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EPOKA UNIVERSTIY ANALYSIS

STRATEGIC MANAGEMENT ASSIGNMENT 1

Prepared by: Irma, Hallelujah and Enxhi

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Strategic Statements

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

Vision “To be a leading university in our country in the areas of education, research and development as well as service to society”

Mission“Raising well-prepared, productive and competent individuals with a research-oriented spirit, who possess professional ethics and sensitiveness to the country’s and world’s realities, in order to serve to fundamental human values; contribute to the improvement of the quality life of humanity based on universal and regional needs.”

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1. Background information How the organisation started

How it Grew

Key Important persons Behind the strategy

Factors for success

2. The three Horizons of Epoka Activities in each Horizon

Information on the levels of strategy

3. PESTEL analysis Influence on Organisation strategy

4. Conclusion

Overview

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Epoka started its activity to respond to the social needs and demand

of Albania, thinking globally in accordance with academic standards

Background Information

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

Located in Tirana

Started academic year 2007-2008

Started by offering international higher Education

Provides English and Albanian courses

Two Faculties: 1. Economics & Administration Sciences

2. Architecture & Engineering

Three studies cycle

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2007: Started

2011: Accredited by Ministry of Education and Science

2012: Legal status changed from “Institution of Higher

Education” to “University”

2016: Managed to get 10% of the students coming

from foreign countries

2016: Ranked number 1 among all universities in

Albania

Development of the University

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Higher Board

Senate

Administration Board

o Rector: Prof. Dr. Gungor Turan

o Faculty Deans

o Department Heads

(Economics, Architecture, Business Administration etc.)

o Office of the Secretary General

(HR, PR, Finance, Admission offices etc.)

o Dean of Students

Key People Behind the Strategy

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Highly qualified academic staff – 36% are foreign

International environment English and Albanian

courses – 10% international Students

Located in Tirana, capital city of Albania

Excellent employability rate of its graduates – 91%

Ranked number 1

Library of Epoka is a member of Balkan Library

Union.

Member of Europeans Universities Association (EUA)

and International Association of Universities (IAU)

Factors Contributing to Success

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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The three Horizons of Epoka University

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Today’s core business. The current and near future .

Driven by the need for new innovative universities ,

new expertise in the field, providing education to satisfy

the demand.

Lots of students wanting to go to university and to

Tirana capital to get their education.

Horizon 1 Epoka University

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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The stuff on the road map, work done for the future

Epoka developed into an international university , expanding the focus into internationalization (new market).

Striving for performance and excellence, accreditation by ministry of education and taking the 1st place as a university

Providing international staff and big capacity library

Horizon 2 Epoka University

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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It is where most innovation is focused new

technology for existing markets

Epoka coming with a research center ,

masters degree and PHD

Erasmus programs , Seminars , conferences ,

reaching in this way not only students but also

professionals

Horizon 3 Epoka University

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Political Factors

Democracy since 1990

Non-EU member

Government support to Higher Education

TEMPUS Program to Universities

PESTEL ANALYSIS

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Economic Factors

Middle income country

Service contributes 62.6% to GDP

Labor force 1.085 M

Unemployment 17.3%

Inflation rate 1.9%

Exchange rate 1 € = 138 LEK

PESTEL ANALYSIS

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Social Factors

Population 3m

Age Structure (15-54): 59%

Population growth

School years 16

Secular State

PESTEL ANALYSIS

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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Technological Factors

Poor Transport system

Wireless Internet Providers

Trend from Paper books to E-books

Adequate media (radio, tv, social media)

Telephone system

PESTEL ANALYSIS

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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PESTEL ANALYSIS

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

Environmental Factors

Located near the main road

Air pollution and Noise

Bordered by different countries (4)

Mountainous, Lake, Tourist attraction

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Legal factors

Requirement to Adapt to Bologna Agreement

Still not a EU member

Encouragement to work with TEMPUS

Minimum number of students

PESTEL ANALYSIS

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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University built outside the town

Abiding to Bologna

TEMPUS program beneficiary

International to attract foreign students

Started University in compliance with the Albanian

High Education Legislation

Online Library to Students

Influence of PESTEL to Epoka

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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THANK YOU FOR YOUR ATTENTION

“To be a leading university in our country in the areas of education, research

and development as well as service to society”

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www.embassyofalbania.org/foreign-relations-of-albania

www.worldbank.org/en/country/albania/overview

rapidbi.com/pestle-analysis-for-schools-and-education/

epoka.edu.al/home-about-epoka-epoka-in-brief-1-1039.html

www.cia.gov/library/publications/the-world-factbook/geos/al.html

Bibliography

“To be a leading university in our country in the areas of education, research

and development as well as service to society”