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Understanding SEO April 10 th , 2014 Boston Picture User Group @dan_shure

Understanding SEO For Photographers

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Slides for a presentation to Boston Picture User Group, held in Worcester, MA on April 10, 2014.

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Page 1: Understanding SEO For Photographers

Understanding SEO

April 10th, 2014 Boston Picture User Group

@dan_shure  

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Evolving SEO - Worcester

www.evolvingseo.com

@dan_shure  

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Twitter: @dan_shure

http://www.twitter.com/dan_shure

@dan_shure  

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Instagram - danshure

@dan_shure  

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Options To Get Traffic?  

@dan_shure  

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You Could Advertise  

@dan_shure  

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You Could Pay Per Click  

@dan_shure  

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You Could Use Social Media  

@dan_shure  

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SEO  

@dan_shure  

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SEO – The User Is Hunting  

@dan_shure  

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Search Is Still Growing  

@dan_shure  Slide  source:  h2p://www.slideshare.net/randfish/the-­‐power-­‐of-­‐inbound-­‐marke>ng    

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Once You Earn Visibility, You’re Not Paying Per Click  

@dan_shure  

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If They Stop Paying, They Don’t Show Up  

@dan_shure  

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As Long As They Continue Earning Visibility, They Show UP  

@dan_shure  

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User Intent + Volume + Sustainable =

High Value Channel  

@dan_shure  

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Goals Of SEO  

@dan_shure  

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Rankings (As A “Leading Indicator”)  

@dan_shure  

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Traffic  

@dan_shure  

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Business (Money)  

@dan_shure  

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Reputation Management  

@dan_shure  

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Reputation Management  

@dan_shure  

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Reputation Management  

@dan_shure  

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Pie Ingredient?  

@dan_shure  

h2ps://twi2er.com/dan_shure/status/293929126694375424  (Note:  this  looks  to  have  since  been  resolved)  

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SEO Myths  

@dan_shure  

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Myth One: Keyword Stuff  

@dan_shure  

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Myth Two: You Need LOTS Of Pages  

@dan_shure  

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Myth Three: SEO Is A Verb  

@dan_shure  

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Myth Three: SEO Is A Verb  

@dan_shure  

• You  don’t  “SEO”  a  website,  just  like  you  don’t  “famous”  someone.  You  become  “search  engine  opAmized”.  

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Myth Three: SEO Is A Verb  

@dan_shure  

• You  don’t  “SEO”  a  website,  just  like  you  don’t  “famous”  someone.  You  become  “search  engine  opAmized”.  

• SEO  is  an  ongoing  process.  

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Myth Four: You Can Guarantee Rankings  

@dan_shure  

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How Do Sites Rank?  

@dan_shure  

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@dan_shure  

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@dan_shure  

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@dan_shure  

http://searchengineland.com/seotable

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Website  

@dan_shure  

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WordPress – Use Yoast SEO  

@dan_shure  

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Noindex Subpages  

@dan_shure  

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Set Up Title Templates  

@dan_shure  

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Noindex Tags  

@dan_shure  

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Set Up Social Media Tagging  

@dan_shure  

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Set Up Social Media Tagging  

@dan_shure  

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Set Up Social Media Tagging  

@dan_shure  

(This  is  also  your  Google  Maps  or  “Places”  page  if  you  have  one)  

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“Authorship” & Google Plus  

@dan_shure  

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My G+ Page Is Connected To My Content  

@dan_shure  

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Add “Contributor To” Links To G+  

@dan_shure  

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Add G+ Link To WordPress Profile  

@dan_shure  

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Test With This Tool  

@dan_shure  

h2p://www.google.com/webmasters/tools/richsnippets    

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Optimizing Photos  

@dan_shure  

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1. Use a concise but descriptive file name  

@dan_shure  

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1. Use a concise but descriptive file name  

@dan_shure  

Bad - /0015.jpg

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1. Use a concise but descriptive file name  

@dan_shure  

Good - /professional-wedding-photo-015.jpg

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1. Use a concise but descriptive file name  

@dan_shure  

Plan file names before you upload them

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2. Use an “alt” attribute  

@dan_shure  

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2. Use an “alt” attribute  

@dan_shure  

(This is what appears if the image is broken)

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2. Use an “alt” attribute  

@dan_shure  

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3. WordPress - Don’t link to “attachment pages”  

@dan_shure  

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3. WordPress - Don’t link to “attachment pages”  

@dan_shure  

Attachment pages create a unique page for every image.

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3. WordPress - Don’t link to “attachment pages”  

@dan_shure  

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4. Keep the file size in check  

@dan_shure  

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4. Keep the file size in check  

@dan_shure  

www.webpagetest.org    

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4. Keep the file size in check  

@dan_shure  

www.webpagetest.org    

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4. Keep the file size in check  

@dan_shure  

Ideal - Load time: under 1 second – Size: under 100kb

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“Local SEO”  

@dan_shure  

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Local Search Ecosystem  

@dan_shure  

h2ps://www.google.com/business/placesforbusiness/    

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Google Places Page  

@dan_shure  

h2ps://www.google.com/business/placesforbusiness/    

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Google Places Page  

@dan_shure  

h2ps://www.google.com/business/placesforbusiness/    

1. Claim  2. Update  3. Eliminate  Duplicates  4. Get  Reviews  

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Date Aggregators  

@dan_shure  

• h2p://www.infogroup.com/  • h2p://www.expressupdate.com/search    • h2p://www.databyacxiom.com/presence-­‐management.html    • h2p://www.neustarlocaleze.biz/directory/index.aspx    • h2p://www.factual.com/  

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Date Aggregators  

@dan_shure  

Or  save  tons  of  aggrava>on  with  Moz  Local  -­‐  h2ps://moz.com/local/      

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Yelp  

@dan_shure  

h2ps://biz.yelp.com/    

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Yelp  

@dan_shure  

h2ps://biz.yelp.com/    

• Complete  profile  • Reviews  from  ac>ve  community  members  

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Yelp - Reviews  

@dan_shure  

h2ps://biz.yelp.com/    

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Yelp – Reviews – “Encourage” Don’t Solicit  

@dan_shure  

h2ps://biz.yelp.com/    

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7 Content Challenges  

@dan_shure  

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@dan_shure  

1. I Don’t Know What To Talk About

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2. I Keep Talking About The Same Thing

@dan_shure  

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3. I Don’t Have Time/Resources

@dan_shure  

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4. Overly SEO’d

@dan_shure  

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5. Doesn’t Connect With People

@dan_shure  

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6. No Obvious Purpose Or Goals

@dan_shure  

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7. Using Wrong Metrics Of “Success”

@dan_shure  

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Sales Funnel “Long Funnel” Approach

@dan_shure  

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“Long Funnel” Approach (aka “Inbound”)

@dan_shure  

h2p://moz.com/blog/inbound-­‐marke>ng-­‐is-­‐taking-­‐off    

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Types Of Content

@dan_shure  

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Teach & Share

@dan_shure  

Watch  The  Classic  Video  By  Jason  Fried  hJp://youtu.be/Ks2saa38Id4    

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Tell A Story

@dan_shure  

hJp://www.smartpassiveincome.com/about/    

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Tell A Story

@dan_shure  

hJp://www.evolvingseo.com/2013/05/19/moving-­‐to-­‐worcester-­‐ma/    

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Curate

@dan_shure  

Gather  all  links  and  resources  from  an  event,  share  with  aJendees  and  your  network.  

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Curate

@dan_shure  

Internet  MarkeAng  Conference  List  hJp://keyphraseology.com/internet-­‐markeAng-­‐seo-­‐conferences/    

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Where To Get Topic Inspiration

@dan_shure  

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Q&A Sites - Quora

@dan_shure  

hJp://www.quora.com/Photography    

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LinkedIn Groups

@dan_shure  

Again,  interacAng  here  is  good  too  –  but  we’re  also  looking  for  topic  ideas.  

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Google Search Suggest

@dan_shure  

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Google Search Suggest On Crack

@dan_shure  

www.ubersuggest.org    

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Google Search Suggest On Crack

@dan_shure  

www.ubersuggest.org    

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Resource Content

@dan_shure  

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Resource Content

@dan_shure  

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Resource Content

@dan_shure  

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We Have A Problem Though

@dan_shure  

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Focus On Customer

@dan_shure  

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Focus On Customer

@dan_shure  

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To Review

@dan_shure  

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To Review

@dan_shure  

1. Why  2. Goals  3. Myths  4. Ranking  5. Website  /  WordPress  6. Image  Op>miza>on  7. Local  SEO  8. Content  

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Last Thing – Backlinks via Image Attribution

@dan_shure  

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Aka: CATCH PEOPLE STEALING YOUR WORK

@dan_shure  

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Reverse Image Search - Google

@dan_shure  

Go  to  h2p://images.google.com  drag  and  drop  your  photos  in  the  box.  

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Reverse Image Search - Google

@dan_shure  

If  you  see  sites  here  using  your  images  without  “a2ribu>on”…    

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Get Mad?!

@dan_shure  

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Reverse Image Search - Google

@dan_shure  

Ask  them  for  “credit”  –  aka  a  BACKLINK  

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Everyone Is Happy.

@dan_shure  

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@dan_shure  

Q&A