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Digital Marketing for International Brands
www.duffy.agency Digital MarDigital Marketing ting foror International Brands ternational Brands
Soundbites from studies on video use for online retail
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©2015 Digital Marketing for International Brands
There is so much data on the results produced by video content that it can be overwhelming.
Duffy Agency has combed over hundreds of articles to assemble a few fun facts and figures.
This is not intended as a meta-analysis, but rather, a filtering of results that may save you a little time on Google.
Take these remarks with a grain of salt. All are anecdotal, they span over a decade, and are often published by companies who are less than objective.
Read full article in Duffy Agency’s Insight section here: http://bit.ly/1zoMEgc
Introduction
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Digital MarDigital Marketing ting foror International Brands ternational Brands
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Quotes from studies
©2015 Digital Marketing for International Brands
• “Shoppers who viewed video were 174% more likely to purchase than viewers who did not.Retail Touchpoints 2012
• “Online shoppers who viewed video were 160% more likely to buy than shoppers who did not view video.”Invodo, 2015
• Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.Comscore, 2010
• “Visitors who view product videos are 85% more likely to buy than visitors who do not.”Internet Retailer, 2010
• “Video gives us the opportunity to wow our customers and this in turn delivers results. We have tested and proven that when someone watches our video reviews they’re 120.5% more likely to buy, spend 157.2% longer on the site and spend 9.1% more per order. So my focus this quarter is increase customers watching video. Simple. - Matt Lawson, Head of Conversion at ao.com” Smartinsights 2013
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Video viewers buy more
©2015 Digital Marketing for International Brands
• “Retailers that have video on a majority of their product pages also reported higher conversion rates — close to 9%— than those with video on fewer than half of their product pages. Conversion rates were 79% higher than those of retailers with video on 0-25% of their product pages and 31% higher than those with video on 25-50 %of product pages.”Marketing Land, 2015
• “Retailers who had video on most of their product pages had a 68% higher average order value than retailers with only a few videos.”Liveclicker, 2015
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Video volume matters
©2015 Digital Marketing for International Brands
• “57% of consumers say that product videos make them more confident in a purchase and less likely to return an item”MediaPost, 2014
• “71% of consumers say that video is the best way to bring product features to life.” Multichannel Merchant, 2013
• “90% of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.” Comscore, 2010
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Videos improve e-shopper experience
©2015 Digital Marketing for International Brands
• “Adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site.” Liveclicker, 2015
• “Pages with video are 53% more likely to rank on the first page of Google search results.”Forrester, 2009
• “Search results with video have a 41% higher click-through rate than plain text.”aimClear, 2011
• “62% of Google universal searches include video.”Marketing Land, 2013
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Videos help with SEO
©2015 Digital Marketing for International Brands
• “Since Zappos started producing product information videos in 2008, we have seen an increase in conversion, decrease in returns, increased organic traffic through SEO, and an enhanced social presence. Laurie Williams, Senior Manager of Website Operations at Zappos” SmartInsight, 2013
• “Video view rates were 75% higher on product detail pages than across websites as a whole” Invodo, 2015
• “Shoppers who watched 10 or more videos spend 119% more than shoppers who watched just one video” LiveClicker, 2014
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Other benefits of videos
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Examples of retail brands utilizing videos
©2015 Digital Marketing for International Brands
Urban Decay: Product video
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About Duffy Agency
©2015 Digital Marketing for International Brands
This document was gathered by the folks at Duffy Agency, a value-based, digital marketing agency specializing in helping international brands.
Founded in 2001, Duffy Agency is a part of TAAN Worldwide. We have offices in Malmö, Sweden, and Boston, USA, with 60 affiliated TAAN offices in major markets across six continents. Like conventional digital agencies, we create websites, apps, and online creative campaigns. But before we do that work, we provide strategic brand development, digital strategy, and planning.
We also follow through with web presence management and/or training to ensure that our work produces a business result. Why? Because for many of our clients we are paid for the results we produce, not the time we spend. This value-based approach aligns our financial interests and provides an exhilarating and effective working relationship.
Duffy Agency has worked with hundreds of international brands in over 45 different countries to help them achieve their marketing goals through a combination of sound brand strategy and online marketing skills. Our approach removes silos and gets all online activities (e.g. websites, social, content, email, advertising) pulling in the same direction. This helps our brands grow and engage their online audience faster and more cost- effectively.
There’s plenty more we could tell you, so if this sounds like it may be useful for your brand, get in touch.
About Duffy Agency
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Contact details:
EU: Grant Adams
+46 40 123 451
US: Bob McInnis
+1 631 477 2505
Digital Marketing for International Brands
www.duffy.agency
