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Assignment for crash course on creativity
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ARE YOU PAYING ATTENTION?
By Karthik Krishnan
Before you enter the store:
Does the store draw you in? If so, how?
Yes. The font style had some brand look
Is the door open or closed?Closed
How does this make you feel?
Nothing in particular. Just another branded store with closed door
How big is the sign lettering and in what font?
Pretty big and visible and attractive. Cant recognise the font style
What does it tell you about the store?
Its says a branded and premium watch store
Environment:
What is the color scheme of the store? How does this affect you?
The color scheme was mild and trendy. Feel like being in some high branded store for sure
What type of floor does the store have? How does this effect the environment?
The floor was of mosaic tiles and it was shiny. Had that glossy effect.
How high is the ceiling? How does this feel?
In ground floor it was very high and in first floor the ceiling was very near and can be touched by hand. It created feeling that its very close
How brightly lit is the store? How does this affect you?
The lightness was pretty warm and clean. It created a mood of royalty
How loud is the environment?
The environment was quiet with mild music in the background
What is causing the noise?
NA
Is there music playing? If so, does it fit the environment?
Yes. Music was playing but it dint fit the environment
Is the store warm or cold?
Neither warm nor cold . Perfect temperature
Is the store crowed with merchandise or is it sparse?
It was sparse
Does the store have a distinctive smell?
Not distinctive but certainly nice fragrance
Where is the cash register located?
Centre of the shop
How visible is the store security?
Can be seen only near the entrance
How long do you want to stay in this store?
Not more than 30 min
Does the environment influence the perceived value of the merchandise?
Yes it does
Personnel:
How long does it take before a sales person initiates contact?
the moment I entered the store the sales person initiated the conversation
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
No
What is the ratio of salespeople to customers?
1 : 1
What age and gender are the employees?
25-35
Are the salespeople using the store products?
No
Do the salespeople have a uniform?
yes
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Watch
Is there a central display table with featured products?
No
Where are items that are “for sale” located in the store?
Nothing in particular
How are the products arranged? By function? By price? By color?
By brands
Are there free samples or demonstrations?
Yes
What products are at eye level?
Almost all type of watches were at eye level
What items in the store are in the least accessible locations?
Most expensive products were at least acessible locations
Where are the most and least expensive products located?
Least accessible where near the entrance of the store and expensive products where at the end of the store.
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
No
Customers:
Are most customers alone or with someone else? What is the relationship?
No most customers where not alone. Customers came with their family.
What is the average age and gender of the customers?
20 to 35
When a customer enters the store, do they tend to walk in the same path or direction? -
Same path
How long do customers stay in the store, on average?
30 min max
Do customer touch the products? Is this encouraged?
Yes they are encouraged to touch
Do most customers appear to be on a mission or are they browsing?
Mostly they are browsing
What percent of customers purchase products in the store?
10 %
Before you enter the store:
Does the store draw you in? If so, how?
Yes the products displayed near the entrance where attractive
Is the door open or closed?
Opened.
How does this make you feel?
It made me feel to enter the shop
How big is the sign lettering and in what font?
Pretty big and readable. Simple arial narrow font
What does it tell you about the store?
Nothing in particular
Environment:
What is the colour scheme of the store? How does this affect you?
Very normal lighting like in house. It dint attract me and it dint suit the environment
What type of floor does the store have? How does this effect the environment?
White mosaic tiles which were shiny
How high is the ceiling? How does this feel?
Very far to reach. False ceiling
How brightly lit is the store? How does this affect you?
Very normal lighting. It dint create any interest
How loud is the environment?
Noisy
What is causing the noise?
Mixture of background music, announcement and crowd noise
Is there music playing? If so, does it fit the environment?
Yes. It dint suit the environment
Is the store warm or cold?
Room temperature
Is the store crowed with merchandise or is it sparse?
Normal crowd
Does the store have a distinctive smell?
No
Where is the cash register located?
Near the entrance
How visible is the store security?
Near the entrance
How long do you want to stay in this store?
About a hour
Does the environment influence the perceived value of the merchandise?
No
Personnel:
How long does it take before a sales person initiates contact?
Never came and asked
Does the salesperson have a script to follow with each customer?
No
Does the salesperson treat different customers differently?
Yes.
What is the ratio of salespeople to customers?
1:4
What age and gender are the employees?
25 to 35
Are the salespeople using the store products?
No
Do the salespeople have a uniform?
Yes
Do the salespeople match the stores image?
No really
Products:
What is the first product that you notice?
Glassware
Is there a central display table with featured products?
No
Where are items that are “for sale” located in the store?
All places
How are the products arranged? By function? By price? By color?
By function
Are there free samples or demonstrations?
Yes
What products are at eye level?
Almost all
What items in the store are in the least accessible locations?
Expensive items
Where are the most and least expensive products located?
Throughout the shop. No difference
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
They were not alone. They came as family
What is the average age and gender of the customers?
30 to 50
When a customer enters the store, do they tend to walk in the same path or direction? -
No
How long do customers stay in the store, on average?
More than a hour
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Browsing
What percent of customers purchase products in the store?
5 to 10 percent
Environment:
What is the color scheme of the store? How does this affect you?
Combination of cream, black and brown color
What type of floor does the store have? How does this effect the environment?
Wooden board. It suited the environment
How high is the ceiling? How does this feel?
Pretty high. Nothing in particular.
How brightly lit is the store? How does this affect you?
It was bright enough to see all the products. The lightning was pleasant
How loud is the environment?
It was Silent
What is causing the noise?
NA
Is there music playing? If so, does it fit the environment?
Yes and it fit the environment
Is the store warm or cold?
Room temperature
Is the store crowed with merchandise or is it sparse?
No it was sparse
Does the store have a distinctive smell?
Yes
Where is the cash register located?
End of the store
How visible is the store security?
Security was not visible
How long do you want to stay in this store?
Max 30 min
Does the environment influence the perceived value of the merchandise?
Yes
Personnel:
How long does it take before a sales person initiates contact?
Immediate contact
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
No
What is the ratio of salespeople to customers?
1:1
What age and gender are the employees?
25 to 35
Are the salespeople using the store products?
Yes
Do the salespeople have a uniform?
Yes
Do the salespeople match the stores image?
No
Products:
What is the first product that you notice?
Lip sticks
Is there a central display table with featured products?
No
Where are items that are “for sale” located in the store?
At the beginning
How are the products arranged? By function? By price? By color?
By function
Are there free samples or demonstrations?
Yes
What products are at eye level?
Almost all products
What items in the store are in the least accessible locations?
Nothing in particular
Where are the most and least expensive products located?
Almost in same place
Are the prices of the products easy to find?
No
Are there impulse items near the cash register?
No
What products are at eye level?
Almost all products
What items in the store are in the least accessible locations?
Nothing in particular
Where are the most and least expensive products located?
Almost in same place
Are the prices of the products easy to find?
No
Are there impulse items near the cash register?
No
Customers:
Are most customers alone or with someone else? What is the relationship?
They were not alone. Mostly with friends or couple
What is the average age and gender of the customers?
25 to 35
When a customer enters the store, do they tend to walk in the same path or direction? -
Yes
How long do customers stay in the store, on average?
Hardly 30 min
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Window shopping
What percent of customers purchase products in the store?
5 %
Before you enter the store:
Does the store draw you in? If so, how?
Yes. The arrangements of the products
Is the door open or closed?
Closed.
How does this make you feel?
Nothing in particular
How big is the sign lettering and in what font?
Very big and Bose trademark font
What does it tell you about the store?
Nothing in particular. Since its known brand I dint feel anything.
Environment:
What is the color scheme of the store? How does this affect you?
Bright and White all over
What type of floor does the store have? How does this effect the environment?
White mosaic shiny tiles.
How high is the ceiling? How does this feel?
Pretty high. Nothing in particular
How brightly lit is the store? How does this affect you?
It was bright and suited the environment
How loud is the environment?
It was silent
What is causing the noise?
NA
Is there music playing? If so, does it fit the environment?
Mild music was playing and suited the environment
Is the store warm or cold?
Cold
Is the store crowed with merchandise or is it sparse?
sparse
Does the store have a distinctive smell?
No
Where is the cash register located?
End of the store
How visible is the store security?
Visible from anywhere
How long do you want to stay in this store?
Not more than 45 min
Does the environment influence the perceived value of the merchandise?
Yes
Personnel:
How long does it take before a sales person initiates contact?
Immediate contact
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
No
What is the ratio of salespeople to customers?
1 : 2
What age and gender are the employees?
25 to 30 (mixed)
Are the salespeople using the store products?
No
Do the salespeople have a uniform?
Yes
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Bose speakers
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Near the entrance
How are the products arranged? By function? By price? By color?
Random arrangement
Are there free samples or demonstrations?
Yes
What products are at eye level?
Almost all products
What items in the store are in the least accessible locations?
Items like mic or chords
Where are the most and least expensive products located?
Almost everywhere, no specific arrangement
Are the prices of the products easy to find?
No
Are there impulse items near the cash register?
No
Customers:
Are most customers alone or with someone else? What is the relationship?
No they were not alone. Mostly with family
What is the average age and gender of the customers?
30 to 40
When a customer enters the store, do they tend to walk in the same path or direction? -
Yes
How long do customers stay in the store, on average?
20 to 30 min
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Browsing
What percent of customers purchase products in the store?
1 %
Before you enter the store:
Does the store draw you in? If so, how?
Yes because of wide variety of products
Is the door open or closed?
Opened
How does this make you feel?
Feel like entering in the store
How big is the sign lettering and in what font?
Big and readable
What does it tell you about the store?
Nothing in particular
Environment:
What is the color scheme of the store? How does this affect you?
Warm yellow color. It created a warm feeling
What type of floor does the store have? How does this effect the environment?
Creamy shiny mosaic tiles
How high is the ceiling? How does this feel?
Very high. It dint make any difference
How brightly lit is the store? How does this affect you?
It was warm and dull. It created a warm feeling
How loud is the environment?
It was normal
What is causing the noise?
Crowd noise
Is there music playing? If so, does it fit the environment?
Yes and suited the environment
Is the store warm or cold?
Room temperature
Is the store crowed with merchandise or is it sparse?
Moderately crowded
Does the store have a distinctive smell?
No
Where is the cash register located?
Many locations through out the store
How visible is the store security?
Only at entrance
How long do you want to stay in this store?
Close to an hour
Does the environment influence the perceived value of the merchandise?
Yes
Personnel:
How long does it take before a sales person initiates contact?
No one came in particular
Does the salesperson have a script to follow with each customer?
No
Does the salesperson treat different customers differently?
No
What is the ratio of salespeople to customers?
1:3
What age and gender are the employees?
25 to 35 (mixed)
Are the salespeople using the store products?
No
Do the salespeople have a uniform?
Yes
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Books
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Almost everywhere
How are the products arranged? By function? By price? By color?
By function
Are there free samples or demonstrations?
Yes
What products are at eye level?
Almost most of the products
What items in the store are in the least accessible locations?
Nothing in particular
Where are the most and least expensive products located?
They were spread equally
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
They were not alone. They came with friends or families
What is the average age and gender of the customers?
20 to 60
When a customer enters the store, do they tend to walk in the same path or direction? -
No
How long do customers stay in the store, on average?
Around 45 min
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Half the customers were buying some products
What percent of customers purchase products in the store?
50%
Before you enter the store:
Does the store draw you in? If so, how?
Yes because of the wide variety of products
Is the door open or closed?
Opened
How does this make you feel?
Nothing in particular
How big is the sign lettering and in what font?
Big and readable
What does it tell you about the store?
Nothing in particular
Environment:
What is the color scheme of the store? How does this affect you?
White
What type of floor does the store have? How does this effect the environment?
White shiny mosaic floor.
How high is the ceiling? How does this feel?
Very high
How brightly lit is the store? How does this affect you?
Very bright and all products were visible clearly
How loud is the environment?
Loud
What is causing the noise?
Crowd noise and music
Is there music playing? If so, does it fit the environment?
Yes and it fit the environment
Is the store warm or cold?
Room temperature
Is the store crowed with merchandise or is it sparse?
Pretty crowded
Does the store have a distinctive smell?
No
Where is the cash register located?
Near the entrance
How visible is the store security?
At the entrance
How long do you want to stay in this store?
Around 1 hour
Does the environment influence the perceived value of the merchandise?
Yes
Personnel:
How long does it take before a sales person initiates contact?
15 min
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
Yes
What is the ratio of salespeople to customers?
1:4
What age and gender are the employees?
25 to 35 (only guys)
Are the salespeople using the store products?
No
Do the salespeople have a uniform?
Yes
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Xbox gaming console
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Near the entrance
How are the products arranged? By function? By price? By color?
By function
Are there free samples or demonstrations?
yes
What products are at eye level?
Few products like headset , camera
What items in the store are in the least accessible locations?
Nothing in particular
Where are the most and least expensive products located?
Equally spread
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
No they came with family or friends
What is the average age and gender of the customers?
20 to 40
When a customer enters the store, do they tend to walk in the same path or direction? -
No
How long do customers stay in the store, on average?
About 30 to 45 min
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Browsing
What percent of customers purchase products in the store?
2 to 5 %
