The Business of Being Social

The Social BusinessJennifer Yorke@jenniferyorke#smlondon

HootSuite:Empowering the Social Business

COLLABORATION SECURITY ANALYTICS ENGAGEMENT

Social is more than Marketing

James

Social should be a resource

We are all Social

“We want to use social media to tap into conversations that our advocates are having so we can find out how we can best improve our serviceoffers for them”

“A social business is a connect business. They are connected to their employees and competitors and can quickly adapt to their ecosystem”

Jeremiah Owyang

Company-wide engagement is the cornerstone of a Social Business

Marketing

Sales

Customer Service & Dev

Human Resources

Get social into the boardroom

Focus on one, the rest will Follow

Strategy/GoalsSocial PolicyWorkflows

Compliance

FoundationsSecurity

Social AnalyticsAccess: Web/Mobile

MARKETING

SUPPORTSALES

HR

C-SUITE

R&DIT

C-SUITE

SUPPORT

HR

R&DIT

MARKETING

SALESS

ALE

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CU

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Compliance

FoundationsSecurity


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FoundationsSecurity


THOUGHT LEADERSHIP

EXECUTIVE PROFILES

C-SUITE

CRM

WEBANALYTICS

SUPPORT

HR

R&DIT

MARKETING

SALES

TECH LEADERSHIP

INFLUENCER COMMUNITY

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“Businesses move from liking to leading when they look beyond social media and see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organisations succeed.”

Thank You!Jennifer [email protected]@hootsuite.com