Video & Viral Multimedia SEO

Presented by:Aaron @KRONiS

CEO - Stamina Records

http://kronis.in/contact-aaron

What does viral really mean?

• ‘The Urge’ to share relevant content with your network (peeps).

– Can be‘Ego based’

– ‘Sharer’ posts & seeks ‘social credit’ or ‘social equity’ for a niche from peers.

Viral Rhymes with Spiral (it does)

• ‘Virility usually occurs when content connects on several emotions

It Makes Sense

The Human Response Perspective

Example: Valentine’s Cards from grade school.

Emotions: Nostalgia & Love

It’s the connections that go viral

• If general enough & relatable, could connect two people with an old Valentine’s story from grade school.

• Then it is possible to connect others who relate & will thus share it virally after feeling ‘connected’ to the topic.

How DOES one make something go viral?

Let’s look at this with more scrutiny

• 1) A video is NOT viral until it is shared

• 2) A great video has the potential to go viral

• 3) A crappy video has the potential to go viral if the right online influencers get behind it.

How do you make something ‘Go Viral?’

• Similar to a newspaper’s daily grind or a news outlet trying to get the ‘scoop’ first.

• Only in our situation, we’re creating the news!

• So it better be relevant and connect to emotions!

Create Something You’d Share

• The goal is to make something that causes the viewer to ‘WANT’ to share it, possibly for their own ego.

• CONNECT WITH 2 OR MORE EMOTIONS (valentine’s nostalgia example)

Trends

• Create a current take on a trend that has gained momentum online lately.

• Add a unique angle to it, perhaps in your blog’s voice or with your ‘flare’.

• You know what this means, now do it.

People STILL love lists.

• Create a video that lists the top 10 bloggers in your field.

• Uses the ‘EGO HOOK’ such that some of these bloggers may link to you due to being IN it.

Everywhere I go people always ask me…

• Well what have YOU done?

• I don’t get to execute that many Viral video campaigns.

• Here’s the latest one!

EXAMPLE

• Kickstarter campaign

• Ended April 17th.

• SUCCESSFUL!!!

• What was it?

The Mars Rover Art Car

The Mars Rover Art Car

CHALLENGES:

•A bit difficult to explain what you get•Pro Video made, but a little long•You can only share so much with your friends and network

The Mars Rover Art Car

• Goal: $8K which if reached will be matched another $4K by a private citizen’s donation.

• Challenge: Get this FUNDED!!

How?• We took to Twitter and Facebook

immediately.

• Soon after we realized that our networks were saturated – didn’t want to piss off our friends!

• Outreach to Facebook groups, bloggers and celebrities.

Ways to promote a Kickstarter?

• Local events: show up with 25 people dressed in orange flight suits to explain permaculture and hand out biz cards with the Kickstarter links.

• Attended regional Burning Man event on March 23-24-25 in Joshua tree with our flight suits.

Outreach

• To reach a critical mass, this helps with the national reach

• As we were getting closer to our goal started to do more ‘spacey interest type’ things to post pics from.

• Such as going to NASA to meet Curiosity’s twin sister here on Earth.

So what happened?• Well, we learned NOT to put our

eggs in one basket.• I was told that the 5 million

subscribers strong Facebook group ‘I Fucking Love Science’ was going to post our campaign.

• Elise was sick and traveling and didn’t get to it before our deadline

Outreach• Tasked Rovernauts to approach 5

bloggers each and email them about our project to promote Permaculture.

• We clarified our EDUCATIONAL component and cleared up what you get for donating a little better.

• Everyone pulled together and we scraped by with $8,410 of $8K goal!!!

How are we for time?

• Let’s watch it?

• YES

• NO

Vimeo Vs. YouTube?

• I spoke at WordCampLA 2010• Ben Huh, creator

icanhas.cheezburger.com

Vimeo vs YouTube?

• Ben Explained:• Take the best Deal. • Get views, then

• NEGOTIATE WITH THEM!

Setting up your custom YouTube Channel.

• Some hints you may not know about.

• Create the script of your videos for closed captioning– Upload it as a text file to youtube

How to prepare for traffic

• Contingency for success!• If you have something that

suddenly gets viral action you better be ready!

• Own your profiles on all social media accounts.. Twitter / Facebook / Pinterest / LinkedIn / YouTube

Email Marketing

• This is a huge part of a successful viral marketing campaign

• Your already created list of targeted people will likely open the video if done properly.

Use your OWN data

• Don’t listen to some ‘social scientist’ who claims, “8:30 AM is the best time to blast it

out in your market”• The Answer is TEST your OWN data. • Send Emails out when YOUR

audience opens them the most.

3 Top Multimedia SE’s?

.

• Pinterest!

• Do You Know About its Keyword Tool?

• Keyword Research Tactics

Make YouTube Work For You

• SEO Tactics: 1. YouTube KW research - Search

KWs to find related terms in descriptions of videos results .

2. SEO Video Scripting – Planning out your videos

3. Upload Transcriptions (Earlier example)

For Closed Captioning…and for Google of course

YouTube Optimization

Less Obvious: – Text transcripts (SpeechPad.com does it)

– Use relevant copy surrounding images/videos with supportive keywords.

– Don't forget to use the keyword VIDEO, never assume its there.

Remember to Engage

Remember to Engage

• Engagement is half the battle. • Show how your YouTube Channel

team is a fun group of people doing things that ‘define’ them.

• Post regular updates• Real behind the scenes candid

camera phone videos are inexpensive and easy

• aaron@staminarecords.com

• Or http://kronis.in/contact-aaron

Contact Info:

Aaron Kronis CEO of StaminaRecords.com

@KRONiS (please follow!)