The power of information in the age of digitization edited 20 feb 2016

EFESO © 2015

THE POWER OF INFORMATION IN THE AGE OF DIGITIZATIONDR. HESHAM O. DINANA

2EFESO © 2015EFESO Instructions for templates

AGENDA

1. The VUCA World2. From Information Scarcity to Infobesity3. The Information Ladder4. Anticipation-Driven Strategies for the Future5.The Info-based Competitive Advantage6. Information Quality


THE VUCA WORLD


V U C A


Volatility, Uncertainty, Complexity & Ambiguity

Your Business Needs Leaders who are prepared for EVERY NOW & WHEN




FROM INFORMATION SCARCITY TO INFOBESITY






“Maslow’s Hierarchy of Needs” with a twist- A new reality!


“Maslow’s Hierarchy of Needs” with a twist- A new reality!


NEW REALITY


THE INFORMATION LADDER


The Information Ladder

InsightInsight

DataData

InformationInformation

KnowledgeKnowledge

Understanding Relations

Understanding Patterns

Understanding Principles

Understanding

Context Independence


Creating Value from Information


ANTICIPATION DRIVEN STRATEGIES FOR THE FUTURE


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23


FAITH POPCORN… 17 LIFESTYLE TRENDS

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AGENDA

CHANGING LIFESTAGES

CONNECTIVITY

CONVENIENCE

ETHICS

EXPERIENCE & ENJOYMENT

HEALTH & WELLNESS

INDIVIDUALITY

TRUST

VALUE

Understand consumer trends in order to develop competitive advantages

Canadean’s Consumer Trend framework

Appendix

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Canadean has identified nine mega-trends that drive consumers and these can be broken down into 20 sub-trends

Aspiration

Beauty

Better Value

Busy Lives

Changing Age Structures

Changing Lifestages

Connection

Experience Seeking

Fun & Enjoyment

Individualism

IndulgenceMedia

Technology

Trust

Urbanization &Migration

New Gender Behaviors

Personal Space & Time

Quality Seeking

Health

Ethics

MEGA-TRENDS:

CHANGING LIFESTAGES

CONNECTIVITY

CONVENIENCE

ETHICS

EXPERIENCE & ENJOYMENT

HEALTH & WELLNESS

INDIVIDUALITY

TRUST

VALUE



Digital Research and Resources

Available online tools and data banks?

The Hofstede Center Population Pyramid of the world


BUSINESS TRENDS


Digital Research and Resources

Available online tools and data banks?

Trade Map website Central Intelligence Agency


WORLD HAPPINESS


THE INFORMATION BASED COMPETITIVE ADVANTAGE



KILL the COMPANY (by Lisa Bodell)

ZOMBIES INC.

THINKERS INC.


A framework for developing a Competitive Advantage

Customer Experience Management

7

Market Understanding

Build product/service delivery capacity

Act on growth opportunities

Product-Market opportunity assessment & selection

Capabilities readiness assessment

Develop sales strategy and product/service offering

1

2

4

3

5

6

Asse

ssm

ent

Dev

elop

men

t

Actio

n


Developing a Competitive Advantage: Market Understanding

Market understanding

Customer InsightCompetition Analysis

• Market size / Market Forecast• Demographics in the market• Volume of importations vs.

Domestic production• Intellectual property and

advertising laws in the market

• Competition and availability of substitute products/ services • Brand Preferences

• Purchase Dynamics• Segmentation• Demand factors unique to

buyers

• Industry restrictions and regulations • Legal systems in place and

enforcement of contracts • Cultural business practices,

including languages • Political stability of the market and

the region

Business environment

Product Intelligence• Price and quality requirements

of potential buyers• Licenses , certifications

• Proximity to the market (travel expenses, time differences)

• Modes of transport and shipping costs to the market

• Free trade agreements, duties and taxes

Duties and Transportation


INFORMATION QUALITY


GIGO…. Not all information is useful !


Information quality is key to forming a useful insight



Cost of POOR QUALITY

Manage and improve quality to expose the hiddenrepercussions of poor quality.

Customer experience management is key: Encourage customer input Collect and value customer

feedback Implement process

improvement where possible

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