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ELLEE SANTIAGO EAD OF DEVELOPER RELATIONS UYA [email protected]

My year at ouya the ups, downs, and lessons from launching a new distribution platform

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It has been just over one year since the very first OUYA units shipped. In this talk, Kellee Santiago will discuss the lessons learned in building a new game developer ecosystem from the ground up. Because of Kellee's background in game development, working on "the other side" has given her a unique perspective on seeing the challenges a console manufacturer and publisher faces, what defines success for both parties, and why the "right" path isn't always obvious. This talk will give the game development community a look into the thinking behind the decisions, the successes, and the missteps of operating a new game publishing portal on a hardware product. Intended audience & prerequisites: Developers interested in the possible opportunities presented by the new console marketplace. Session takeaways: Attendees will gain insight into the inner workings and thinking of a console manufacturer and game publisher, and insight into the possible future of the new console marketplace.

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A COUPLE OF MISSTEPS . . .

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A COUPLE OF RIGHT STEPS . . .

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SMALL, ACCESSIBLE & DYNAMIC TEAM

ABILITY FOR RAPID ITERATION

CAN MAKE OUR OWN RULES

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FREE-TO-TRYOPTIONAL

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