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Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions.
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D O I N G S O C I A L V S . B E I N G S O C I A L A Q U I C K C H AT W I T H J E R E M Y E P S T E I N , V P
M A R K E T I N G , S P R I N K L R
W e a r es o c i a l b e i n g s .
W e a c t i n s o c i a l ways w i t h e a c h o t h e r .
w e j u s t a r e s o c i a l .
J e r e m y E p s t e i n i s V P o f M a r k e t i n g
at s p r i n k l r
s p r i n k l r m a n a g e s t h e s o c i a l c u s t o m e re x p e r i e n c e a c r o s s va r i o u s f u n c t i o n a la r e a s o f t h e e n t e r p r i s e
F o r a m a r g i n a l c o s t o f z e r o ,c o n s u m e r s c a n c o m m u n i c at e w i t h m u lt i t u d e s ,
a n y w h e r e , a n y t i m e…b a s i c a l ly f o r f r e e .
T h at c h a n g e s t h e n at u r e o f w h o c o n t r o l s t h e m e s s a g e .
T h e o p p o r t u n i t y i sc l e a r…u s e t h ei n f o r m at i o n y o u g at h e ra b o u t p e o p l e t ob e t t e r s e rv e t h e m .
“d o i n g s o c i a l” f l i e si n t h e fa c e o f h o w h u m a n sb e h av e w i t h e a c h o t h e r .W e j u s t a r e s o c i a l .
People expect companies to BE socialwith them. To have a relationship with them.Not to have things acted upon them
or forced upon them.
D u n c a n a l n e y i s t h e c e o
at F i r e b e l lywww.fi r eb elly m a r k et i n g.c o m
d u n ca n@fi r eb elly m a r k et i n g.c o m 3 1 7 - 5 5 7 - 4 4 6 0
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