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How To Influence Consumers Through Web Design
Citation preview
Influence in the design of web sites
Persuasion Design
Before Everything: Test!Split/Multivariate Test Like Crazy!
Split Test!Optimize Design
ReciprocityScratch my back, I’ll scratch yours.
Source: http://visualwebsiteoptimizer.com
“30 day Free Trial on All Accounts”
30% more signups than the original “Start a Highrise Account”
Social Proof People will do things that they see other people are doing.
Testimonials increased sales
by 34%
Authority People will tend to obey authority figures
32% increase in conversions with the E-mark badge.
LikingPeople are easily persuaded by other people that they like.
"The value of an artwork is rooted in assumptions about the human performance underlying its creation."Paul Bloom, TED Talk
ScarcityPerceived scarcity will generate demand.
6.3% increase in
sales
Commitment and ConsistencyIf people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment
28% increase in signups
Are we in control of our own decisions?- Dan Ariely, TED Talk
Test EverythingLearn Persuasion Tactics
Remember
http://visualwebsiteoptimizer.comhttp://www.getelastic.comhttp://www.ted.com
Resources
http://www.linkedin.com/in/jozzua
http://www.jozzua.com/
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