5 steps boost your career with social media

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Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities. How? Find out at our June Lunch n Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you. Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.

Transcript

@_lisa_harrison #smm

with LISA HARRISON, DIGITAL MEDIA STRATEGIST

Using Social Media to BOOST your CAREER

@_lisa_harrison #smm

5 steps to...

BOOST YOUR CAREER USING SOCIAL MEDIA

Passionate about media + internet + relationships

= DIGITAL MEDIA STRATEGIST!

MY Mission Create safe, supportive and structured social communities online.

a little about Lisa...

@_lisa_harrison #smm

@_lisa_harrison #smm

Keep up to date on all things digital marketing, register for my monthly e-newsletter at

http://www.lisaharrison.com.au/

connect with me

@_lisa_harrison #smm

Create your Personal Brand.Step 1: Develop a persona and create profiles across the web

Step 2: Engage with influencers about your topic

Step 3: Create compelling content around a certain topic

Step 4: Start connecting, networking and share your content to increase the influence of your brand

Step 5: Monitor and review regularly

@_lisa_harrison #smm

Step 1: Develop a persona and create profiles across the web

Lifetime employment is over

Proactivity, agility & resilience required

Your career is a journey

Be in charge of your own journey

@_lisa_harrison #smm

These are the things which will inform the development of your personal social media BRAND strategy:

Who am I? Mission/Vision/Career Path

What do I have to offer? Skills

What makes me special? Unique selling position

What makes me interesting to hire? Anticipated demand

Value to employer

Industry growth potential

Market situation and competition analysis

SOCIAL MEDIA REAL ESTATESocial Media Real Estate

Examples of employess who clearly dont have a strategy.April 2014:- According to Fairfax Media, as many as six Royal Australian Navy sailors have been fired or face disciplinary actions over controversial Facebook posts.

It is alleged one of the sailors, who was working on border protection duties at the time had a friend write that asylum-seekers were coming to Australia to:

to jump on Centrelink and get free government housing.

The sailor responded with:

Im about to head out today to deal with these f---ers.

@_lisa_harrison #smm

Step 2: Engage with influencers about your topic

Its not what you know but also

WHO YOU KNOW!

The relationships you have, also define your personal brand

Key is to find mutually beneficial relationships

@_lisa_harrison #smm

What is Social Media Influence?

Influence expert, Mark W. Schaefer (@markwschaefer),

states that :

social proof is the best measure of online influence, or maybe the ONLY measure of online influence.

@_lisa_harrison #smm

Identify and Look at WHO you should be connecting with via social media channels, such as:

Potential employers/fellow employees

Recruitment agencies Key influencers Industry communities Potential partners

WHO you should be connecting with?

@_lisa_harrison #smm

Step 3: Create compelling content around a certain topic

Compeling content will:

To be found / get you found in search engines (seo).

To be identified as a candidate.

To engage potential employment partners.

Inform your prospects and get them closer to trusting you and doing business with you.

To get employed

@_lisa_harrison #smm

Creating compelling content

TIP: People are searching for answers and directions, not messages or sales pitches. Brian Solis

Write to a person/friend.

Write outline of copy first then headline.

Tell a story

Pick a benefit whats in it for ME.

@_lisa_harrison #smm

Creating compelling content (contd)

Pose a question or make a statement that induces a yes, thats me nod. Let your reader know youre going on a journey together.

String your words together in an effort to elicit feelings.

Speak human being.

Teach.

Call for action.

@_lisa_harrison #smm

Get more bang for your buck

Dont tell them youre funny, tell them a joke

Dont sell the drink, sell the refreshment

@_lisa_harrison #smm

Step 4: Share content to increase your influence

repurpose, repurpose, repurpose

Turn a single content initiative into a series.

Prime your insight creation and distribution machine with your successes to build a critical mass of influencers, subscribers, fans and followers.

@_lisa_harrison #smm

mind mapping

80% useful, relevant and informative content

20% bragging about your achievements (establish yourself as an expert and/or boost your credibility)

tip: Become An Influencer TIP: the 80/20

@_lisa_harrison #smm

Build your online network

Connect with your existing contacts first

Add new connections to your network as you meet them

Dont push your sales message at your contacts

Dont rush to speak, listen first

Encourage debate among your network

start connecting and networking

Step 5: Monitor and review regularly

Facebook Account FREE Twitter Account FREE

Time Investment NOT FREE

PLUS all this costs money:

Graphic design Website developers Apps

Social Media Mentoring

Strategy Development and Review

Training

Corpororate Workshops

www.lisahrrison.com.au

Lisa Harrison

THANK YOU!

Email: lisa@pomo.com.au

Subscribe to our newsletter at www.pomo.com.au

www.secretstosocialmediamastery.com.au

Blog: www.pomo.com.au/blog/