5 steps boost your career with social media

  • Published on
    17-Oct-2014

  • View
    310

  • Download
    1

DESCRIPTION

Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities. How? Find out at our June Lunch n Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you. Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.

Transcript

<p>@_lisa_harrison #smm</p> <p>with LISA HARRISON, DIGITAL MEDIA STRATEGIST</p> <p>Using Social Media to BOOST your CAREER</p> <p>@_lisa_harrison #smm</p> <p>5 steps to... </p> <p>BOOST YOUR CAREER USING SOCIAL MEDIA</p> <p>Passionate about media + internet + relationships </p> <p> = DIGITAL MEDIA STRATEGIST!</p> <p>MY Mission Create safe, supportive and structured social communities online.</p> <p>a little about Lisa...</p> <p>@_lisa_harrison #smm</p> <p>@_lisa_harrison #smm</p> <p>Keep up to date on all things digital marketing, register for my monthly e-newsletter at </p> <p>http://www.lisaharrison.com.au/</p> <p>connect with me</p> <p>@_lisa_harrison #smm</p> <p>Create your Personal Brand.Step 1: Develop a persona and create profiles across the web </p> <p>Step 2: Engage with influencers about your topic</p> <p>Step 3: Create compelling content around a certain topic</p> <p>Step 4: Start connecting, networking and share your content to increase the influence of your brand</p> <p>Step 5: Monitor and review regularly</p> <p>@_lisa_harrison #smm</p> <p>Step 1: Develop a persona and create profiles across the web</p> <p>Lifetime employment is over</p> <p>Proactivity, agility &amp; resilience required</p> <p>Your career is a journey</p> <p>Be in charge of your own journey </p> <p>@_lisa_harrison #smm</p> <p>These are the things which will inform the development of your personal social media BRAND strategy: </p> <p>Who am I? Mission/Vision/Career Path</p> <p>What do I have to offer? Skills</p> <p>What makes me special? Unique selling position</p> <p>What makes me interesting to hire? Anticipated demand</p> <p> Value to employer</p> <p> Industry growth potential</p> <p> Market situation and competition analysis</p> <p>SOCIAL MEDIA REAL ESTATESocial Media Real Estate</p> <p>Examples of employess who clearly dont have a strategy.April 2014:- According to Fairfax Media, as many as six Royal Australian Navy sailors have been fired or face disciplinary actions over controversial Facebook posts.</p> <p>It is alleged one of the sailors, who was working on border protection duties at the time had a friend write that asylum-seekers were coming to Australia to: </p> <p>to jump on Centrelink and get free government housing.</p> <p>The sailor responded with: </p> <p>Im about to head out today to deal with these f---ers.</p> <p>@_lisa_harrison #smm</p> <p>Step 2: Engage with influencers about your topic</p> <p>Its not what you know but also </p> <p>WHO YOU KNOW!</p> <p>The relationships you have, also define your personal brand</p> <p>Key is to find mutually beneficial relationships</p> <p>@_lisa_harrison #smm</p> <p>What is Social Media Influence?</p> <p>Influence expert, Mark W. Schaefer (@markwschaefer), </p> <p>states that :</p> <p>social proof is the best measure of online influence, or maybe the ONLY measure of online influence. </p> <p>@_lisa_harrison #smm</p> <p>Identify and Look at WHO you should be connecting with via social media channels, such as:</p> <p> Potential employers/fellow employees</p> <p> Recruitment agencies Key influencers Industry communities Potential partners</p> <p>WHO you should be connecting with?</p> <p>@_lisa_harrison #smm</p> <p>Step 3: Create compelling content around a certain topic</p> <p>Compeling content will:</p> <p> To be found / get you found in search engines (seo). </p> <p> To be identified as a candidate.</p> <p> To engage potential employment partners. </p> <p> Inform your prospects and get them closer to trusting you and doing business with you.</p> <p> To get employed </p> <p>@_lisa_harrison #smm</p> <p>Creating compelling content</p> <p>TIP: People are searching for answers and directions, not messages or sales pitches. Brian Solis</p> <p> Write to a person/friend.</p> <p> Write outline of copy first then headline.</p> <p> Tell a story</p> <p> Pick a benefit whats in it for ME.</p> <p>@_lisa_harrison #smm</p> <p>Creating compelling content (contd)</p> <p> Pose a question or make a statement that induces a yes, thats me nod. Let your reader know youre going on a journey together.</p> <p> String your words together in an effort to elicit feelings.</p> <p> Speak human being.</p> <p> Teach.</p> <p> Call for action.</p> <p>@_lisa_harrison #smm</p> <p>Get more bang for your buck</p> <p>Dont tell them youre funny, tell them a joke</p> <p>Dont sell the drink, sell the refreshment</p> <p>@_lisa_harrison #smm</p> <p>Step 4: Share content to increase your influence</p> <p>repurpose, repurpose, repurpose </p> <p>Turn a single content initiative into a series. </p> <p>Prime your insight creation and distribution machine with your successes to build a critical mass of influencers, subscribers, fans and followers.</p> <p>@_lisa_harrison #smm</p> <p>mind mapping </p> <p>80% useful, relevant and informative content</p> <p>20% bragging about your achievements (establish yourself as an expert and/or boost your credibility) </p> <p>tip: Become An Influencer TIP: the 80/20 </p> <p>@_lisa_harrison #smm</p> <p> Build your online network</p> <p> Connect with your existing contacts first</p> <p> Add new connections to your network as you meet them</p> <p> Dont push your sales message at your contacts</p> <p> Dont rush to speak, listen first</p> <p> Encourage debate among your network</p> <p>start connecting and networking</p> <p>Step 5: Monitor and review regularly</p> <p>Facebook Account FREE Twitter Account FREE </p> <p>Time Investment NOT FREE </p> <p>PLUS all this costs money: </p> <p> Graphic design Website developers Apps</p> <p> Social Media Mentoring</p> <p> Strategy Development and Review</p> <p> Training</p> <p> Corpororate Workshops</p> <p>www.lisahrrison.com.au</p> <p>Lisa Harrison</p> <p>THANK YOU!</p> <p>Email: lisa@pomo.com.au </p> <p>Subscribe to our newsletter at www.pomo.com.au </p> <p>www.secretstosocialmediamastery.com.au</p> <p>Blog: www.pomo.com.au/blog/ </p>