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Presentation on B2B and Social Business. Social Collective, London 30th Sept. 2010.
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“On the Internet, nobody knows you’re a dog.”
Old rules?
New Models
Commercial realities still apply
Mass Audiences
Audience Segmentation
Market Fragmentation
“I had my own blog for a while, but I decided to go back to just
pointless, incessant barking.”
Focus on “Building”,
not “Creating”
Suppliers
Suppliers
Customers
Customers
http://www.flickr.com/photos/kurafire
Close the business conversation loop
So you’re saying our sales people have to use this
stuff too?
...as well as marketing, PR,
customer services and HR?
What about Finance & Admin.
R&D and manufacturing?
No offense future man, but is
everyone in your time retarded?
Sorry to burst your bubble
dudes, but you asked. Yes, that’s
the future.
Who do your customers trust?
GPS SAYS LEFT,TWEEPS SAY RIGHT!WHICH ROUTE SHOULDWE TAKE NOW?
http://www.bakelitecache.com
Establish relevant resources & channels
http://chrisforgie.com
Create a 3-d business “personality”
“Technology can only ever serve as a bridge,
never as a destination.”
Lord Puttnam, IAB Engage, 2005
Thank youhttp://slidesha.re/B2B_Being_Social
Andrew Gerrard
30th September 2010
@andrewgerrard
