On-line Talks

2014, Nov, Biz

Mugur Patrascu

1

End Of 2014

The Digital Comm In Ro Started Around 2006

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3

“We need to rethink our strategy of hoping the Internet

will just go away”

1. In 2014, The Digital

Communication is dead

4

Now, Digital Communication

is plain stupid

(don’t go out and say you are

doing it)

5

Consumers don’t interact in

media silos

6

It’s back to

Communication

7

It’s back to

Integration

8

2. Communication Is

Fluid

Communication Is Pop

Culture

9

10

“U txtn 2 me?”

Brands should be newsrooms

The topic should be

everything

The column should be the

brand opinion

11

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13

Reactvertising

Real Time Marketing

Opportunity Marketing

Tabloid news is getting attention

Useful news is getting

interaction

and long term usage

14

3. Communication that delivers

UTILITY

is the winner

15

4. People should always

be the focus.

16

People are getting away

from the mainstream.

17

Today, almost all people are on

social media.

18

But Social Media is not

Fb…alone.

SM is micro communities.

19

The science of SM is managing

micro communities.

or

invent micro communities.

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24

Communicate ideas flawlessly across mediums

Communicate continuously

Deliver utility

Popular Culture Is Your Bible.

25

Invent

micro communities

that work

on brand utility

26

27

“The thing is, you have to really want to change”

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And btw… forget

about cats.