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Your First 100
Days as CFODeveloping Financial
Leaders to Meet Modern
Demands
Blair Cook CPA, CA CPA (Ill) MBA
Jennifer Nicholson CPA, CA
To receive slides, workbooks, and competency map used in the this program:
Text “executive” to855-969-5300
6
…Sales, Trade allowance, Broker commissions, Inventory, Receivables,
Logistics, Decision analysis, People, Budgeting, Technology, Plant Reporting…
Course Roadmap
1. Assessing the Situation
2. Getting the People Right
3. Setting the Finance Mandate
4. Implementing Transformation
5. 10 New Skills You’ll Need
Your First 100
Days as CFO
Blair Cook CPA, CA CPA (Ill) MBA
Jennifer Nicholson CPA, CA
Module 1:Assessing the Situation
A Maturity Model For Finance
Level 1: Compliance
Level 2: Centre of Excellence
Level 3: World Class Finance
Level 0: Failure
Level 1: Compliance
•
Clean up crew
Lagging decision making
Crisis management
Continuous negative surprises
More issues than resources
Limited reporting
Informal/ manual processes
Limited/ old system capability
Lots of HOPING and PRAYING
Level 2: Center of Excellence
•
Fully staffed
Technical competence
Formal processes
Self-sufficient
In the decision making loop
NO SURPRISES!
Capable systems
Multi-dimensional reporting
BUSINESS PARTNER
Level 3: World Class Finance
Creates and delivers value
STRATEGIC ADVISOR
Innovative in approach
Real-time reporting capability
Scalable systems/processes
Decision-directing
Outward looking orientation
Workshop Activity
• Reflect on your own finance organization – at
what level of maturity are you?
• Identify specific areas for improvement
across:
– PEOPLE
– PROCESS
– SYSTEMS
• At what level of maturity does your finance
organization need to perform?
A Maturity Model For Finance
How would you self-assess the current maturity level of the
Finance function in your organization? % of Responses Count of Responses
Compliance driven – focus on reporting transactions 46% 71
Execution driven – strong controls, strong reporting 32% 49
Survival driven – struggles to meet regular reporting 13% 20
Strategic driven – full integration, accurate forecasting 10% 15
Grand Total 100% 155
Marketplace
Organization
Finance Team
Self
Initiate strength from within and expand your sphere of influence outward…
Your First 100
Days as CFO
Blair Cook CPA, CA CPA (Ill) MBA
Jennifer Nicholson CPA, CA
Module 2:Getting the Right People
97% of CEOs say that talent management is the most important factor in improving the finance function, yet only 33% give their CFO a passing grade in talent management.
KPMGThe View from the Top: CEOs see a powerful future for the CFO. Are CFOs ready for the challenge, 2015
Informally by evaluating staff 46%
No training assessment 18%
Relying on staff to manage
themselves16%
Formal training
assessments16%
How do you manage your
employee training requirements?
Source: Illumeo PollN= 174
Heard of it, but never used it 46%
Somewhat familiar, used before 32%
Never hear of it before 13%
Strongly familiar
and using now 9%
Indicate your level of familiarity with
competency assessment frameworks?
Source: Illumeo PollN= 174
Company benefits from using a
company map framework
63% lower employee turnover
19% higher employee performance
12.5% increase in sales and profits
Source: Spencer, L M. in Cherniss, C. and D. Goleman, eds. (2001) “The economic value of emotional intelligence competencies and EIC-based HR programs”
Performance improves by focusing
on competency development
Beginner
Expert
Knowledge acquisition
Comprehension
Application
Analysis
Evaluation
Co
mp
eten
cy
Technical Competency Areas of Finance
Governance, risk management and internal control
Accounting, tax and statutory reporting
Treasury
Corporate development and strategic management
Financial planning, analysis and internal reporting
Specific competencies for each area
Financial planning, analysis and internal reporting
Performance management systems
Management reporting
Expense/cost management
Financial analysis
Budgeting, forecasting and planning
Competency descriptions
“Financial analysis uses ratios, trends, and comparisons against relevant internal or external benchmarks. These findings help to identify strengths and weaknesses in the organization against internal standards and when compared against peers.”
Financial analysis
Financial planning, analysis and internal reporting
Enabling competencies augment performance
Personal productivity and core skills
General business knowledge
Problem solving and decision making
Competency descriptions
“Critical thinking uses a disciplined process for conceptualizing, applying, analyzing, synthesizing, and/or evaluating information to guide belief and management action.”
Problem solving and decision making
Leadership competencies facilitate
competency development
Building and managing an effective team
Leadership, influence and advocacy
Coaching and mentoring
Competency descriptions
• Working with staff in a non-managerial context
• Improve performance and help with achieving career goals
• Involves actively listening and responding with interest, empathy, and sound advice
• Giving feedback to gain or renew commitment and encourage continuous improvement
Coaching and mentoring
Defining different levels of proficiency
General awareness
Developing Intermediate Advanced Expert
NO AWARENESS
Level 1: General Awareness
• Proficiency Expectation
–Detect
–Identify
–Bring to someone else’s attention
GeneralAwareness
Developing Intermediate Advanced Expert
Level 2: Developing
• Proficiency Expectation
–Partially analyze
–Estimate
–Perform under supervision
GeneralAwareness
Developing Intermediate Advanced Expert
Level 3: Intermediate
• Proficiency Expectation
–Understand and discuss the
application and implication of
changes to processes, policies, and
procedures
GeneralAwareness
Developing Intermediate Advanced Expert
Level 4: Advanced
• Proficiency expectation
–Fully analyze
–Resolve
–Perform independently
GeneralAwareness
Developing Intermediate Advanced Expert
Level 5: Expert
• Proficiency Expectation
–Design
–Build competency in others
–Provide expert advice
GeneralAwareness
Developing Intermediate Advanced Expert
Proficiency must be demonstrated
and observable
• Past assignments
• Past roles
• Previous jobs
• Simulated experience in education and training
• Volunteer roles
Benchmarking proficiency against
the job profile
Proficiency ExpectationSet by the Job Profile
Proficiency AssessmentDetermined from assessment
Gaps get flagged as weaknesses
Proficiency ExpectationSet by the Job Profile
Proficiency AssessmentDetermined from assessment
Weakness
Excesses get flagged as strengths
Proficiency ExpectationSet by the Job Profile
Proficiency AssessmentDetermined from assessment
Strength
Seek these outcomes from
competency assessment
1. Understand strengths and weaknesses in the current role
2. Establish a well-defined development plan with immediately actionable steps
3. Discuss career paths for future roles
Competency assessment feeds into
an overall assessment of Finance
MaturityMATURITYLEVEL
Perception Metrics Informationorientation
Processes Staff
1. COMPLIANCE DRIVEN
FINANCIAL REPORTING
Cost center Financial Past Informal and Ad hoc
A few key individuals, with gaps
2. CENTER OF EXCELLANCE
OPERATIONAL EXECUTION
Profit manager
Financial and non-financial
Past + Reactive Present + Stable Future
Formalized withSomeintegration
Full compliment of competentstaff
3. WORLD CLASS FINANCE
STRATEGIC GROWTH
Value creationcenter
Real time and predicting
Past + Proactive Present + Potential Future
Automated &Full integration
Financial and business acumen
Your First 100
Days as CFO
Blair Cook CPA, CA CPA (Ill) MBA
Jennifer Nicholson CPA, CA
Module 3:Setting the Finance Mandate
Core Values Words/Phrases
• Entrepreneurial
• Innovative
• Intuitive risk takers
• Initiative
• Concern for the collective
• Good People, Strong Team
• Stewards/Accountability
• Sense of ownership/alignment
of interests
• Leadership
• Diversity of skill and thought
• Ethics/Integrity/Do what is right
• Value focused
• Do it ourselves, don’t outsource
• Real time business
• Honest/blunt
• Speed of decision making and
execution
• Anti-red tape/anti-bull shit
• Empowerment of the individual
to make decisions
• Learning and development
• Stretching people
• Fearless of failure
• Pride/admiration
• Silent stalkers
• Actions speak louder than
words
• Long term perspective/patience
• Manage details
• Just do it
• Open door
Core Value Themes
• Entrepreneurial
– Intuitive risk takers with a
higher than average risk
tolerance
– Aggressive
– Anti-bull shit
– Speed of decision making an
execution
– Keeping it simple- “we play
checkers not chess”
– Element of surprise
• Learning and development
– Stretching people
– Fearless of failure
– Continuous/constant
improvement
– Diversity of skills and
thought
• Ownership
– Do it ourselves
– Manage costs aggressively
– Value focused
– Efficiency
– Take responsibility to manage the details
– Personal accountable• Don’t assume someone will clean
up behind us or catch our errors
– Empowerment of the individual to make decisions
Core Values
We are Entrepreneurial
We are intuitive risk takers that use ingenuity and innovation as an impetus for change, driven by shareholder value creation. We surprise in our speed of decision making, simplicity in structure, directness of communication and efficiency of execution.
We Learn by Doing
We have the opportunity to perform work that stretches our ability. We are fearless of failure and constantly strive for continuous improvement. We seek to become financial leaders with multi-competency proficiency that enable us to bring a complete and insightful perspective to our users who own, operate and invest in diverse businesses.
This is Our Company
We hold ourselves personally accountable for our work and take full responsibility for the information we produce individually and as a team. We don’t delegate or engage others unless absolutely necessary. We are empowered to make decisions for which we have been assigned authority being ever mindful of cost, value, and efficiency.
A Mission Statement for the Finance Team
1. To provide relevant users with credible, timely, and insightful financial information
2. With exacting accuracy, to report the financial results from the business in a format that enables understanding of the performance drivers
3. To assist the decision makers of the organization in making well supported decisions
4. To ensure that the entity complies with and is incessantly mindful of all legal, regulatory and statutory requirements, but through ingenuityand thoughtful planning structure the business and transactions to optimize returns
5. To ensure the assets of the company are protected and safeguardedthrough the implementation of sufficient internal control and risk management practices
6. To provide our people and attract others to an organization with a renowned reputation for providing individuals with opportunities to develop world class professional financial and leadership competence
Mantras
• A group of words believed to have
psychological and spiritual power.
– 3 to 4 words that encapsulate the mission
statement
70
“Peace of mind”“Enriching women’s lives”“Democratizing ecommerce”
Goal: To have the employees (one and all) understand true purpose
Workshop Activity
• What is the mandate of your finance function
• Craft a mission statement
• Identify the core values of your finance
function
• Do you have a Mantra? What would it be?
Your First 100
Days as CFO
Blair Cook CPA, CA CPA (Ill) MBA
Jennifer Nicholson CPA, CA
Module 4:Implementing Transformation
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
50%fail in Step 1
8 Steps to Transformation
76
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
8 Steps to Transformation
77
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
8 Steps to Transformation
78
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
“The goal is to induce understanding, develop a gut-level commitment, and liberate more energy from a critical mass of people.”
-The Heart of Change, Kotter & Cohen
8 Steps to Transformation
79
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
Preparing the organization to accept change
Implementing change
8 Steps to Transformation
80
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
8 Steps to Transformation
81
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
8 Steps to Transformation
82
Increase Urgency
Build the Guiding Team
Get the Vision Right
Spread the
Message
Empower Action
Make Change Stick
Don’t Stop
Until You Get to
the Top, And
When You Get to the Top
Don’t Stop
Score First
Downs
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Adapted from Leading Change (John Kotter, www.kotterinternational.com)
8 Steps to Transformation
83
Workshop Activity
• Using your self-assessment of maturity level,
identify opportunities for improvement across
– PEOPLE
– PROCESS
– SYSTEMS
• How will you get it done?
• What challenges do you face?
Your First 100
Days as CFO
Blair Cook CPA, CA CPA (Ill) MBA
Jennifer Nicholson CPA, CA
Module 5:10 New Skills You’ll Need
What was the CEO and the Board at
Suncor looking for in their next CFO?
This is a portion of the publically available video from the 2015 FEI Annual Conference held in Winnipeg Manitoba.
You can follow the URL above to view the entirety of this presentation.
Alister Cowan, CFO Suncor Energy (North America’s 7th Largest Integrated Oil Company)
What was the CEO and the Board at
Suncor looking for in their next CFO?
Alister Cowan, CFO Suncor Energy (North America’s 7th Largest Integrated Oil Company)
It’s table stakes that you understand and are competent in reporting, controls, accounting, treasury, and operations. That just gets you to the table.
This is a portion of the publically available video from the 2015 FEI Annual Conference held in Winnipeg Manitoba.
You can follow the URL above to view the entirety of this presentation.
What was the CEO and the Board at
Suncor looking for in their next CFO?
Alister Cowan, CFO Suncor Energy (North America’s 7th Largest Integrated Oil Company)
Business acumen…Communication…Relationship building…Team building…
This is a portion of the publically available video from the 2015 FEI Annual Conference held in Winnipeg Manitoba.
You can follow the URL above to view the entirety of this presentation.
Source: FEI Canada: Branding the CFO
Source: FEI Canada: Beyond the numbers: the evolving leadership role of the CFO
The leap from [financial reporting, budgeting, and control] to becoming the so-called strategic advisor is a big chasm… the CFO mandate is typically much broader.
Bob McFarlane – Former CFO, Telus Corp.
As your career is starting, you’re generally very technical resulting in your early promotion being primarily due to your technical strength. As you move into more senior roles, like CFO, leadership skills take on more and more prominence.
Rod Ancrum – CFO, Credential Financial Inc.
92
Name a non-technical skill which is important for any CFO to drive success?
1
2
3
4
5
6
Leadership skills (survey asked to identify top 3) 70%
Strategic capabilities 52%
Communication skills 47%
Big picture perspective 42%
Industry knowledge 30%
Change management skills 22%
Source: Adapted from: FEI Canada:
Branding the CFO
Provides accurate
& timely financials
Analyzes
performance
Manages
risk
Long-term
strategic
focus
Drives insights
across the
entity
Measures &
monitors
performance
Leadership
Communication
Integration
Strategic capabilities
Industry knowledge
CFO Trust Pyramid
Source: FEI Canada: Branding the CFO
Strong Finance Capabilities
Knowledge of the Business
Reliability of Financial Reporting
Promote Ethical Business Practices
Offering Solutions to the Business
Add Value to the Organization
Drive Future Business Performance
Communicate Strategic Direction
Strategic AdvisorLEADERSHIP
Maps out company’s future strategy
FACILITATIONHelps deliver the
business plan
UNDERSTANDINGMonitors & reports the
numbers
Clarity o
f the C
FO R
ole
Infl
uen
ce o
f th
e C
FO
1. Business acumen
Source: FEI Canada: Beyond the numbers: the evolving leadership role of the CFO
A good CFO knows enough to walk the floor. By the time you look at the numbers, they are old. Better to talk to a sales guy and see what’s coming down the pipe so you can prepare.
Tim Zalavich – CFO, St. Joseph Communications
Understanding the business beyond the numbers is the only way CFOs can truly understand an organization’s economic model.
FEI Canada Study: The Evolving Leadership Role of the CFO
Source: Merryck & Co
“I’m willing to do my day job at night in order to
attend wide ranging meetings during the day”
2. Communication skills
Source: FEI Canada: Beyond the numbers: the evolving leadership role of the CFO
Source: E&Y: Finance Forte: The future of finance leadership
If there were a single personality trait that I find sometimes missing from the CFO, it is communication skills. There is a huge premium in somebody who can simplify and bring it down to the core truth.
Pierre Matuszewski – CEO, Societe Generale
CFOs who do not have [communication] skills but excel in the traditional aspects of finance are now regarded as rather quaint and antiquated.
John Cryan, Group CFO, UBS
3. Relationship Building Skills
Source: FEI Canada: Beyond the numbers: the evolving leadership role of the CFO
Proactivity is the key – CFOs need to get the conversation going with the CEO; then CEOs can become better educated on what value they bring.
Sofia Theodorous – VP, HR, The Loyalty Group
CFOs who can budget the time to seek out peers, team members, and employees will have a much stronger sense of the operational aspects of the business.
FEI Canada Study: The Evolving Leadership Role of the CFO
The ABCD Trust Model
Source: Ken Blanchard, Trust Works!
ABLEDemonstrate competence
BELIEVABLEAct with integrity
CONNECTEDCare about others
DEPENDABLEMaintain reliability
4. Team building skills
Source: FEI Canada: Beyond the numbers: the evolving leadership role of the CFO
CFOs should be able to build a great team that can deal with various compliance issues, but equally if not more importantly they should actively participate in developing and implementing strategy.
Atul Mahajan – President and CEO, Oshawa Power and Utilities Corp.
CFOs will need to help their team better understand the business so they have a better enterprise-wide view which will enhance the strategic value add of the finance team, not just the CFO.
FEI Canada Study: The Evolving Leadership Role of the CFO
105
Identify a major barrier a CFO might face in attaining the ideal level of influence?
1
2
3
4
5
Company culture (asked to choose three barriers) 51%
No finance integration/Silo organizational structure 49%
CEO controls everything 29%
No understanding of the skills of the CFO 24%
Lack of credibility beyond finance 19%
Source: Adapted from FEI Canada:
Beyond the numbers: the evolving
leadership role of the CFO
6. Facilitator & business partner
Source: FEI Canada: Branding the CFO
The CFO, in my opinion, is probably the most knowledgeable person in the company. A good CFO is not a number cruncher. A good CFO knows how the business is run.
Paul Godfrey – President and CEO, Postmedia Network Inc.
You’ve got your own function and obligations to look after and so learning the rest of the business, being able to partner with your colleagues to be able to help them drive their businesses forward takes time.
Laurie Tugman – Chairman, Nexterra Systems Corp.
Perspectives offered by the CFO
1. Objective, risk management, devil’s advocate
2. Cross functional, entity wide, bigger picture
3. Financial, bottom line, funding feasibility
7. Ability to innovate
Source: FEI Canada: Branding the CFO
Source: FEI Spring 2015 Issue, Financial Executive
Historically the role of the CFO has been to identify problems and issues, but now they must be innovative and create solutions to those problems.
Ted Singeris – President, Mercer Canada
Our strategic objective was to revamp our systems to be able to have real-time data, which we will get with our ERP and planning and budgeting cloud solution. I’m going to be able to change my people from score-keepers to valued business partners…
Keith Kravcik, EVP and CFO, Ovation Brands
What is innovation?
Source: FEI Canada: The Funding of Innovation in Canada
Continuously reviews its organization and processes 54%
Promotes creativity on the job 49%
Creates a breakthrough in its market 29%
Invests in R&D 19%
More competitive than peers 16%
Uses new technologies 14%
Introduces new products 14%
8. Strategic capabilities
Source: FEI Canada: Branding the CFO
Source: IBM: institute for Business Value
The most important thing I count on my CFO to do it to think about what the rest of the organization is not thinking about; to be not at the horizon but actually over the horizon.
Ian Smith – President and CEO, Clearwater Seafoods Ltd.
Involvement in organization’s business strategy
CFO 72%
CMO 63%
CIO 42%
Areas where CFOs believe they play a
leading role in corporate strategy
Source: Adapted from E&Y: The DNA of the CFO: A toolkit for the aspiring CFO
(57%) Providing insight and analysis to support CEO/other senior managers’ strategic planning
(49%) Leading key initiative in finance that support the overall strategic goals
(49%) Ensuring business decisions are grounded in sound financial criteria
(39%) Funding, enabling and executing strategy set by CEO
(35%) Developing and defining the overall strategy for the organization
9. Change management skills
It’s not so much that we’re afraid of change or so in love with the old ways, but it’s the place in between that we fear…like being between trapezes.
Marilyn Ferguson, Futurist
People change what they do less because they are given analysis that shifts their thinking, more often it’s because they are shown a truth that influences their feelings.
Kotter & Cohen, The Heart of Change
Change management approaches make a
HUGE difference to the outcome
Source: Prosci 2012 Best Practices in Change Management Benchmarking Report
10. Credible leader
Source: FEI Canada: Branding the CFO; Source: Kouzes & Posner, Credible
We need somebody who understands that the role of the CFO is leadership, not number crunching. Your job as CFO is to help others do their job and lead us to our strategic goals.
Sue Paish, President and CEO of LifeLabs
4 traits of a credible leader
HonestForward looking
Competent Inspirational
Technical competencies✓ Financial reporting (GAAP)
✓ Management accounting/ reporting✓ Internal control and fraud
prevention✓ Treasury management
✓ Information systems✓ Process execution efficiency✓ Tax compliance, planning, and
advisory✓ Financial planning and analysis✓ Expense/cost management✓ Corporate finance✓ Working capital management✓ Hedging instruments
Enabling competencies✓ Excel and spreadsheets✓ Supervisory skills✓ Writing skills✓ Project management✓ Personal ethical intelligence✓ Performance measurement✓ Career management✓ Data analysis✓ Personal leadership and
development
Professional Competencies
Executive CompetenciesTechnical competencies✓ Strategic management and
visioning✓ Insurance✓ Governance and internal audit✓ Enterprise risk management
✓ Merger and acquisitions✓ Business process improvement✓ Financing strategy and capital
raises
Enabling competencies✓ Personal branding✓ Confidence✓ Resilience✓ Relationship building✓ Staff planning✓ Performance management✓ Team leadership and development✓ Coaching & mentoring✓ Emotional intelligence✓ Cultural ethical intelligence✓ Presentation skills✓ Communication skills✓ Strategic thinking and innovation✓ Business acumen✓ Industry acumen✓ Change management✓ Negotiation skills✓ Legal principles✓ Securities regulations✓ Technology trends and adoption strategies
To receive the CFO competency map:
Text “executive” to855-969-5300
119
DOUBLE
Which skill does a senior financial executive need to develop the most?
1
2
3
4
5
6
7
8
Communication skills 32.3%
Influencing skills 32.2%
Relationship building skills 32.1%
Presentation skills 27.2%
Business acumen 27.1%
Change/project management skills 22.2%
Strategic capabilities 22.1%
People management skills 21.0%
Source: Adapted from E&Y: The DNA
of the CFO: A toolkit for the aspiring
CFO
3 action items for existing CFOs
1. High grade your talent pool
2. Spend more time with customers and
operations
3. Spend more time with business unit leaders
working on strategic management issues
Your First 100
Days as CFO
Blair Cook CPA, CA CPA (Ill) MBA
Jennifer Nicholson CPA, CA
BONUS MATERIALS101 Ideas for Differentiating Yourself
1. Business acumen
1. Ask a lot of dumb questions
2. Listen, listen, listen
3. Get out and see/feel the business for yourself
4. Read your competitors’ public filings
5. Read a textbook on your industry
6. Seek out opportunities to work in operations
7. Go to a trade show
8. Google your business, your industry, your competitors
9. Ask your external auditors/investment bankers to provide you with their thought leadership of your industry
10.Build relationships with those working in operations
2. Communication skills
11.Tailor your message for your audience
12.Communicate using the rule of 3’s
13.Add value to any information circulated by adding a short commentary
14.Standardize the look and feel of reports
15.Identify 5 key business drivers, devise 5 metrics to measure status
16.Round your numbers to the level you want your audience thinking/discussing the business
17.What’s self-evident to you, is not to anyone else
18.Silence doesn’t mean understanding or acceptance
19.Use stories to help improve audience retention
20.Pictures with words/number engages BOTH sides of the brain
Must read:Made to Stick - Chip and Dan Heath
3. Relationship building skills
21.Get involved in your community
22.Be an interesting person
23.Traits of real relationship: authenticity, confidentiality, generosity, humility, vulnerability, humor, empathy, curiosity, gratitude
24.Return on Relationships is just as important as ROI, in fact, the ROR can determine ROI
25.Make introductions for people
26.Hand write thank you notes to people (it’s charming)
27.Maintain personal details along with contact information about the person
28.Call important contacts on their birthday (do not email or text)
29.Maintain and build trust by focusing on the ABCD Trust model
30.Be a relationship giver, not a relationship taker
Must read:It’s more than who you know - Tommy Spaulding
4. Team building skills31.Really appreciate diversity… of representation, of thought…
32.Forming a team is easy, performing as a team is incredibly hard
33.Between forming and performing comes storming and norming
34.Storming is unproductive, but necessary as this is the most creative period of team formation
35.Ensure everyone walks away from the team experience with the feeling they played a part in something special
36.The question is not what went wrong, rather ask what went well and what makes us proud
37.If you want to go fast, go alone. If you want to go far, go together. (African Proverb)
38.Explaining “Why” is a powerful motivator to get what you want.
39.Trust your people to do the hard stuff
40.Set expectations and hold them accountable, don’t micromanage
5. Executive presence and influence
41.Know your stuff
42.Share like a thought-leader
43.Dress the part
44.Over prepare for important executive/board meetings
45.Always have the detail in your back pocket
46.Control communications from finance to the executive/board
47.Avoid making hasty judgements
48.Use language that everyone can understand and relate to
49.Give summarized, concise and clear information to the CEO that he can use to formulate his own speaking points
50.Principles of persuasion remind you that credibility and emotional connection outweigh logical argument when you are making a case. Don’t forget to consider these.
6. Facilitator/business partner
51.Make “What do you think?” a part of your management style.
52.Use breakout groups to look at an issue from all different perspectives
53.Facilitators don’t give answers, they help the group discover answers for themselves.
54.Participate in as many management meets as you can
55.Identify opportunities for operational improvement and cooperate with the manager to bring forward a case for change.
56.Give everyone an opportunity to comment
57.Ask department managers, “How can I help you?”
58.Work with department managers to monitor performance results
59.Assess technology and processes for effectiveness and efficiency
60.Look to establish formal/informal relationships between various business functions and finance (establish cross functional teams)
7. Ability to innovate61.Use multifunctional teams to take ideas from cradle to
grave
62.Ideas come to you when your brain isn’t consumed with work – take a walk, take a vacation, get a good night of sleep
63.Brainstorming requires crazy ridiculous free flowing thoughts
64.Innovation begat innovation – look to put innovation assets together in one place
65.Advance multiple projects simultaneously
66.Read often, read broadly – unrelated topics can yield relevant insights
67.Never focus on just one idea
68.Think incremental innovation, not giant step innovation
69.Get all employees involved
70.Reward the attempt at innovation just as much as the successful results of innovation
8. Strategist capabilities71.Strategy gets developed through a blend of insight, planning, and
response – all three are important and one can’t be over or under emphasized
72.Insight comes from raising your awareness to identify and act on connections, inconsistencies, curiosities, and breaking established rules
73.Defining purpose can create a point of competitive advantage when its universally adopted with passion by all employees
74.Strategy statements – write it down and share broadly
75.Facilitating a SWOT analysis – holistically evaluate are S>W? O>T?
76.Strategy formulation: divergent thinking expand the options, don’t narrow
77.It’s all about the upper right (quadrant) [insert management consultant matrix X here]
78.Create a 3-4 word mantra in place of a long-winded mission statement
79.Separately create a “growth budget” from the operating budget to track resources and progress on the growth agenda
80.Allocate resources disproportionately to your most successful projects
Must read:Seeing what others don’t – Gary Klein
9. Change management81.It’s about the people
82.70% of change initiative fail, this won’t be easy
83.50% of change initiative fail because they fail to generate urgency, this is step 1
84.REMEMBER: See Feel Change; NOT: Analyze Think Change
85.Project management is a solution that is effectively designed, developed, and delivered
86.Change management is a solution that is embraced, adopted, and used
87.More important than change is figuring out what works and why
88.Unless the pain of the status quo is greater than the pain of transformation, change will not occur
89.Expect and anticipate over-reaction and resistance
90.Create a compelling vision; “I have a dream” NOT: “I have a plan”
10. Credible Leader
91.Establish and protect your credibility as your most valuable asset
92.Establish your principles, live by them visibly
93.Give the credit, take the blame
94.A leader’s job is to make your employees successful
95.Leadership is situation specific, there isn’t one style
96.It’s okay to disagree, just do so in a respectful way
97.Save the surprises for birthday parties, never in finance
98.Know when to lead from the front and when to lead from the rear
99.Mark my words, you’ll regret any short-cuts you take in life
100. Be the first to apologize, even if you were “less” wrong
101.
Nassim Taleb – Antifragile[which was really in reference to risk management, but I think has broader application]
Never stop [Don’t stop until you get to the top and when you get to the top, don’t stop]
Things want to be born of practice, not theory. Experimentation makes people more careful than theory.