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My 2nd presentation from Emergence 2009, a really interesting and engaging e-Tourism event in Limassol / Cyprus, on Mobility Trends. More at http://tinyurl.com/dltn6g
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Gerd Leonhard Media Futurist
Trends in MobilityGerd Leonhard www.mediafuturist.com Twitter.com/gleonhard [email protected] Facebook: gleonhard
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist
Disruption
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist The web... with a better UI
Gerd Leonhard Media Futurist
How long...?
Gerd Leonhard Media Futurist
Soon... books!
Gerd Leonhard Media Futurist
Time to jump in!
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist
Trends that will impact your business
Gerd Leonhard Media Futurist Think: Location!
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist Sound-bites from 3GSM in Barcelona“We believe all phones will be smartphones,” Mike Lazaridis (RIM)
Kai Öistämö (Nokia) “What was referred to as a mobile phone a few years ago, has become a mobile computer today...The future
of mobile handsets will bring more processing power, memory, graphics, connectivity options, higher definition screens. Mobile
devices will manage connections of 100 megabits per second and upwards, seamless roaming, contextual information to be based on location as well as how the user feels, sensor applications, and any
other radio connectivity the user may have activated.
“Mobile phones won’t be the only devices that consumers and businesses use with the wireless network in the future – just look at
the netbooks and e-readers that are already available,” Glenn Lurie, Head of a new “emerging devices” division at AT&T.
Gerd Leonhard Media Futurist
Think... again
Gerd Leonhard Media Futurist And again...
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist
Remember?
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist The power of ‘getting it right’
Gerd Leonhard Media Futurist Micro-Conversations
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist Social Search + Mobile
Gerd Leonhard Media Futurist A very useful trend
Gerd Leonhard Media Futurist Mobile Software Apps - The Future of Travel Marketing?
Gerd Leonhard Media Futurist Mobile Advertising
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist
The Future of Advertising
•“Great products that have marketing embedded in them” (J. Hicks, CPB)
•Ads as Content (and vice versa)
•Branded Content (Content as Ads)
•Engagement Advertising
•Social Networks, Social Search ‘Contvertising’
Gerd Leonhard Media Futurist
Think 2.0Think Mobile
Think InteractiveThink EngagementThink Conversation
Summary
Gerd Leonhard Media Futurist
Thanks for watching
Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard [email protected] Facebook: gleonhard
