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How Data Centers Avoid Bad Clients
Utilize thought leadership committees and inbound strategies to find the right clients
Courtesy of SP Home Run Inc.
Data centers should be discovered early in their
buyer’s journey
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Buyer’s Journey: process buyer goes through
before purchase decision
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Buyer’s Journey Awareness Consideration Decision
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Awareness:becomes aware of
problem/opportunity
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Consideration:identifies
problem/opportunity and researches it
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Decision:settles on solution;
uses comparatives to make final decision
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Early Discovery Prove value Influence prospects Advise prospects Educate prospects
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Thought-Leadership Committee
Group of experts Highly skilled Industry knowledge
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Thought-Leadership Content Use internal marketer or
resource partner Bypass journalistic agendas Control entire process
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Inbound Marketing:highly relevant content
to attract prospects
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Inbound Tactics Buyer personas Buyer’s journey Remarkable content
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How does your data center find the right clients?
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Let us know in the Comments section below
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LEARN MORE
Attracting Data Center Clients: Step by Step
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