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The audience doesn't care about the platform.

They care about the content!

– Kevin Spacey, Actor

10 OF THE BEST MOBILE SOUNDBITES FROM #1

– Tiffany Shlain, Filmmaker & Founder, Webby Awards.

“THIS FEELS LIKE THE YEAR WHEN ALL SCREENS CONVERGE.”

10 OF THE BEST MOBILE SOUNDBITES FROM #2

10 OF THE BEST MOBILE SOUNDBITES FROM #3

MARISSA MAYER, PRESIDENT & CEO, YAHOO!

“AVERAGE SMARTPHONE USERS TOUCH THEIR PHONES

150 TIMES A DAY.”

Mobile is for acquisition. Apps are for retention.Brett Keller, CMO, Priceline

10 OF THE BEST MOBILE SOUNDBITES FROM #4

CAR”“THE NEXT

WILL BE THE MOBILE DEVICE

–TOM PEYTON, AVP MARKETING, HONDA

10 OF THE BEST MOBILE SOUNDBITES FROM #5

THERE IS A MYTH IN MOBILE THAT IT LACKS

MOBILE IS THE MOST MEASURABLE CHANNEL– JAMES CONNELLY, CEO, FETCH

REALLYBUTMEASURABILITY

10 OF THE BEST MOBILE SOUNDBITES FROM #6

DATA

CREATIVE

IS THE ORCHESTRA

IS THE MUSIC

Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather

10 OF THE BEST MOBILE SOUNDBITES FROM #7

“Programmatic not only lets you reach consumers, but it lets you create a lot of data.”

10 OF THE BEST MOBILE SOUNDBITES FROM #8

–Adam Chandler, VP of Global Programmatic Revenue & Market Development, Millennial Media

MORE TIME ON MOBILE

10 OF THE BEST MOBILE SOUNDBITES FROM #9

– MEGAN CLARKEN, EVP GLOBAL PRODUCT LEADERSHIP, NIELSEN

THAN DESKTOP

PEOPLE ARE SPENDING

43%

10 OF THE BEST MOBILE SOUNDBITES FROM #10

– Yannick Bolloré, Global Chairman & CEO, Havas

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