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2 Biggest Lead Generation Mistakes Data Centers Make
Mistakes data center CEOs and those selling to data centers make when trying to generate leads
Courtesy of SP Home Run Inc.
Many elements are needed to optimize websites for
lead generation
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Optimizing Websites Appeal to buyer personas Actionable items Digital assets
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Two main mistakes data centers make when trying to
generate leads:
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#1: Limited places for visitor to become a lead
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Mistake #1 Neglects Awareness prospects Neglects Consideration prospects Limited value
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Distribute content for each stage of buyer’s journey to
appeal to all prospects
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#2: Not providing educational content
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Mistake #2 Does not attract prospects Negatively affects landing pages Can’t capture leads
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Avoid These Mistakes Have various conversion paths Premium content Use buyer personas Use buyer’s journey
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Use Educational Content Webinars White Papers eBooks Blogs Podcasts
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Has your data center had success with lead
generation?
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Did your data center business make any of
these mistakes?
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Let us know in the Comments section below
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LEARN MORE
Attracting Data Center Clients: Step by Step
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