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The Networked Society: a short preview Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard Fish image via actuary-info.blogspot.com

Welcome to the Networked Society Gerd Leonhard MWC 2011

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Page 1: Welcome to the Networked Society Gerd Leonhard MWC 2011

The Networked Society: a short previewGerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard

Fish image via actuary-info.blogspot.com

Page 2: Welcome to the Networked Society Gerd Leonhard MWC 2011

Not Empires but Networks

Page 3: Welcome to the Networked Society Gerd Leonhard MWC 2011

Feb 10, 2011: #reasonsmubarakislate

Page 4: Welcome to the Networked Society Gerd Leonhard MWC 2011

The power of connecting with like-minded people

Page 5: Welcome to the Networked Society Gerd Leonhard MWC 2011

Social Media but a Social OS

Page 6: Welcome to the Networked Society Gerd Leonhard MWC 2011

In a networked society, co-creation becomes the norm, and social networks are the new broadcasters

Page 7: Welcome to the Networked Society Gerd Leonhard MWC 2011

Source: FastCompany.com

“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg

Page 8: Welcome to the Networked Society Gerd Leonhard MWC 2011

Soon: near-total convergence of ‘online’ and ‘meat-space’

Source: KarolaRiegler via Flickr

Page 9: Welcome to the Networked Society Gerd Leonhard MWC 2011

New, networked currencies will become very real

Page 10: Welcome to the Networked Society Gerd Leonhard MWC 2011

Companies become Platforms (not Empires)

Page 11: Welcome to the Networked Society Gerd Leonhard MWC 2011

Interaction comes before Transaction

Page 12: Welcome to the Networked Society Gerd Leonhard MWC 2011

A huge opportunity for the content industries

Page 13: Welcome to the Networked Society Gerd Leonhard MWC 2011

Digital content: enforcing control when trust and engagement is crucial will not generate new £$€

Page 14: Welcome to the Networked Society Gerd Leonhard MWC 2011

Total re-thinking of the toll-booth ‘logic’

Source: Flickr.com (unknown)

Page 15: Welcome to the Networked Society Gerd Leonhard MWC 2011

In a networked society it’s all about experiences not copies; meaning not volume

Page 16: Welcome to the Networked Society Gerd Leonhard MWC 2011

Gamification... everywhere

Page 17: Welcome to the Networked Society Gerd Leonhard MWC 2011

Users are Content, too - and Curation is King

Page 18: Welcome to the Networked Society Gerd Leonhard MWC 2011

Source: Henry Blodget Businessinsider.com

Data is the new Oil

Page 19: Welcome to the Networked Society Gerd Leonhard MWC 2011

Privacy. Publicy.

Vibrancy.Mindfully.

Source: Seanpercival.com

Page 20: Welcome to the Networked Society Gerd Leonhard MWC 2011

It’s about now and here, not yesterday and ‘there’

Source: Alan Moore

Page 21: Welcome to the Networked Society Gerd Leonhard MWC 2011

Source: Tumblr.com/dashperiod

Plenty of aberrations in the ‘global village’...

Page 22: Welcome to the Networked Society Gerd Leonhard MWC 2011

Welcome to the Networked Society

Page 23: Welcome to the Networked Society Gerd Leonhard MWC 2011

MediaFuturist.com @gleonhard