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© 2007 Marketwire
Agenda
History and Experience with Marketwire
Your Goals for 2009
New Distribution Options
Multimedia, SEO, Social Media
Monitoring
Custom Wire
Easy PR/IR
Competitive Comparisons
Demo of Account Management & Log-in Page
Questions
© 2007 Marketwire
*New* AP Mobile News Network Feed
• Real Time News and multimedia to your cell phone
• 12 Phones are compatible, including iPhone, Blackberry and SmartPhone
• Included with National and Social Media Distribution Circuits
• 38.8 Million page views
© 2007 Marketwire
Reach all the right places…
AP satellite delivery• All major newspapers across the U.S.• Broadcast outlets in all the top Dominant Marketing Areas
Direct FTP feeds• Web portals (AOL, Google, Yahoo! and more)• All major financial newswires (Bloomberg, Dow Jones, Thomson,
Reuters)• Analyst terminals (Factset, Moneyline, Thomson ONE/ILX)• Online Databases (Dialog, Factiva, Lexis-Nexis)
Email and RSS feeds • Industry trade publications – 137 trade categories, 24 separate
industries
Distribution
© 2007 Marketwire© 2007 Marketwire
Specialty Markets
• African American• Asia (U.S.)• Automotive Hot Spots• Biotech Hotspots• Capitol Hill & Public Policy• Energy Hot Spots• Entertainment Hot Spots• Collegiate Presswire• Financial Hot Spots
Fine-tune your news distribution…
• High Tech Hot Spots• Legal Announcements• Corporate Social Responsibility• Mining Hot Spots• Hispanic (North American)• Features• Sports Hot Spots• Trade Shows & Conferences• Health Care Hot Spots
© 2007 Marketwire
Marketwire = Better Distribution
$415
$625$680
$245
Marketwire’s distribution is more robust than our competitor’s distribution.
Example 1: National• Marketwire reaches over 7,900 distribution points• Business Wire’s reaches about 3,900 • PR Newswire reaches about 5,100
MW: $460/$150BW: $675/$175PRN: $680/$185
© 2007 Marketwire
*New* Hispanic Newslines: U.S & Top Metro(in addition to North America Hispanic newsline, which includes Mexico & Puerto Rico)
U.S. Hispanic -reaches more than 1,800 Hispanic media outlets, Spanish-language websites and financial databases across the U.S. and Puerto Rico.
Hispanic Top Metro Markets - reaches more than a dozen major U.S. Hispanic metro markets (DMAs). Both newslines include:
•Guaranteed posting on more than 40 leading Spanish-language websites, such as Notimex, Nosis and Agencia El Universal
• Distribution through NoticiasFinancieras -- Marketwire's own news distribution and syndication system
• Posting on the NoticiasDigitales digital news network, adding 3 million monthly views
© 2007 Marketwire
NoticiasDigitales Screen Shot
© 2007 Marketwire
International Distribution
Global Packages Canada United States Latin America Africa Middle East Western Europe Eastern Europe Asia Australia
Translation by native speakers into more than 27 languages
Distribute your news anywhere in the world…
© 2007 Marketwire
© 2007 Marketwire
Multimedia: Photo
Add company logo – Free
Include thumbnail and hi-res photos and graphics
Distribute images to photo editors
• Real time to major media via AP PhotoExpress and European Photo Distribution
Give your news greater visibility…
© 2007 Marketwire
Cost Comparison
$0
$50
$100
$150
$200
$250
$300
Marketw ire PR New sw ire Business Wire w ith National
Unbeatable Value - Photo
$75
$295
$275
$50
© 2007 Marketwire
Multimedia: Embedded Video & Audio
• Embed video thumbnails and streaming video
• No outside linking
• Video distributed to Google Video, Yahoo! Video, YouTube
• Video Example
• Audio Example – include podcasts or audio clips from RHW Fox news/ BNN interviews.
Bring your news releases to life…
© 2007 Marketwire
Cost Comparison
$0
$500
$1,000
$1,500
$2,000
Marketw ire Business Wire w ith National PR New sw ire MNR
Unbeatable Value - Video
$75
$295 $125
TOO MUCH
© 2007 Marketwire
Videos are now being optimized
© 2007 Marketwire
UniversalSearchThe searchresults for theheadline onGoogle, include links tothe video
© 2007 Marketwire
Search Trends Among the Media…
• 98% start each new story with a web search
• 76% of journalists search for sources/experts
• 73% of journalists search for press releases
SOURCE: A joint survey: Middleberg/Ross and the Pew Internet &
American Life Project / Expansion Plus webinar series.
Why SEO?
© 2007 Marketwire
© 2007 Marketwire
© 2007 Marketwire
SEO Quake Analysis
© 2007 Marketwire
Get Search Engines to Work for You!
© 2007 Marketwire
We can help improve the search rank of both your releases and your website in relation to important keywords – driving more traffic to you!
© 2007 Marketwire
How can your release help with SEO?
News Releases are most often best quality and most frequently updated content a company produces• SEO Results Depend on fresh new online content• Your press releases are new content & become a webpage
Wires deliver press releases to online news sites• Online news websites repost links and keywords
© 2007 Marketwire
Soar to the top of search engines…
1. Keyword Placement
You: Write keywords into your headline, first paragraph and body
We: Place keywords into HTML code
2. Linking
www.thenewsmarket.com
The NewsMarket
Enhanced Search Engine Optimization
© 2007 Marketwire
Step 1: Selecting your Keywords
Start with Your Source Code. No source code… consider product offerings
© 2007 Marketwire
Step 2: Research Keywords
- Use Google AdWords to figure out which keywords are best fit
and use them consistently
© 2007 Marketwire
Step 3: Write Keywords into Your Press Release
• Headline
• First Paragraph
• Body of Release
• Boilerplate
• Optimal keyword density is 2-7%
© 2007 Marketwire
Step 4: Add Anchor Text Link Keywords to Landing Pages on Your Website
© 2007 Marketwire
Be sure to match the HTML words with anchor linked keywords
© 2007 Marketwire
Step 5: Make Sure Anchor Text Link Matches Title Tag and Keywords on Page
Dedicated Data Center http://telehouse.com/datacenters.php
© 2007 Marketwire
Another example of how Marketwire’s links are re-posted downstream using our HTML platform!
© 2007 Marketwire
LINKS ON
YAHOO!
© 2007 Marketwire
Live Link Distribution
Over 100 Top News Sites Display Live
Links FromMarketwire-Issued
Press Releases
Google:“Webmasters can improve
the rank of their site byincreasing the number of high-quality sites that link
to their page.”
© 2007 Marketwire
Feature:
SEOMarketwire.com
Benefit:
Unlimited Archival
Improved Search Engine Rankings
Specialized SEO Website
© 2007 Marketwire
Enhanced News Dashboard Reporting
SEO Details
© 2007 Marketwire
© 2007 Marketwire
Marketwire Links Go Directly to Client’s Webpage
© 2007 Marketwire
Other wires direct back to their own webpage, eliminating the SEO value for you
© 2007 Marketwire
SEO Cost Comparison:
MW: BW: PRN:
400 Nat’l Release: $535 $875 $875
SEO
© 2007 Marketwire
Websites that Re-Post hyperlinks links
Over 200 About 20 About 20
Websites that re-post anchor text
Over 200 About 20 About 20
Keywords for metadata?
Yes No No
Company name in URL
Yes No No
Direct links – no redirecting
Yes No Yes
Easy to use SEO Yes, just add links in word document
Several step process takes about 20 minutes
Several step process takes about 20 minutes
Marketwire Business Wire PR Newswire
© 2007 Marketwire
Adding Enhanced SEO to Your Release
© 2007 Marketwire
Success: IntersilClient Goal: To be on 1st page
and ahead of their competitors in organic search.
Marketwire Solution: Traditional Release upgraded to PR 2.0 with Enhanced SEO
Keywords – Keywords in HTML, in headline and in first paragraph of the release
Linking – anchor text and URL’s live on over 50 top news sites through Marketwire distribution
Frequency - 1 press release per week, same keywords every time
© 2007 Marketwire
Success: Intersil
Result: Within 1 month, goal achieved. 4th
organic search result on 1st page out of over
8 million results for search term
“power management.”
© 2007 Marketwire
Social Media 2.0
© 2007 Marketwire
Social Media 2.0 Release
• Dramatically increase your organization’s presence on the internet
• Boost your SEO performance
• Real Time Pick-up and online reporting
•Lenovo
© 2007 Marketwire
Pheedo Network Pheedo is a marketing/advertising system that leverages RSS Technology.
Instead of attaching ads to blogs, we attach relevant press releases. We work with Pheedo to match our industry codes with theirs, so that releases issued over the SM 2.0 product are appropriately matched to the RSS content.
3 Million page views!
© 2007 Marketwire
SM 2.0 Distribution OptionsSocial Media Online
• Online distribution to over 2,500 websites (1/2 are specifically optimized for SEO). 1,250 are News Websites• 300 Major Blogs via RSS through Pheedo Network• RSS trade distribution to over 300,000 subscribers• 1 Embedded Video, 1 Photo, SEO Enhanced• 60+ Social Bookmarking & Tagging Options• Real-Time Performance Monitoring• Reach includes social sites such as iTunes, SecondLife, Twitter, YouTube, and Photobucket• Basic: $499, Enhanced: $599
Social Media US • National Distribution Circuit• News Dashboard Report• $679 (first 400 words), plus $170 (each add’tl 100 words)
Social Media North America• Includes North American Disclosure Circuit• News Dashboard Report• $899 (first 400 words), plus $225 (each add’tl100 words)
© 2007 Marketwire
Custom Wire
Upload and send custom emails and faxes
Include with any circuit or as standalone distribution
Get detailed reporting• Transmission status
• Email open rates
• Detailed failure information
• Filtered by list, job or contact
3 paths to drill for your reporting data:Individual Contact Contact ListCustom Wire
Distribute to your own lists of journalists, analysts, stakeholders…
© 2007 Marketwire
© 2007 Marketwire
Thank you!Any questions?
www.marketwire.com
U.S. 800.774.WIRE (9473)Canada: 888.299.0338