Vroom Digital - How SEO & Adwords Can Help Grow Your Small Business

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    15-Jul-2015

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<p>PowerPoint Presentation</p> <p>@vroomdigitalWho are VROOM</p> <p>@vroomdigitalWhat youll learn today .hopefully!</p> <p>@vroomdigitalSEOAdWordsMIX3</p> <p>@vroomdigitalSEOAdWordsV</p> <p>@vroomdigital</p> <p>@vroomdigitalAdwordsSEO&amp;</p> <p>610</p> <p>@vroomdigital</p> <p>710</p> <p>@vroomdigital</p> <p>8Its NOT throw paint at the wall and see what sticksTargetedMeasuredROI Focused</p> <p>@vroomdigital</p> <p>9</p> <p>@vroomdigitalBudgetDictatesStrategy10</p> <p>@vroomdigitalGotta know what youre holding</p> <p>@vroomdigitalLipstick on a pig</p> <p>Your Online ROIisTrackable</p> <p>@vroomdigital13Your Online RO</p> <p>@vroomdigital</p> <p>14</p> <p>@vroomdigital</p> <p>Your Online RO</p> <p>@vroomdigital</p> <p>16</p> <p>@vroomdigitalAnalytic Data is GOLD</p> <p>@vroomdigitalHow SEOworks</p> <p>@vroomdigitalLOCAL SEO</p> <p>Local Results Come in a Variety of Quantities from 1 Pack to 7 Pack3 Pack Of Results6 Pack Of ResultsThese Listing Are Very Achievable</p> <p>@vroomdigitalOn pageThe foundation of SEO</p> <p>@vroomdigitalOn pageOver 60 On Page Ranking FactorsTop On Page Factors: Domain &amp; Authority URL Structure Sitemap &amp; Site Accessibility Information Architecture Title Tags Meta Description Content H1</p> <p>Get These Right From The Start</p> <p>@vroomdigitalBallybunionGolf ClubOnsite SEO Audit &amp; Implementation</p> <p>Simple Things Done Right1. Conduct Audit2. Make SEO Changes3. Track The Results</p> <p>@vroomdigital</p> <p>Different industries havedifferent timeframes for results</p> <p>@vroomdigitalWhat Is A Link?Before We talk about Off Page SEO </p> <p>@vroomdigitalA LinkCan Come In Different FormsExternal Websitewww.externalwebsite.ieThis is sample text to demonstrate a linkhttp://www.yourwebsite.ieYour Websitewww.yourwebsite.ie</p> <p>Sample Content That the external website are linking toLinks Are Vital For Your SEO Campaign To Succeed</p> <p>@vroomdigitalOFF PAGE SEO Links Citations Blogging Social SharesA Citation in SEO terms is:</p> <p>A direct reference to your business address on a 3rd party website usually a business directory</p> <p>@vroomdigitalCuckoo Events</p> <p>Ranks Well For Non Branded Keywords</p> <p>Event Management Company</p> <p>Cuckoo Events Rank Well due to:</p> <p> Good On Page SEO Strong Brand Great Blog Quality Links</p> <p>@vroomdigitalLink Idea GiveawayPlaces To Get Good Quality Irish LinksLocal DirectoriesQuality Guest Post WebsitesRelevant AssociationsBusiness Partnerships</p> <p>Download Detailed PDF Here:http://vroomseo.ie/blog/sbs-links/</p> <p>#SmartDublin</p> <p>@vroomdigitalQuestion Time:Have you beenhit by a penalty?</p> <p>@vroomdigital</p> <p>ManualAlgorithmicTypes of Penalty</p> <p>@vroomdigitalGoogle // PENGUIN UPDATE// Links</p> <p> Low Quality Links Irrelevant Links Large Quantity Paid Links Link Farms</p> <p>The easier it is to get a link generally the less value it holds</p> <p>@vroomdigitalGoogle // PANDA UPDATE // Content</p> <p> Thin Content Keyword Stuffing Hidden Content Poor Quality Content Duplicate Content</p> <p>@vroomdigitalPrecious Petals:Manual Action</p> <p>Identified The ProblemDisavowed Bad LinksSubmitted a reconsideration request in May 14Manual Action Was Removed in June 2014 </p> <p>@vroomdigitalPrecious PetalsResults After Penalty Was Removed</p> <p>@vroomdigitalPrecious PetalsOrganicRevenue Doubled</p> <p>@vroomdigitalDo rankingsDrive sales? </p> <p>@vroomdigitalIts About Ranking For Relevant Keywords</p> <p>@vroomdigital</p> <p>Mobile Update:Rankings are now affected from this week on mobile devices</p> <p>@vroomdigitalAs an SME what can you action from today?SOCIAL MEDIA</p> <p>Set Up Your ProfileGrow Your FollowingEngage with your audience Participate in groups/chats &amp; #sRemember the 10:4:1 rule10 = General Posts4 = Blog Posts1 = Sales Post</p> <p>@vroomdigitalAs an SME what can you action from today?BLOGGING</p> <p>Start a blog with a purposeFind your target audienceWrite Content specific to them and your audience will grow.Integrate with Social Media</p> <p>@vroomdigitalFOCUSON ONEMETRICBloggingTrafficSocialMediaEngagement</p> <p>@vroomdigitalSEO Needs to be doneREGULARLY</p> <p>@vroomdigitalSEO is a long term project &amp; investment but the rewards can be huge. </p> <p>@vroomdigitalDont put it on the long finger &amp; START TODAY!</p> <p>@vroomdigital</p> <p>@vroomdigital</p> <p>Are Bids the only thing that influence where my Ad Ranks on AdWords?....Nope</p> <p>@vroomdigitalAs an SME what can you action from today?1. Set up Adwords @ https://adwords.google.com2. Sign in with Google Account email address or your Gmail username.3. Select country, time zone, and /$ that you'd like to use for your account. 4. Look for a verification email5. Engage with Google Account ManagerGoogle Partners receive click vouchers for new clients.</p> <p>@vroomdigitalImportance Of Good Account Structure</p> <p>@vroomdigital</p> <p>Keep it Simple at the start to avoid.</p> <p>@vroomdigital</p> <p>AdWords PlaybookYour AdWords Playbook to refer to</p> <p>@vroomdigitalAs an SME what can you action from today?AdWords Playbook</p> <p>1. Have a clear goal2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase &amp; Broad match. 6. Always Be Testing. 7. Implement conversion tracking. 8. Use Remarketing. </p> <p>@vroomdigitalAs an SME what can you action from today?AdWords</p> <p>1. Have a clear goal. 2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase &amp; Broad match. 6. Always Be Testing7. Implement conversion tracking. 8. Use Remarketing. </p> <p>@vroomdigital</p> <p>Have I Got Your Attention now..</p> <p>@vroomdigitalAs an SME what can you action from today?AdWords Playbook</p> <p>1. Have a clear goal2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase &amp; Broad match6. Always Be Testing.7. Implement conversion tracking. 8. Use Remarketing. </p> <p>@vroomdigital</p> <p>@vroomdigitalAs an SME what can you action from today?AdWords</p> <p>1. Have a clear goal2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase &amp; Broad match. 6. Always Be Testing7. Implement conversion tracking. 8. Use Remarketing. </p> <p>@vroomdigital</p> <p>How Remarketing works</p> <p>@vroomdigitalRemarketing</p> <p>@vroomdigital4 Advantages of AdWords over SEO</p> <p>@vroomdigital1. Instant Traffic &amp; Results </p> <p>@vroomdigital</p> <p>@vroomdigital2. Location </p> <p>@vroomdigital</p> <p>@vroomdigital3. Search term visibilityYou get more reach from Adwords</p> <p>@vroomdigital4.Control where YOU want your traffic to go to </p> <p>@vroomdigitalIts eto measure yourreturn on investment (ROI).</p> <p>@vroomdigitalSEOAdWordsA mix of both can yield ROI</p> <p>@vroomdigitalYour Website GreatTrafficAdwords/SEOThatsGood DigitalIf yourbusiness wants leadsdigital candeliver. </p> <p>@vroomdigital</p> <p>@vroomdigital</p> <p>@vroomdigital</p> <p>You get more reach from AdwordsYou get more reach from AdwordsEvery business has to start somewhere</p> <p>@vroomdigital www.vroomdigital.ie </p>