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BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
Soundbites and StoriesCommunicating Your Message Effectively Among Today’s Distracted and Digital Media
1
The Media Coverage Problem
We All Want Coverage But …
How to We Leave Tasty Soundbites?
Photo via Flickr user weather-systems
2
How to Tell Your Story
Photo via Flickr user klynslis
Be Available
Do Your Homework
Photo via Flickr user levinardo
MORE ISN’T ALWAYS
BETTER SOMETIMES IT’S JUST
MORE
THREE IS ALL YOU NEED
‣ Key Benefits
‣ Emotions Evoked
‣ Beginning > Middle > End
{
HOW TO USE YOUR 3?
{– larry smith, founder of six-word memoir® project
LIMITATIONS force us to be more CREATIVE.”“
Share with Your Team
Photo via Flickr user bengrey
Check for Red Flags
Photo via Flickr user freddieboy
Photo via Flickr user infomatique
Be Yourself
Repetition
Photo via Flickr user garyknight
Know Your Plugs
Photo via Flickr user freddieboy
Ask Your Own Questions
Photo via Flickr user dbrekke
3
Next Steps
To Recap
‣ Be Available
‣ Do Your Homework — 3 Things
‣ Be Yourself
‣ Don’t Forget Your Own Questions
‣ BONUS …
Conversation Framework‣ Education — Academic, athletic, and artistic opportunities
‣ Recreation — From the speedway to concerts in the park …
‣ Location — "The Middle of Everywhere"
Stand Out with Contrast
Photo via Flickr user dbrekke
4
Panel Discussion
nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
Questions?!blog: branddrivendigital.com podcast: worktalkshow.comtwitter: @nickwestergaard