Embed Size (px)
DESCRIPTION
Each year, BBR Creative hosts "Dine & Discover" where they invite speakers to present on industry-specific tips and tricks. In 2013, I was asked to present an SEO 101 course, if you will. It was so successful that, for the first time since its inception, they hosted a second Dine & Discover that year in a different market.
Citation preview
UNDERSTANDING SEOand how it can grow your business
presented by rodney hess
ABOUT ME
ABOUT ME
Who am I?
SEO 101
SEO 101
What is SEO?
The process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results.
SEO 101
What is SEO?
Organic Search Results:
SEO 101
MYTH #1: SEO is Dead
SEO 101
MYTH #1: SEO is Dead
MYTH #2: SEO is Spam
SEO 101
SEO 101
What is SEO?
SEO 101
MYTH #3: Google is the Best Source for Best Practices
SEO 101
What is SEO?
SEO 101
Why You Need SEO
- Over 100 billion global searches conducted each month
*http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
SEO 101
Why You Need SEO
*http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
SEO 101
Why You Need SEO
And they decrease with each subsequent position!*http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
SEO 101
MYTH #4: Top Rank is Best Rank
SEO 101
MYTH #4: Top Rank is Best Rank
SEO 101
MYTH #5: Rankings = ROI
SEO 101
MYTH #5: Rankings = ROI
Optimizing Your Site for Conversions
SEO 101
How Search Engines Determine Rank
SEO 101
How Search Engines Determine Rank
SEO 101
How Search Engines Determine Rank
AdWords Keyword Tool
SEO 101
How Search Engines Determine Rank
AdWords Keyword Tool
SEO 101
How Search Engines Determine Rank
Autocomplete
SEO 101
How Search Engines Determine Rank
Related Keywords
SEO 101
How Search Engines Determine Rank
SEO 101
How Search Engines Determine Rank
Optimizing Content: Meta Data
SEO 101
How Search Engines Determine Rank
Optimizing Content: Onsite Content
SEO 101
MYTH #6: Good Content Guarantees Good Rank
SEO 101
How Search Engines Determine Rank
LINKS
SEO 101
How Search Engines Determine Rank
Internal Links
SEO 101
How Search Engines Determine Rank
Backlinks (Incoming Links)
SEO 101
MYTH #7: More Links Means More Results
SEO 101
How Search Engines Determine Rank
Backlinks (Incoming Links)
SEO 101
MYTH #8: SEO and SMM are Separate
SEO 101
How Search Engines Determine Rank
Social Signals
SEO 101
MYTH #9: Anyone Can Do It
SEO 101
MYTH #9: Anyone Can Do It
“Just give it to the IT Guy.”
SEO 101
MYTH #10: One Size Fits All
SEO 101
MYTH #10: One Size Fits All
Tracking ROI
Tracking ROI
Pizza Delicious Bought An Ad On FacebookHow’d It Do?
Tracking ROI
Pizza Delicious Bought An Ad On FacebookHow’d It Do?
Tracking ROI
Pizza Delicious Bought An Ad On FacebookHow’d It Do?
“After a long night of asking every single customer where he found out about Pizza Delicious, not one said it was through Facebook.”
Tracking ROI
How do you gauge success?
Tracking ROI
How do you gauge success?
1. Baseline Report
Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
3. Contact Forms with Tracking Metrics
Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
3. Contact Forms with Tracking Metrics
4. Call Tracking Numbers with Call Switching
Any questions?
Thank You.
