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© C
DM
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CONFIDENTIAL—For internal discussion only. 1
Advertising Week 2014
Sept 29th – Oct 3rd #AWXI
© C
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CONFIDENTIAL—For internal discussion only. 2
By the numbers #Awxi buzz Programmatic buying Native Advertising
Emotion vs Data Social & Storytelling
#AWXI
agenda
© C
DM
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CONFIDENTIAL—For internal discussion only.
#awxi by the numbers
Attendees PANELS VENUES YEARS SPEAKERS
CONGRESS CONCERTS TWEETS HEALTHCARE
95,000+ 277 16 11 960
1 4 363 Million 1
#AWXI
© C
DM
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CONFIDENTIAL—For internal discussion only.
#awxi buzz
4 #AWXI #AWXI
Programmatic buying
Native Advertising
© C
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CONFIDENTIAL—For internal discussion only. 5
Wtf is programmatic advertising?
#AWXI
© C
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CONFIDENTIAL—For internal discussion only. 6
Native advertising
#AWXI
© C
DM
iCon
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CONFIDENTIAL—For internal discussion only.
Challenge: Promote G-Series line of drinks to an
oversaturated Millennial audience
Solution: Pandora worked with Gatorade to create 2
workout stations for each line – warm up, work out, cool
down – for each sports drink series
Results: 485,000+ station adds, 519,000+ hours listening
to stations with associated G-Series ads, ~96% o mobile
devices
7
Native advertising
trust integrity strategy Fresh content
#AWXI
© C
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CONFIDENTIAL—For internal discussion only. 8 #AWXI
© C
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LL
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CONFIDENTIAL—For internal discussion only. 9
© C
DM
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LL
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CONFIDENTIAL—For internal discussion only. 10
Don’t confuse promotion with persuasion. Data stimulate insights.
Tell a story. Be fearless.
Focus on the brand, not the bold. Be prepared for everything.
If it’s not working, don’t be afraid to walk away.
© C
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CONFIDENTIAL—For internal discussion only. 11
Healthcare & wearables
#AWXI
© C
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CONFIDENTIAL—For internal discussion only. 12
Heathcare is finally cool.
© C
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CONFIDENTIAL—For internal discussion only. 13
Wearables: The revolution in healthcare
Data x (Intelligence + context) +
Program x (INFORM + INSTRUCT) =
data people will pay attention to and use
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CONFIDENTIAL—For internal discussion only. 14
s o c i a l
storytelling
&
#AWXI
© C
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CONFIDENTIAL—For internal discussion only. 15 #AWXI
© C
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CONFIDENTIAL—For internal discussion only. 16
© C
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CONFIDENTIAL—For internal discussion only. 17
Be consistent. Take a great pic.
Don’t be afraid to SHOCK(sometimes). Tell a story.
Build up your own “brand” and stay true to it.
© C
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CONFIDENTIAL—For internal discussion only.
Does this intsa strategy check out? I created a
profile for my dog to find out…
@SPENCER SANDWICHES 18
© C
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CONFIDENTIAL—For internal discussion only.
500 FOLLOWERS
IN 3 WEEKS
@SPENCER SANDWICHES
19
© C
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CONFIDENTIAL—For internal discussion only. 20
THANK YOU