1.Twitter: @pgillinTwitter for B2BPaul Gillin, AuthorThe New InfluencersSecrets of Social Media MarketingSocial Marketing to the Business CustomerAttack of the Customers

2. Twitter is aAmicroblogdiffersfromatraditionalbloginthatitscontentistypicallymuchsmaller,inbothactualsizeandaggregatefilesizemicrobloggerspostabouttopicsrangingfromthesimple,suchaswhatImdoingrightnow,tothethematic,suchassportscars.--WikipediaItisthesimplestformofblog. Butinsimplicitythereisoftengreatpower. 3. A Few Microblogging ServicesAnd,ofcourse 4. Twitter: @pgillinLike Fishing a StreamIts a constant flowof information thatyields continualdiscovery 5. Whats the big deal about 140? Heres what 140 characters looks like: Four score and seven years ago our fathers broughtforth on this continent, a new nation, conceived inLiberty, and dedicated to the proposi Or Tweetshrunk to: 4 score & 7 years ago R fthrs brought forth on thscontinent, a new nation, conceived in Liberty, &dedicated 2 the prop that all men R crea 6. The Appeal of Ambient IntimacyFacebook users didnt think they wantedconstant, up-to-the-minute updates onwhat other people are doing. Yet whenthey experienced this sort of omnipresentknowledge, they found it intriguing andaddictive.Each individual bit of social information is insignificant on its own, even supremelymundane. But taken together, over time,the little snippets coalesce into asurprisingly sophisticated portrait of yourfriends and family members lives, likethousands of dots making a pointillistpainting.--Clive Thompson, The New York Times, 9/8/09 7. Twitter: @pgillin Branding Hiring Traffic building Professional networking Publicity News Prospecting Feedback Peer relations Competitive tracking Search engine optimization Mobile visibilityUses For Twitter in BusinessSource: Sirona Consulting 8. Twitter: @pgillinTwitter Profile PageTweet 9. Finding People to Follow With Search Determine the target audience Identify the influencers Know the keywords and trendsCMO & big data >> 10. Twitter: @pgillinStep TwoChoose a Reader-Twitter.com just doesnt cut it foractive users-Hootsuite and Tweetdeck arepopular choices-Choose a mobile client-Readers support filtering, lists,profiles, follow/unfollow,multimedia, cross-posting to othersocial networks, tweetshrink, URLshorteningFollow people-Start with a small list and grow-Follow your friends, then findpeople through search.Twitter.com, -Listorious is a good source of topicalTwitter lists the people others followListen For a WhileHootsuiteTweetieTwitterific(iPhone)Pandora(Android)Tweetdeck 11. Twitter: @pgillinMonitor ConversationsBacktweetsMonitterTrendsmap 12. Twitter: @pgillinTwitter Lists 13. Twitter: @pgillinIts Your Turn to TalkSay Something Interesting Cite good articles on the Web Comment on others tweets Talk about others, not yourselfThe Golden Ratio is 9:1 For every one tweet promoting yourself, send ninepromoting others Be courteous, even if you disagree Take time to look up user IDs of others you quote@ShellyKramer: Its AnExciting Time to Be ACreative Type |http://bit.ly/c1FzxoRomania seeks to tax fattyfast food http://is.gd/8JS5aNew Mashable app is massiveimprovement from previousincantation and soo glad theydumped that graphic or whateverit was16 unusual facts about thehuman bodyhttp://u.nu/3fpw5Do not have your username"admin" when using awordpress blog #wcmia4 Reasons Why Nobody ReadsYour Blog http://ow.ly/19kDd#BloggingTips by @binterestFacebook Problems Today:Photo Uploads Broken andOther Issueshttp://bit.ly/cuRs2n 14. Twitter: @pgillinConsider Your Persona Helpful? Funny? Offbeat? Sympathetic? Snarky? Unpredictable? 15. Twitter: @pgillinOffbeat and OriginalPaul Armstrong has built a following ofmore than 26,000 people for his Twitterpersona @themediaisdying. His Twitterfame helped him land a job as head ofsocial media at one of Europes largestpublic sector consultancies.A team of 16 publishing professionalscollaborates on the satirical tweet stream@fakeapstylebook. Theyve amassed morethan 300,000 followers and have a best-selling book.Justin Halpern began recording his fathersoff-color and often hilarious homespunwisdom on @Sh*tMyDadSays. Six monthsand 140 tweets later, he had 2.3 millionfollowers and a TV show. 16. Twitter: @pgillinCheck out this interestingarticle! http://bit.ly/bvnPDVRT @copyblogger RevisedAP style guidehttp://bit.ly/bvnPDVNew entry on my blog:http://bit.ly/bvnPDV@JasonFalls do you like@Backupify? Ive heard ofit but never from someoneI trust who uses it.We just launched a newproduct!http://bit.ly/bvnPDVIts snowing in Austin andraining in New York.Somethings wrong!Info tweetRetweetHelp tweetPostman tweetSmiley tweetYoutweetSix Types ofTweetsSource: Sirona Consulting 17. Twitter: @pgillin Another gem! RT @casieg: My#adtechsf presentation -> SocialMedia: Integrating Paid, Owned,Earned http://slidesha.re/XDKpYP Really listening RT @TheGoToMom:The art of living is setting realisticexpectations that you can actuallyachieve http://buff.ly/123iCQQ Heres 1. RT @KathaPollitt: I wroteabout Gosnell when the story firstbroke http://tinyurl.com/cvpog5u Sothere, USA Today. journalism! RT @AntDeRosa: Rep.Steve Cohen to hold news conferenceto discuss tweet to Cyndi Lauperhttp://wapo.st/ZRiYoI 18. Twitter: @pgillinDontTwitter is public and searchable.People are listening! Flame or use abusive language Repeat personal or confidentialinformation Talk about your gambling, drinking orother after-hours exploits Complain about clients or colleagues Repeatedly send the same tweet 19. URL Shorteners There are ManyClaims worldsshortest URLsCreate customURLs likebit.ly/IBWebinarStatistics aboutURLs you shareEmbeds ads intweetshttp://maps.google.com/maps?q=one+speen+street,+framingham,+ma&ie=UTF8&hq=&hnear=1+Speen+St,+Framingham,+Middlesex,+Massachusetts+01701&gl=us&ei=-hOES45dh-GUB4G1_I4C&ved=0CAcQ8gEwAA&z=16http://3.ly/lyxFrom This:To This:Look For: Bookmarklets/browser integration Analytics Geotargeting Custom URLs Compatibility with your reader 20. Twitter: @pgillinTips from the Experts Use LinkedIn contacts or business cards to lookup and follow people in your field Alternate between something relevant to yourbusiness and something irrelevant. Commentson the tax season can alternate with notesabout passion fruits coming into season. Add Follow Me on Twitter to your emails,website, and other communications Focus on one or two of your followers a day.Spotlight something about them in a tweet.Theyll notice.Excerpted from 137 Twitter Tips: How Small Businesses Get The MostFrom Twitter by Small Business Trends (@smallbiztrends) 21. Twitter: @pgillinUse Hash Tags To Find people with similarinterests Create conversations around abrand or event Create structured onlineevents Monitor topics of interest Discover new sources andinformationTip: Hashtags.org is a goodsource of the most popularhash tags on Twitter 22. Twitter: @pgillinBuildingFollowers: TheQuality/QuantityTradeoff 23. Twitter: @pgillinBuilding Your Follower Base Follow people you admire Comment upon and retweet theirmessages Include their Twitter name If they follow you, thank them Ask for advice, input Its occasionally OK to ask for a RT They know theyre important; dontabuse the relationshipChecking out "Facebook andHealth Ads" on @WEGOHealth: http://ning.it/93dQ6zTweeps: Im in front of a collegejournalism class. What shldthese students know abt socialmedia.RT @tshuttleworth: This is thegolden age of engagement forbook publishers. - AriannaHuffington #toccon 24. Twitter: @pgillinBuilding Your Follower Base#brandchat (Weds. @ 10)#smallbizchat (Weds. @ 7)#solorpr (Weds. @ noon)#journchat (Mon. @ 7)#blogchat (Sun. @ 8)A great list of scheduledTwitter chats is athttp://bit.ly/TwitChatSchedMany bookmarking and URL shortening toolscan tweet for you Attend events and tweetproceedings Add your Twitter ID to allcommunications Participate in Twitter chats Use sharing tools to quicklytweet interesting content Respond to questions Ask questions Surprise and delight 25. Personal relationships with recruiters improveapplicant quality Image of Sodexo as progressive company appealsto young workers Recruitment costs substantially reducedPrincipal ValueSodexoRecruitersThe human touch is essential. Peopleknow theres somebody behind themessage and the photo.-Kerry Noone, Manager, Marketing CommunicationsQuoteSpending time connectingwith candidates on SodexoCareers Facebook page thisAM -http://www.facebook.com/SodexoCareers Most of the companys 60 recruiters user Twitterand other social media to meet hiring demand. Focus is on building relationships and enthusiasmamong prospective employees Traffic to careers site up 182% in last two years,job applications up 25%. Recruitment ad costsdown $300K 26. Twitter and Facebook are a primary customersupport source for this e-mail marketingcompany. Twitter used to deliver a constant stream ofuseful advice and facts about small businesses. Constant Contact sees itself as a businessadvisor, not just a service provider.ConstantContact9%66%7%5%13%Constant Contact Twitter ContentPromotionalHelpful/InformationalResponsiveRetweetsOther (humor, quotes,jobs) 27. Launched Facebook account in 2007 and lateradded Delicious, Digg, StumbleUpon, Twitterand a corporate blog About 80% of the tweeting content is about themarketplace and the economy, with the other20% related to CME Group Tactics include profiles of partners, traders andother financial professionals who are active inthe Twitter streamCME Group[Our Twitter feed] is about our audienceand what they want. They know that if itscoming from us, its a credible source.Allan SchoenbergExecutive Director of Corporate CommunicationsQuote 28. Twitter: @pgillin#bpbloggingPaul Gillin508-656-0734pgillin@profitecture.comTwitter: @pgillinThank You!