Vroom Digital - How SEO & Adwords Can Help Grow Your Small Business

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@vroomdigitalWho are VROOM

@vroomdigitalWhat youll learn today .hopefully!

@vroomdigitalSEOAdWordsMIX3

@vroomdigitalSEOAdWordsV

@vroomdigital

@vroomdigitalAdwordsSEO&

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8Its NOT throw paint at the wall and see what sticksTargetedMeasuredROI Focused

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@vroomdigitalBudgetDictatesStrategy10

@vroomdigitalGotta know what youre holding

@vroomdigitalLipstick on a pig

Your Online ROIisTrackable

@vroomdigital13Your Online RO

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Your Online RO

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@vroomdigitalAnalytic Data is GOLD

@vroomdigitalHow SEOworks

@vroomdigitalLOCAL SEO

Local Results Come in a Variety of Quantities from 1 Pack to 7 Pack3 Pack Of Results6 Pack Of ResultsThese Listing Are Very Achievable

@vroomdigitalOn pageThe foundation of SEO

@vroomdigitalOn pageOver 60 On Page Ranking FactorsTop On Page Factors: Domain & Authority URL Structure Sitemap & Site Accessibility Information Architecture Title Tags Meta Description Content H1

Get These Right From The Start

@vroomdigitalBallybunionGolf ClubOnsite SEO Audit & Implementation

Simple Things Done Right1. Conduct Audit2. Make SEO Changes3. Track The Results

@vroomdigital

Different industries havedifferent timeframes for results

@vroomdigitalWhat Is A Link?Before We talk about Off Page SEO

@vroomdigitalA LinkCan Come In Different FormsExternal Websitewww.externalwebsite.ieThis is sample text to demonstrate a linkhttp://www.yourwebsite.ieYour Websitewww.yourwebsite.ie

Sample Content That the external website are linking toLinks Are Vital For Your SEO Campaign To Succeed

@vroomdigitalOFF PAGE SEO Links Citations Blogging Social SharesA Citation in SEO terms is:

A direct reference to your business address on a 3rd party website usually a business directory

@vroomdigitalCuckoo Events

Ranks Well For Non Branded Keywords

Event Management Company

Cuckoo Events Rank Well due to:

Good On Page SEO Strong Brand Great Blog Quality Links

@vroomdigitalLink Idea GiveawayPlaces To Get Good Quality Irish LinksLocal DirectoriesQuality Guest Post WebsitesRelevant AssociationsBusiness Partnerships

Download Detailed PDF Here:http://vroomseo.ie/blog/sbs-links/

#SmartDublin

@vroomdigitalQuestion Time:Have you beenhit by a penalty?

@vroomdigital

ManualAlgorithmicTypes of Penalty

@vroomdigitalGoogle // PENGUIN UPDATE// Links

Low Quality Links Irrelevant Links Large Quantity Paid Links Link Farms

The easier it is to get a link generally the less value it holds

@vroomdigitalGoogle // PANDA UPDATE // Content

Thin Content Keyword Stuffing Hidden Content Poor Quality Content Duplicate Content

@vroomdigitalPrecious Petals:Manual Action

Identified The ProblemDisavowed Bad LinksSubmitted a reconsideration request in May 14Manual Action Was Removed in June 2014

@vroomdigitalPrecious PetalsResults After Penalty Was Removed

@vroomdigitalPrecious PetalsOrganicRevenue Doubled

@vroomdigitalDo rankingsDrive sales?

@vroomdigitalIts About Ranking For Relevant Keywords

@vroomdigital

Mobile Update:Rankings are now affected from this week on mobile devices

@vroomdigitalAs an SME what can you action from today?SOCIAL MEDIA

Set Up Your ProfileGrow Your FollowingEngage with your audience Participate in groups/chats & #sRemember the 10:4:1 rule10 = General Posts4 = Blog Posts1 = Sales Post

@vroomdigitalAs an SME what can you action from today?BLOGGING

Start a blog with a purposeFind your target audienceWrite Content specific to them and your audience will grow.Integrate with Social Media

@vroomdigitalFOCUSON ONEMETRICBloggingTrafficSocialMediaEngagement

@vroomdigitalSEO Needs to be doneREGULARLY

@vroomdigitalSEO is a long term project & investment but the rewards can be huge.

@vroomdigitalDont put it on the long finger & START TODAY!

@vroomdigital

@vroomdigital

Are Bids the only thing that influence where my Ad Ranks on AdWords?....Nope

@vroomdigitalAs an SME what can you action from today?1. Set up Adwords @ https://adwords.google.com2. Sign in with Google Account email address or your Gmail username.3. Select country, time zone, and /$ that you'd like to use for your account. 4. Look for a verification email5. Engage with Google Account ManagerGoogle Partners receive click vouchers for new clients.

@vroomdigitalImportance Of Good Account Structure

@vroomdigital

Keep it Simple at the start to avoid.

@vroomdigital

AdWords PlaybookYour AdWords Playbook to refer to

@vroomdigitalAs an SME what can you action from today?AdWords Playbook

1. Have a clear goal2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase & Broad match. 6. Always Be Testing. 7. Implement conversion tracking. 8. Use Remarketing.

@vroomdigitalAs an SME what can you action from today?AdWords

1. Have a clear goal. 2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase & Broad match. 6. Always Be Testing7. Implement conversion tracking. 8. Use Remarketing.

@vroomdigital

Have I Got Your Attention now..

@vroomdigitalAs an SME what can you action from today?AdWords Playbook

1. Have a clear goal2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase & Broad match6. Always Be Testing.7. Implement conversion tracking. 8. Use Remarketing.

@vroomdigital

@vroomdigitalAs an SME what can you action from today?AdWords

1. Have a clear goal2. Keep your target customer in mind. 3. Don't mislead customers. 4. Use negative keywords. 5. Exact, Phrase & Broad match. 6. Always Be Testing7. Implement conversion tracking. 8. Use Remarketing.

@vroomdigital

How Remarketing works

@vroomdigitalRemarketing

@vroomdigital4 Advantages of AdWords over SEO

@vroomdigital1. Instant Traffic & Results

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@vroomdigital2. Location

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@vroomdigital3. Search term visibilityYou get more reach from Adwords

@vroomdigital4.Control where YOU want your traffic to go to

@vroomdigitalIts eto measure yourreturn on investment (ROI).

@vroomdigitalSEOAdWordsA mix of both can yield ROI

@vroomdigitalYour Website GreatTrafficAdwords/SEOThatsGood DigitalIf yourbusiness wants leadsdigital candeliver.

@vroomdigital

@vroomdigital

@vroomdigital

You get more reach from AdwordsYou get more reach from AdwordsEvery business has to start somewhere

@vroomdigital www.vroomdigital.ie