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Ed Schipul speaks to the American Advertising Federation of Houston on what they need to know to get through (and grow) during a recession.
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Ed [email protected] www.schipul.com // www.brandtobedetermined.com
The business of Online Marketing:What you need to know NOW!
What we’ll talk about...
•Playing the recession
•Middle Management is Clueless about Social Media
•Personal Branding
http://flickr.com/photos/eschipul/2985119274
Traditional advertising is in a comaPlaying the recession
What does work now?
• Pay-Per-Click - works but volume is down- http://adwords.google.com - http://searchmarketing.yahoo.com
• Ad networks - psychographic targeting- Adbrite - www.adbrite.com- Federated Media - www.federatedmedia.net
• Facebook advertising - too good to be true- www.facebook.com/ads
Playing the recession
Social Media and Real World interaction
• Social Media Marketing- Online Public Relations- New WOMM (brand evangelists)
• Physical events - face-to-face time
Playing the recession
www.flickr.com/photos/eschipul/2561315154/www.carolinecollective.cc
Middle Management is clueless about Social Media
???????????
+
???????????(Your Millenials don’t get it)
How old are your Millenials?Millennials and Middle Management
2002 2003 2004 2006Freshman25 today
Senior29 today
Freshman24 today
Senior28 today
Freshman23 today
Senior27 today
Freshman21 today
Senior25 today
30 years + = CLUELESS21-29 years = In the know
What is the problem here?Millennials and Middle Management
$$$
???
$$$
Grow your Personal BrandsPersonal Branding
What can I do?
• Build your personal brand
• Participate in Social Networks
• Stay close to billable work
• Be humble (arrogant people suck)
Actionable steps
What can my agency do?
• Relationships - build and maintain
• Recurring revenue
• Retrain, retool and recruit
• Get rid of dead weight NOW
• Charge for creative
Actionable steps
Thanks for being here!
Ed Schipul
Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
http://www.flickr.com/photos/deneyterrio/2095590563/