Embed Size (px)
Citation preview
Grow Reviews, Reputation, Rankings & SEO with the GeoJuice App
10/06/16
Your Speakers
Jeff WhiteMarketing Success ManagerSurefire Social
Jeff BakerResidential Division Manager (Sales & Service)Hinkle Roofing
Surefire Social: The First LOCAL Marketing Automation System
NEVER WORRY ABOUT WASTING MONEY ON DIGITAL MARKETING AGAIN
● Drive Down Lead Cost ● Get More Conversions ● Measurable Metrics
3Proprietary + Confidential 2016
Hinkle Roofing’s Story
Challenge:
➔ How do we evolve to become more digital?
◆ Automation: Rolodex to Database
◆ Partner: How best to take advantage of the Internet?
Hinkle Roofing + Surefire Social
Education & Putting it Into Practice
➔ SEO
➔ Search Advertising
➔ Social Media
➔ Website Management
Hinkle Roofing + Surefire Social
How Can I Easily Increase My Search Engine Visibility?
➔ GeoJuice
◆ Picture of project
◆ Description of project
◆ Google picks it up
Are You Juicing?
Increase Online Reviews & Search Engine Rankings
with GeoJuice
GeoJuice can help you if...
It’s So Simple!➔ Can you send a text?
➔ Can you take a picture?
➔ Do you want to promote the good work you do?
➔ Do you want to create links from Google to your website?
➔ To your Facebook & Twitter sites?
GeoJuice can help you because...
What Can I Do Now to Help Improve Lead Flow?
➔ Differentiator
➔ Collaboration: Business + Surefire + Helpful Tools
➔ I “Get Google”
Why is GeoJuice important to you?
Google-Centric / Mobile-Centric World
➔ 65% of searches are on Google
➔ 2 trillion searches / year
➔ 50% of searches are on a mobile device
➔ 33% of mobile searches are location-based queries
➔ Local searches on mobile growing 50% faster
➔ Google penalizes websites that are NOT mobile-friendly
Website vs. Digital Footprint
➔ Website
➔ Social Sites
➔ Business Info Accuracy (i.e. Directory Listings)
➔ Activity Associated with each Element of Your Footprint
Why is GeoJuice important to you?
GeoJuice
➔ Mobile App
➔ Desktop as well
➔ Hyper-local, content that Google LOVES
➔ More updates, more index, more ranking, increased web visibility
➔ Recency, Frequency, Proximity
How it looks (Mobile)
How it looks (Mobile)
➔ Show off your work
➔ I’m in your neighborhood
➔ Create hyper-local, “tasty” content for Google to crawl
How it looks (Mobile)
How it looks (Posted to Site)
➔ Map
➔ Check-in
➔ Geo-tagged
➔ = new page
➔ Recency, Frequency, Proximity
➔ Map
➔ Check-in
➔ Geo-tagged
➔ = new page
➔ Recency, Frequency, Proximity
How it looks (Posted to Site)
➔ Map
➔ Check-in
➔ Geo-tagged
➔ = new page
➔ Recency, Frequency, Proximity
How it looks (Posted to Site)
Post to Facebook
➔ Automatically post to FaceBook
➔ REMEMBER…Mobile-Centric!
➔ Show off your work
➔ In your neighborhood
➔ Cultivating my digital footprint
GeoJuicer Profile: Hinkle Roofing
➔ Had 7 people actively using Geojuice
➔ Created over 230 check-ins
➔ 7 people | 30/mo | 1/day
➔ Sent 5 review requests with 2 responses (40% response rate)
➔ Recency, Frequency, Proximity
In the past 30 days, Hinkle Roofing...
GeoJuicer Profile: Hinkle Roofing
When a lead comes in…GeoJuice check-ins
➔ #1 = During inspection➔ #2 = Second touch➔ #3-5 = During project➔ #6-10 = Post project inspection
Send customer review request?
How Hinkle Roofing Uses Geojuice
GeoJuicer Profile: Hinkle Roofing
➔ Strong Google Visibility
➔ Broad & long-tail keywords
➔ Overall organic up YoY
➔ Results
Hinkle Roofing
Google-Centric
What Does Google Want?➔ Provide quality search results for its customers
➔ You help Google do just that when…
• Geo-tagged content
• Mobile-Friendly
• People review you
• Cultivating my digital footprint
What Does Google Want?
Google-Centric
GeoJuice + Reviews
Reviews
So happy they left a review...
...on Google!
How can I do this at scale?
Reviews highlight links to site
GeoJuice + Reviews
For a copy of this presentation email: [email protected]
31
Are you interested in getting a local visibility check-up?
Call (703) 788-6730
or
Email [email protected]
Proprietary + Confidential 2016
Take That Next Step to Success
Getting the most from GeoJuice
Scalable
“GeoJuice Grows with Hinkle”
➔ As crew grows, GeoJuice volume grows
➔ Create valuable content at scale
➔ GeoJuice simplifies “being digital” for Hinkle
Getting the most from GeoJuice
"What Problem Did I Solve?"
➔ 10-25 words
➔ Include brand (“GAF“, “Renewal By Andersen“, etc.)
➔ Describe job ("replace roof" or “roof replacement ")
➔ Avoid abbreviations or industry slang
Getting the most from GeoJuice
➔ Completed new GAF Hunter Green Timberline shingle replacement for customer with leaking roof after bad winter storm
➔ Just finished repairing this historic home’s beautiful slate roof after years of poor maintenance. Wood rot from 20 years of neglect has now been replaced and this slate should last for another 100 years!
➔ High winds and storm damage tore off some shingles on this home; we replaced the roof with GAF Timberline Ultra HD roofing shingles to prevent water infiltration.
➔ Old windows in this home were raising the heating bill of this homeowner, so we replaced them with new Universal Windows for a new look and energy efficiency!
Getting the most from GeoJuice
For a copy of this presentation email: [email protected]
36
Are you interested in getting a local visibility check-up?
Call (703) 788-6730
or
Email [email protected]
Proprietary + Confidential 2016
Take That Next Step to Success
Surefire Social: The First LOCAL Marketing Automation System
NEVER WORRY ABOUT WASTING MONEY ON DIGITAL MARKETING AGAIN
● Drive Down Lead Cost ● Get More Conversions ● Measurable Metrics
37Proprietary + Confidential 2016
/SurefireSocial @surefiresocial Surefiresocial.com
