What Can Publishing Teach Us About Career Centers?

Chris Graf, Allister Crowley + Sarah Andrus

HELLO.

Chris GrafNew Business Director

Allister CrowleyBusiness Development Manger

Sarah AndrusBusiness Development Manger

We are the business development team for Wiley Career Centers.

We work at

WILEY a global publisher with

200 years of

publishing experience

3 divisions focused on learning and

professional development

1successful

job board platform

5 years ago we launched

WILEY JOB NETWORKan online job board for academics and professionals in STMS.

We have developed a range of core capabilities in STMS

digital online recruitment.

Wiley Job Network now provides a

VALUED, ENGAGING, PROFITABLE

career center.

JULY 2014

5000job ads per month

82000 candidate profiles

14000searchable resumes

1250 advertisers

75000Visitors per month

“But what’s the connection between publishing and career centers?

PUBLISHING/pʌblɪʃɪŋ/ noun

The process of production and dissemination of literature, music, or information — the activity of making information available to the general public.

Wikipedia | November 2014

Let’s consider the process for producing a book…

…the production of the book is only half the story.

Source the best paper Find a great printer Bind and ship the book

1 2 3

What about the…

…without it the book is empty and no one will read or buy it.

CONTENT SALESMARKETING

It’s the same for a

CAREER CENTER, the platform/website is only the start.

Who will advertise jobs?

How will we make sure the right jobs are available?

How do we attract job seekers?

What type of advice can we provide?

How do we make connections in STMS recruitment?

CONTENT PROVISION

TRAFFIC BUILDING

ROUTE TO MARKET

Consider how to resource and support you career center.

Not only for the first year but on an ongoing basis…

• Trial contracts with recruitments and employers

• Job scrapes in conjunction with our partners

• Feeding relevant WJN  jobs through to society platform (cross posting)

• Relevant careers article and content

• Targeted marketing to members

• Search engine optimisation

• Pay Per Click management

• Social media E• engagement • Global reach• Contextual widgets

on relevant society websites

• Engaging advertisers• Using media

partners to generate leads

• Existing relationships in place – employers and recruiters

• Pricing and sales strategy support

• Global representation

LAUNCHSite build, project management, strategy and implementation.

SALESRecruitment sales and account management.

MARKETINGSearch, social, content and targeted advertising.SUPPORTMaintenance, hosting and licensing.

Year 1 Year 2 Year 3

COMMUNITYContent strategy, resources and advice.

We are

FANATICALabout career centers.

As a career solutions

PARTNER,

we can deliver more than monitoring, marketing,

and maintenance.

PLATFORM COMMUNITY

SALES MARKETING

• Integrated• Flexible• User focused

• Specific• Supportive• Multi-channel

• Global• Niche• Focused

• Print• Digital• Active vs Passive

GET IN TOUCH. If you have any questions or would like to learn more.

exchanges.wiley.com/societies/societycareercenterssocietysolutions@wiley.com