The Issue• Students use elevators instead of stairs• Creates crowds, wait times• Strain on elevators• Least healthy option

Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

Stairs are hidden

Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

Poorly lit

The Solution• Create a present gain for those who use stairs• Not pedantic• Reward them with art

Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

Better lighting

Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

Create murals• Beautify space• Opportunity for

Hofstra art students• Virtually free