Pubcon 2012.10.16 - Multimedia SEO

PubCon 2012 Las Vegas BABY!

@giovanni

October 16, 2012

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Multimedia SEOMultimedia SEO

MulitmediaSEO

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Thank You!

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Why me?

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Why me?

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Why me?

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Caveat


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What are we dealing with here?

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Multimedia Optimization

Many reasons why we post.

Engagement, SEO, Traffic, Links, Brand Lift, Customer Service, Sales, Marketing,

et al

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Why don’t people engage with my media?


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Do you have a plan?


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Do you have a plan?


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Do you have a plan?


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Do you have a plan?

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Your approach to online media needs to rock

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Your online media must rock

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The topics you cover in your online media must rock

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Plan, Plan & Plan some more

Who,What,Where,When,Why?

Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances...

How are we getting this content in front of eyeballs?

What do we expect people to do after seeing the content?

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Question:

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Do you love media?

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Do you really love media?

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Do you really, really, really, really love media?

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does not equal instagram

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quality is hard

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quality is dirty

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quality is tiring

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quality is tedious

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quality is boring

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quality is a pain in the bum

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quality is worth it

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before you start,make sure you

love media enough to do it right

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(pun tee-hee)FOCUS

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FOCUS

Media, Topic, Theme

(pun tee-hee)

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Results

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Results

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Results

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Results

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Results

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Photos/VideoMy Weapons Of Choice

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Canon 5DCanon 7DCanon T2i (T3i/T4i)Canon G12GoPro HDiPhone

EQUIPMENT

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FacebookFlickrFoursquareGoogle+PinterestTumblrTwitterWordpressYouTube

Tools Of The Trade

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Adobe BridgeApple ApertureApple FCPXApple Logic ProGoogle AnalyticsRaven ToolsTubeToolboxTweetAdderYouTube Insight

Tools Of The Trade

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CREATIVE TIPSOTHER STUFF:

Dress the part. Change of clothes available.Keep business cards ON you.Monopods & tripods are your friends.People love the fisheye.Using extreme ends of zoom lenses.Aperture for dummies.Customize the buttons on your camera.Zoom with your feet.Eye.fi - cards ROCK.Compose the photo/video in the camera.Keep a step ladder in your car. Knee pads. Band-Aids. Igloo. Paper towels.

BASICS:

Rule of thirds.Balancing elements in the shot.Leading lines.Symmetry.Background.Framing.

CREATIVE LIGHT:

Over exposure.Under exposure.Flash rings.Natural lens flare.Light hacking.

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CREATIVE TIPS

Quality Trumps Optimization EVERY TIME

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CREATIVE TIPS

Quality AloneGets You Nowhere

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CREATIVE TIPS

Quality AloneGets You Nowhere

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Creating QualityWalk TALL and leave a small footprint

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Don’t describe yourself as anything other than a professional photographer/videographer/filmmaker if you want to be taken seriously.

Creating Quality

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Know your rights.

Know the law/know the TOS on sites you’re working on.

Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the police. Have them call the police if you can’t come to agreement and they attempt to detain you.

NEVER give anyone your camera. NEVER give anyone your video/photos. But give the police “the disk from your camera” if they ask - Use The Cloud or your pocket.

Creating Quality

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Be creative. Duh, really? Really.

Find the angles that no-one else would.

If you want your photography to stand out, you must get shots no-one else is getting.

Creating Quality

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Be present. Be alert.Creating Quality

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Remember I said the get the shots you NEED first?

Once you have gotten those AND backed up those photos?

Sneak around.

Shoot to get kicked out.

Creating Quality

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Spreading The Word

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Keyword Research

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Photo SEO Tips

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Photo SEO Tips

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Photo SEO Tips

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Photo SEO Tips

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Photo SEO Tips

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Video SEO Tips

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Video SEO Tips

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Video SEO TipsVideo SEO Ranking Factors

-Title-Description

-Tags-Views

-Ratings-Playlist Additions

-Inbound Links-Relevance of content

-Flagging/Favorites-Shares/Embeds

-Onsite Links-Comments

-Age of VIdeo-Channel Views

-Subscribers

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Video SEO Tools

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Results

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Results

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Results

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Results

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Results


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Giovanni [email protected]://LiveLoudTexas.com

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http://LiveLoudTexas.com/preso

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Pubcon 2012.10.16 - Multimedia SEO