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“Your Profile is Showing” Leveraging the Power of Linkedin for B2B Marketing

LinkedIn for B2B

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Page 1: LinkedIn for B2B

“Your Profile is Showing”Leveraging the Power of Linkedin for B2B Marketing

Page 2: LinkedIn for B2B

Why Linkedin is GREAT for B2BABOUT

147 MILLION

LINKEDIN MEMBERS

WORLDWIDE

The standard LinkedIn is male (57.9%) and aged between 25 and 54 years (67.7%); compared to the previous year, the percentage of teenagers (18-24) has grown more than other age groups

Source: Amodiovalerio Verde, Linkedin, DEMOGRAPHICS & STATISTICS - JAN 2012

Page 3: LinkedIn for B2B

Why Linkedin is GREAT for B2B

Source: Amodiovalerio Verde, Linkedin, DEMOGRAPHICS & STATISTICS - JAN 2012

Page 4: LinkedIn for B2B

Power? They Haz It

39% of Linkedin members are either a Manager, Director, Owner, Chief Officer or Vice President

Source: Amodiovalerio Verde, Linkedin, DEMOGRAPHICS & STATISTICS - JAN 2012

Page 5: LinkedIn for B2B

Linkedin is a Unique Platform

Unlike Facebook or Twitter, there is no way to mask who you are on Linkedin.

Users must engage on behalf of themselves.

Page 6: LinkedIn for B2B

Company Profiles

Page 7: LinkedIn for B2B

Groups

Page 8: LinkedIn for B2B

Linkedin Answers

Page 9: LinkedIn for B2B

HOW TO ENGAGE ON LINKEDIN

“Your Profile Is Showing”

Page 10: LinkedIn for B2B

#1: Share First, Product Second

• Conversation on LinkedIn is dominated by professionals seeking to help each other out.

• Because of this, an environment of overt selling is usually discouraged.

• Instead, you should try to provide as much non-product-specific value upfront.

• Once you have gained acceptance, you are able to potentially suggest your product as the right solution, if the opportunity presents itself.

Page 11: LinkedIn for B2B

#2: Be Transparent

• Always introduce yourself into a discussion with a statement of transparency such as…

• This helps to set the stage that you are not overtly engaging JUST to push a product.

“Hi I’m {X}, I work in product communications for {Y} company – I think I can help share some of my insights.”

Page 12: LinkedIn for B2B

#3: Stay On Topic

• Though it might be tempting to shoehorn in a link to a white paper or other piece of intellectual capital, the best way to market in LinkedIn Groups is to wait for the right moment and only suggest materials that are on-topic.

• Suggesting off-topic resources or trying to steer the conversation in a direction that others don’t want may result in you being banned from certain groups.

O.C.D.(obsessive closing disorder)

Page 13: LinkedIn for B2B

#4: Don’t Spam

• Be respectful of the conversation, only engage in discussions where you know you are on-topic and only share links or promotional messages when you know – without a doubt – that you are adding additional on-topic value.

• Marketing in LinkedIn groups is much more a courtship than it is a peppering of your promotional messages or links wherever you can.

Page 14: LinkedIn for B2B

To Recap: How to Engage on Linkedin

1. Share First, Product Second

2. Be Transparent

3. Stay On Topic

4. Don’t Spam

Page 15: LinkedIn for B2B

Thank You

http://brandwarepr.com

If you have any questions, please feel free to contact us anytime:

Jared DegnanSocial & Digital Media [email protected] Ext 303