What is SEO "Search Engine Optimization"?

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1. What is SEO, Search Engine Optimization?

What is SEO "Search Engine Optimization"?

According to Wikipedia, SEO "Search engine optimization" is one of the important

factors that affects the visibility of the website or the webpage in the search

engines results and these results are unpaid results but it will be natural and

organic results. There is no doubt that if you have higher ranked pages on the search

results, your site pages will appear on the first page of search results and you will receive

high traffic and more visitors from the search engines and these visitors can be

converted into customers. The other benefit that you will get from these higher ranked

pages, the Google AdSense CPC will be higher and you will earn more money.

Search engine optimization "SEO" may target various kinds of search processes

such as video search, image search, academic search, local search, news search and

industry-specific vertical search engines.

According to the Internet marketing strategy, Search engine optimization "SEO"

analyzes the way that the search engines work, what people search for, the exact

searched keywords that typed into the search engines and detect the search engines that

favored by their targeted traffic. Developing a website may include editing its content,

structure and the associated codes to improve its importance to specific keywords and

eliminate obstacles to the indexing activities of search engines. Developing a site to

improve the number of backlinks or inbound links, is another Search Engine

Optimization tactic. Mobile search has surpassed desktop search, Google is

improving and launching mobile search as the future in all of its products and many

brands are starting to take an another approach on their internet strategies.

Search Engine Optimization, SEO, is one of the "disciplines" that has been

developed in recent years, we must search for a large number of updates of Penguin

and Panda. Although there are several factors that a search engine is based on for

positioning any web page. You can say that there are two basic factors:

the authority and relevance

The Authority – indicates the degree of popularity of a website; the more

successful a page or a website is, the more important the information it contains

is. The Authority factor takes more components into account because it is based

on the experience of the user. It encourages content sharing so that extra users

have found it useful.

The Relevance – is the relationship that a web page has related to a

given search term. This is not simply about designing a web page that includes

that search term, by regularly using it in the site content. A search engine

depends on large numbers of on-site factors that determine the relevance.

In turn , the SEO can be divided into two main groups: the on-site SEO and off-site

SEO.

On-site SEO: The on-site SEO is concerned with the relevance. ensuring that

the website content is optimized for search engines. The On-site SEO would

include optimizing site keywords, site loading time, user experience, site coding

optimization and URL structure.

Off-site SEO: The off-site SEO is concerned with the external factors that

affect your site. These factors would include: the quality and the number of

backlinks, using social media, mentions in local media, the brand authority and

search results performance.

Search Engine Optimization can cause a difference whether or not we follow the

recommendations of the search engines. That’s where two SEO different

techniques: Black Hat SEO and White Hat SEO

Black Hat SEO: This process involves efforts to increase search engine

rankings of a website through unethical, or contradictory to guidelines,

practices. Examples of Black Hat SEO

are Spinning, Cloaking, SPAM comments in forums and blog , or Keyword

Stuffing. Black hat SEO can produce short-term results, but it is a risky strategy

and does not give value to your website.

White Hat SEO: This process involves all legally right actions that satisfy

the recommendations of search engines to improve the position of your web page

in the search engine results. Because the search engines give more importance to

web pages that best reply to the search of users, the White Hat SEO techniques

look at producing a more relevant page for search engines by giving helpful

information to its users.

2. Why is SEO "Search Engine Optimization" important?

Why is SEO important?

The most important reason that Search Engine Optimization is necessary is because

it makes your website more useful for both users and search engines and makes your

website easier to be found by users. Search Engine Optimization is important

because it helps search engines to understand which web page is more useful for users.

It helps search engines to eliminate unnecessary information and results in an enhanced

user experience.

Now Let’s look at an example to understand how this works:

1. For example, an e-commerce website applied to the sale of books. For the term

“audio books” there are 201,000 searches per month. If you attracted 22%

of users that have searched for audio books that would make your website in the

first position in the search engine results. This would indicate about 44,220 visits

per month.

2. How much are the 44,220 visits worth? Let’s say that the average CPC "Cost Per

Click" is 0.15 dollars. You would get a 6,633 dollars per month. This is only for

one country. But if you have a global business located in different countries then

the figure changes. Assuming, 1.4 billion searches will be done in the world each

hour. You have to work on positioning your website at the top because 75% of

users will not enter the second page of the search engine results. That’s why SEO

is important!

3. How do search engines work?

How do search engines work?

Search Engine work can be shortened in two steps: Tracking and Indexing.

Tracking

A search engine works through the website tracking process by using bots. These

used bots walk through all the pages using links. The tracking process starts with a

listing of web addresses, of previous scans and sitemaps given by different websites.

Bots seek links to other pages to visit them when these websites are reached. The bots

are especially attracted by new sites and changes in existing web content.

Indexing

Your website pages get inserted into an index when the bots have tracked a website and

have received the necessary information, where they are classified according to their

authority, their content, and their relevance. So, when we use a search engine to find a

certain term, it will be very easier to present results that are best linked to our search

term.

The search engines become more complicated and based their rates on numbers of

different aspects, such as the date of publication, photos, and videos. The problem

was solved by this way. No more searching using the term “home” and seeing a page

with the word “house” written thousands of times!

Once the pages are tracked and indexed, there comes a time when acts algorithm: The

algorithms are computationally deciding which pages appear earlier or later in the

search results. After the search, within milliseconds, the algorithms are able to search

the indexes and know what the most relevant pages taking into account the hundreds of

factors are positioning. This is done based on hundreds of signals transmitted from

websites, latest content uploads, regions or PageRanks.

Conclusions:

In this article, SEO Checker explained detailed information about Search Engine

Optimization "SEO" and this explanation included What is SEO?, the importance of

SEO and how the search engines work?. I hope that it was helpful article for all.

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What is SEO "Search Engine Optimization"?

Detailed Tips

www.iseochecker.com

Article URL:

http://www.iseochecker.com/what-is-seo-search-engine-optimization/