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Venture Lab Observations Venture Lab Observations Submitted By Jennifer DiniSubmitted By Jennifer Dini
I’m Paying I’m Paying Attention!!!Attention!!!
Observations/Opportunities Observations/Opportunities SummarySummary
• Store Name and Logo needs to Identify what is within a store instead of store solely relying on name recognition and advertizing.
• Fragrances are an area that many retail environments leave to chance. Pleasant scents can be used to positively enhance retail experiences.
• Adding Large Format Video Presentations within the stores can expand customer understanding, appreciation of products, and services offered.
• Floor and Ceiling Spaces are Underutilized and may have some potential for creative multi-use. Why are the ceilings so high in many of these spaces? It seems there is more than enough space for mechanical needs.
• Perceived value and actual value are very subjective.
• Bathrooms offer a captive audience, leverage it!
Although store name
and logo could better identify what
products they sell, it
is beautifully transparent,
clearly identifying
what is within.
•
Store name and logo could identify what is within a store instead of store relying on name recognition and
advertizing.
Who would know, solely by this name, what lies inside!
Larger format flat screens could be used in greater numbers to sell products and services throughout the store.
Polished concrete floors could provide ad space or color coded arrows for
directions to the different areas.
The floor and ceiling total square footage is immense. How can they better
leverage this unused space?
Store name and logo clearly identify what you will find within the store and WOW! how nicely
designed and welcoming this store is!
Large format flat TV screens could show REI trips and equipment in use.
They offer great trips, who knew?
Bathroom needs something – it’s very uninteresting!
Maybe they keep it that way to move people along?
This does house a captive audience - sell them
something or entertain them!
REI retail members can return any product for any
reason at any time for a full refund! How can they do that and why isn’t it done in
other stores?
Products appear to be arranged, organized and
color coordinated on the shelf or are opposites on the
color wheel. Looks like retail art!
Fragrances in this store are wonderful and
encompass: flowers, baked bread, cooking foods, scented soaps, and other pleasantly
odoriferous products. Smells can enhance all
retail environments.
Another very visually transparent store although the manager would not allow
any interior photos nor answer any questions at all – aren’t we as a society trying to move towards transparency?
Mies van der Rohe’s, “Less is More” is embodied in the
Apple’s design of their stores and the Apple product’s
hardware design in general.
They seem to only hire 20 something's in this store.
Is it the same elsewhere? How can they do this and not
discriminate by age? I observed what seemed to be
a 1:1 ratio of customers to apple employees! Wow!
Ace just purchased and completed the brand transition of
this hardware store. Signage lets you know what it is.