Demand = Price; This is because,
Price decides the Quantity of Sales;
Competitive Price = More Demand;
In competitive Price = Less Demand;
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R ecession is the economy shrinking for two
consecutive quarters (=6 months) with a
decrease in the GDP (=Gross Domestic Product)
GDP = Value of all the reported goods and services
produced by the people operating in the country
C] What is Recession?
GDP = MONEY VALUE OF {C + I + G + (X ² M)}
C = Consumables, I = Gross Investments, G = Government Spending,
X = Exports, M = Imports
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GDP is a good indicator of economy; Otherindicators could be;
-Unemployment Rate
-Consumption Rate
-Actual Personal Income-Etc..
If GDP is growing, then market is growing due to
increased demand;
C] What is Recession?
8/8/2019 17782541 Ppt on Recession Virag Shah
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GDP is a good indicator of economy; Otherindicators could be;
-Unemployment Rate
-Consumption Rate
-Actual Personal Income-Etc..
If GDP is growing, then market is growing due to
increased demand;
Note: If the recession continues for next quarter, (>6
months) then we go through ´DEPR ESSIONµ
Economy;
C] What is Recession?
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5(&(66,21
:+(1<2851(,*+%25/26(6+,6-2%
There is a joke that economists quote to explain the
Difference between ´Recession & Depressionµ
C] What is Recession?
'(35(66,21
:+(1<28/26(<285-2%
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Growing economy has tocome down if the
production
rate of goods & services was
more than the actualconsumption;
D] What is a Business Cycle?
What goes up; Has to comedown;
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E] Why Recession happens?
E1] OVER
PRODUCTION
E2] LOW
CONFIDENCE
LEVEL
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Low Confidence Level
of Millions of
consumers and
producers after they
hear many job cuts,
Demand coming down,
Companies· bankruptcy,
etc
E] Why Recession happens?
Consumers are fearing that they may
lose their jobs; So, they have less
confidence to spend money and buy
goods; This will result in reduction
in demand in the market; Consumers
start saving money instead of spending
money; This is a downward spiral in
the economy;
E2.1] Word of mouth
E2.2] Assignable Cause
E2.1] Word of mouth
E2] LOW
CONFIDENCE
LEVEL
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Low Confidence Level
of Millions of
consumers and
producers after they
hear many job cuts,
Demand coming down,
Companies· bankruptcy,
etc
E] Why Recession happens?
Consumers are fearing that they may
lose their jobs; So, they have less
confidence to spend money and buy
goods; This will result in reduction
in demand in the market; Consumers
start saving money instead of spending
money; This is a downward spiral in
the economy;
E2.1] Word of mouth
E2.2] Assignable Cause
E2.1] Word of mouth
E2] LOW
CONFIDENCE
LEVEL
Producers do not stock materials, they
reduce their productions, gets into the
cost reduction activities, worried aboutthe profitability, etc«
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Bad Incidences Happening;
Example: September 11 Terrorist Attack in US;International Airport block in Thailand;
Mumbai Attacked in India;
etc«
Series of such incidences
leading into a kind of War
Please see next slides, for details on business impact;
E] Why Recession happens?
E2.2] Assignable Cause
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Terrorists· Attack on 11th September in US
Created fear in people
People cancelled their travel plans
Airlines & Hotel Industries badly hit
Resulted in low occupancy rates
Airline & Hotel Industries offered discounts,
gift coupons, to attract people
But, still, no improvement in occupancy
rate
Airline & Hotel Industries started
´Cost Reductionµ activities CON TINUEDIN NEX T SLIDE
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Terrorists· Attack on 11th September in US
i] Reduce No. of flights ii] Lay off peopleiii] Salary reduction to
´Not laid off peopleµ
In flight meals reducedLow or No income to
spend and buy goods
They became careful due
to the fear of loss of job
Meals supplying company
got the hit
Catering company now,
lays off people
Demand for other goods
come downStarted saving money
instead of spending
Demand for other goods
come down
Airline & Hotel Industries started´Cost Reductionµ activities
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So, you can see how the hit on Airline and Hotel
industries can affect ´Un-relatedµ industries
in the end;
One industry can hit many other industries when the
confidence level of millions of consumers & producersdrastically comes down;
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Indicators to say a nation is in recession;
- People buying less stuff
- Decrease in factory production
- Growing unemployment
- Slump in personal income
- An unhealthy stock market
F] How to know recession?
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It is unhealthy for any nation to be in Recession;
So, Government will take certain countermeasures
to eliminate or reduce the Effect of recession for turnaround;
Important Point:
Today, it is a market Economy
Producers;Can produce and
sell at their prices
Consumers;Can decide to
buy or not;
Both Producers and Consumers are free to act; Not a forced action
G] How to come out of recession?
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Government has 2 plans
Fiscal Policies(By Govt.)
Monetary Policies(By RBI)
Hence, Government does not have direct control on Producers· & theConsumers· behavior; But, they can influence millions of Producers &
Consumers with Government·s policies;
Government influences the
economy by changing how
it (Government) spends
and collects money
RBI manipulates
the available supply of
money in the country
G] How to come out of recession?
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G] How to come out of recession?
Government influences the economy by changing how it (Government) spends and collects money
1] Tax cuts for
businesses orfor individuals
More money
available forspending
Demand picks
up; Market
can recover;
2] More Spending
by Govt. to
create jobs
Individuals get
salary and spend
money
3] Automatic
fiscal policy;
Unemployment
Insurance
Some income to
unemployed
people to spend
FiscalPolicies
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G] How to come out of recession?
1] Reduce reserve
ratio
More money
available for bank to give loans
Demand picks
up; Market
can recover;
Government manipulates the available supply of money in the country
Monetary Policies
What is Reserve Ratio?
Each bank has to keep a high % of their assets inRBI (Reserve Bank of India). These assets do notearn any interest to banks. This money kept inRBI is called ´Reservesµ; RBI sets certain ratioof this reserves and it is called ´Reserve Ratioµ
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G] How to come out of recession?
1] Reduce reserve
ratio
More money
available for bank to give loans
Demand picks
up; Market
can recover;
2] Lower the
interest rates
Individuals take
more loan
Government manipulates the available supply of money in the country
Monetary Policies
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G] How to come out of recession?
1] Reduce reserve
ratio
More money
available for bank to give loans
Demand picks
up; Market
can recover;3] Use its own
reserved
money to buy
Govt. bonds
It becomes an
income to Govt.
to inject money
into the market
Government manipulates the available supply of money in the country
Monetary Policies
2] Lower the
interest rates
Individuals take
more loan
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I] WOW!!!!!!!!
RBI·s Power or Government·s Power is double-edged
sword; Sometimes, their policies to recover from recession
can be counter-productive and it may further worsen the
situation;
Nation·s recession is controlled by the actions of
everybody living
in that country;
If we advise our people to save money, then, the multiplication effect is that
the demand will not pickup and recession will continue; Very peculiar!!!!! But, I
am not misguiding you; Just think from a macro level, if everybody in the
country stops spending, what will happen?
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HOPING THIS TIME
RECESSION VANISHESSOON SO THAT
INDIA GETS BACK
TO ITS STRONGER GDP GROWTH RATE
OF 8% TO 10%
(THOUGH THE EXPERSTSSAY IT WILL LAST TILL
Q3 OF 2009)
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IT and Real Estate Sector IT and Real Estate Sector
The key challenges faced by the industry now are inflation and the psychological impact of
the US crisis, leading the companies to hit the panic button.
Bonuses, perks, lavish parties, and many other benefits are missing as companies look tocut cost.
India's IT export growth is also slowering down
One of the casualties this time are real estate, where building projects are half-done all
over the country and in this tight liquidity situation developers find it difficult to raise
finances.
8/8/2019 17782541 Ppt on Recession Virag Shah
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Layoffs and UnemploymentLayoffs and Unemployment
Hundreds of workers have lost jobs in diamond
jewellery, textiles and leather industry.
Companies in IT industry have stopped hiring
and projected lower manpower need.
Firms attached to the capital market are laying
off people and large companies are putting
their future expansion plans on hold.
8/8/2019 17782541 Ppt on Recession Virag Shah
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Industrial sector Industrial sector
Government and other private companies are reluctant in starting new ventures
and starting new projects.
Projects that are halfway to completion, or companies that are stuck with cash flow
issues on businesses that are yet to reach break even, will run out of cash.
Car, bike & truck sales down
Steel plants are cutting production
Hospitality and airlines are hit by poor demand
8/8/2019 17782541 Ppt on Recession Virag Shah
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On the issue Mr. Manmohan Singh suggested ²
A coordinated fiscal stimulus by countries that are in a position to
do so would help to mitigate the severity and duration of the
recessionµ
´It would also send a strong signal to investors around the world.
Resort to fiscal stimulus may be viewed as risky in some situations,
but if we are indeed on the brink of the worst downturn since the
Great Depression, the risk may be worth taking,µ he added.
8/8/2019 17782541 Ppt on Recession Virag Shah
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Corrective Steps to Check RecessionCorrective Steps to Check RecessionCorrective Steps to Check RecessionCorrective Steps to Check Recession
RBI needs to neutralise the outflow of FII money by unwinding the market stabilisation
securities that it had used to sterilise the inflows when they happened.
This will mean drawing down the dollar reserves which is important at this hour.
In the IT sector, there should be correction in salary offerings rather than job cutting Public should spend wisely and save more
Taxes including excise duty and custom duty should be reduced to lighten the adverse
effect of economic crunch on various industries
8/8/2019 17782541 Ppt on Recession Virag Shah
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In real estate the builders should drop prices, so as to bring buyers back into the
market.
Also, the government should try and improve liquidity,while CRR and SLR must be
cut further
Indian Companies have to adopt a multi-pronged strategy, which includes
diversification of the export markets, improving internal efficiencies to maintain cost
competitiveness in a tight export market situation
8/8/2019 17782541 Ppt on Recession Virag Shah
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Opportunities in India due toOpportunities in India due to
US recessionUS recession
Oppor tunities in India due toOpportunities in India due to
US recessionUS recession
US recession may be a boon for Indian offshore software companies
The impact of recession is higher to small and medium sized (SMEs)
enterprises whose bottom lines get squeezed due to lack of spending by consumers
SMEs in the US are under severe pressure to increase profitability and
business margins to survive. This will force them to outsource and even
have M&A arrangements with Indian firms.India is going to be a great beneficiary of this trend which will minimize
the impact of the US recession on Indian industry
By March 2008, India had received SME outsourcing deals worth $7 billion
from the US as against $6.2 billion in the previous year
8/8/2019 17782541 Ppt on Recession Virag Shah
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Major Recessionary Trends in IndiaMajor Recessionary Trends in India
and Ways to Overcome Itand Ways to Overcome It
Major Recessionary Trends in IndiaMajor Recessionary Trends in India
and Ways to Overcome Itand Ways to Overcome It
Presented ByPresented By
ViragVirag Shah.Shah.
To:To:
Dr.ZakirDr.Zakir Patel.Patel.
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What Is Recession ?What Is Recession ?What Is Recession ?What Is Recession ?
A Recession is a contraction phase of the business cycle.
National Bureau of Economic Research (NBER) is the
official agency in charge of declaring that the economy is in astate of recession.
They define recession as :
³significant decline in economic activity lasting more than a few
months, which is normally visible in real GDP, real income,
employment, industrial production, and wholesale-retail sales´.
For this reason, the official designation of recession may not
come until after we are in a recession for six months or longer.
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What Causes Recession ?What Causes Recession ?What Causes Recession ?What Causes Recession ?
An economy typically expands for 6-10 years and tends to go
into a recession for about six months to 2 years.
A recession normally takes place when consumers loose
confidence in the growth of the economy and spend less.
This leads to a decreased demand for goods and services, which
in turn leads to a decrease in production, lay-offs and a sharp
rise in unemployment.
Investors spend less as they fear stocks values will fall and
thus stock markets fall on negative sentiment.
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US Crisis Hits IndiaUS Crisis Hits IndiaUS Crisis Hits IndiaUS Crisis Hits India
US faced major crisis because of -
Subprime mortgage crisis (homeloan defaults)
Rising oil prices at $100 a barrel
Global Inflation
High unemployment rates
A declining dollar value
All this slowed down the growth of the economy and as theGDP growth rate fell to 2%, recession set in.
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Low GDP growth indicatingLow GDP growth indicating
Recession in USRecession in US
Low GDP gr owth indicatingLow GDP growth indicating
Recession in USRecession in US
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Share MarketShare Market
More people have sold the shares in the indian share market
than they bought in the recent weeks. This has added to the fall
of sensex to lower points.
Foreign investors have pulled out from stock markets leading to
heavy losses in stocks and mutual funds
Stock broking houses are laying-off people
Because of such uncertainty many people have started saving
money in banks rather than investing
Anatomy of the economicAnatomy of the economic
depression in Indiadepression in India
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IT and Real Estate Sector IT and Real Estate Sector
The key challenges faced by the industry now are inflation and
the psychological impact of the US crisis, leading the companiesto hit the panic button.
Bonuses, perks, lavish parties, and many other benefits are
missing as companies look to cut cost.
India's IT export growth is also slowering down
One of the casualties this time are real estate, where building
projects are half-done all over the country and in this tight
liquidity situation developers find it difficult to raise finances.
8/8/2019 17782541 Ppt on Recession Virag Shah
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Layoffs and UnemploymentLayoffs and Unemployment
Hundreds of workers have lost
jobs in diamond jewellery,textiles and leather industry.
Companies in IT industry have
stopped hiring and projected
lower manpower need. Firms attached to the capital
market are laying off people and
large companies are putting their
future expansion plans on hold.
8/8/2019 17782541 Ppt on Recession Virag Shah
http://slidepdf.com/reader/full/17782541-ppt-on-recession-virag-shah 50/55
Industrial sector Industrial sector
Government and other private companies are reluctant in
starting new ventures and starting new projects.
Projects that are halfway to completion, or companies that
are stuck with cash flow issues on businesses that are yet to
reach break even, will run out of cash.
Car, bike & truck sales down
Steel plants are cutting production
Hospitality and airlines are hit by poor demand
8/8/2019 17782541 Ppt on Recession Virag Shah
http://slidepdf.com/reader/full/17782541-ppt-on-recession-virag-shah 51/55
On the issueMr.Manmohan Singh suggested ±
³A coordinated fiscal stimulus by countries that
are in a position to do so would help to mitigatethe severity and duration of the recession´
³It would also send a strong signal to investors
around the world. Resort to fiscal stimulus may
be viewed as risky in some situations, but if weare indeed on the brink of the worst downturn
since the Great Depression, the risk may be
worth taking,´ he added.
8/8/2019 17782541 Ppt on Recession Virag Shah
http://slidepdf.com/reader/full/17782541-ppt-on-recession-virag-shah 52/55
Corrective Steps to Check RecessionCorrective Steps to Check RecessionCorrective Steps to Check RecessionCorrective Steps to Check Recession
RBI needs to neutralise the outflow of FII money by
unwinding the market stabilisation securities that it had used
to sterilise the inflows when they happened. This will mean drawing down the dollar reserves which is
important at this hour.
In the IT sector, there should be correction in salary offerings
rather than job cutting Public should spend wisely and save more
Taxes including excise duty and custom duty should be
reduced to lighten the adverse effect of economic crunch on
various industries
8/8/2019 17782541 Ppt on Recession Virag Shah
http://slidepdf.com/reader/full/17782541-ppt-on-recession-virag-shah 53/55
In real estate the builders should drop prices, so as to bring
buyers back into the market.
Also, the government should try and improve liquidity,while
CRR and SLR must be cut further
Indian Companies have to adopt a multi-pronged strategy,
which includes diversification of the export markets,
improving internal efficiencies to maintain costcompetitiveness in a tight export market situation
8/8/2019 17782541 Ppt on Recession Virag Shah
http://slidepdf.com/reader/full/17782541-ppt-on-recession-virag-shah 54/55
Opportunities in India due toOpportunities in India due to
US recessionUS recession
Oppor tunities in India due toOpportunities in India due to
US recessionUS recession
US recession may be a boon for Indian offshore software companies
The impact of recession is higher to small and medium sized (SMEs)
enterprises whose bottom lines get squeezed due to lack of spending by consumers
SMEs in the US are under severe pressure to increase profitability
and business margins to survive. This will force them to outsource
and even have M&A arrangements with Indian firms. India is going to be a great beneficiary of this trend which will
minimize the impact of the US recession on Indian industry
By March 2008, India had received SME outsourcing deals worth $7
billion from the US as against $6.2 billion in the previous year