Mugur Patrascu

iLeo Breeze Mobile

5 Capital Questions About Content

And Some Personal Answers

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You know what is the problem with digital

communication today ?

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The last addition in the miracle chest of digital communication

The Content Hype

ViralSocial

StorytellingVideo

Content

Q #1

What Is Content ?

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What Is Content ?

Advertising ?Additional Service ?

CSR ?PR ?

Digital Entry Point ?Sale Tool ?

Brand Extension ?

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People Don’t Believe In Advertising Anymore

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The Content Is The New Advertising

And the new advertising works totally different

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“Content Marketing is a way of marketing your products odr services to your target audience by creating relevant and valuable content that atract and engage them and possibly encourages profitable customer actions.”

Q #2

How Is Content Working ?

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It’s back to the brand becoming a trustful resource.

Today, selling witouth a culture attached is not working.

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It seems that stupid content works better

The Paradox Of Content

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ClickbaitConversational

BrandSalesUseful

There Is A Different Type Of Content Based On Objective

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The Content Performance Works On Long Tail

Clickbait

Conversational

BrandUseful

Q #3

Who Is Making Content ?

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idea

How Content Is Generated ?

specialists seeding

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Creating content is an exercise of finding a different

perspective on common needs.

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Q #4

What Is The Life Span Of Content ?

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Fast consumingSesonal or Contextual

Evergreen

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Q #5

What Can Be Easily Improved ?

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• We expect miracles. • We don’t have a long term strategy or strategy.• We don’t link content with business.• We don’t track the results.• We try to do it by ourselves.• It’s not about creating new content but having a new perspective

on existing content or needs.• The content need to be curated. The seeding is not Facebook.

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Va super multumesc !