Logo research and ideas

Popular logos: Why are they so famous?

• Simple/basic.

• Clear.

• Not many different colours used.

• Use of character (e.g. Michelin) allows logo to be recognisable and memorable.

• Type of font used (e.g. Disney, Coca Cola).

• One image used to represent the company (e.g. Apple).

• Slogan or tag line associated with the logo (e.g. Subway, McDonald’s).

• Unique shape that stands out (e.g. Olympics/2012).

• Background in the logo (e.g. Disney).

• Shadows, highlights made to create texture to the image – making it look professional.

Film Production Logos: Universal

• Founded in New York, USApril 30, 1912 (as Universal Film Manufacturing Company)June 8, 1912 (as Universal Pictures).

• Serves a worldwide area.• Other divisions and brands; Universal

Animation Studios, Illumination Entertainment, Working Title Films.

Logo:• Image of the global suggests that the

company has an international audience.• Is recognisable through its font and

imagery.• The background is simple and the

central positioning of the logo attracts attention.

• Is animate with audio which can increase audience’s excitement before a film begins.

Film Production Logos: Paramount

• Founded May 8, 1912 (as Famous Players Studios) (99 years, 285 days)1914 (as Paramount Pictures).

• Serves a worldwide area.• Other divisions and brands; Insurge

Pictures, Nickelodeon Movies, MTV Films.• Has the oldest surviving Hollywood logo.

Logo:• Began as a charcoal rendering, originally

with 24 stars - symbolising the signed stars.

• Redesigned as a matte painting by Jan Domela in 1945 and was computer generated in 1987.

• The number of stars visible varied until 1974 when it was reduced to 22.

• In 2002 animation was added to the logo which has helped to enhance it and in 2011 the audio was changed to signify its 100 year anniversary.

Film Production Logos: Warner Bros.

• Founded 1918 (as Warner Bros. Studios)1923 (as Warner Bros. Pictures).

• Other divisions and brands; New Line Cinema, HBO Films, Castle Rock Entertainment, Turner Entertainment, Warner Bros. Animation.

Logo:• Image of the shield/crest has gone

through variations.• Today’s image shows the shield in the

sky which is easily recognisable.• The image is central so the audience

focus on the company logo rather than the background.

• Attention is drawn to the logo as it is in gold font and is brightly lit from the top left of the frame.

Film Production Logos: DreamWorks

• Founded October 12, 1994 by Steven Spielberg Jeffrey Katzenberg David Geffen.

• Other divisions; DreamWorks Animation (former) DreamWorks Live Theatrical Productions (current) DreamWorks Movie Network (current) DWKids.com (current).

Logo:• Features a young boy sitting on a crescent

moon while fishing.• Is computer generated.• Accompanying music was specially

composed by John Williams yet the animation logo has music from the score for Shrek.

• The coloured letters associate the company with films targeted at children although this isn’t always the case.

• The animation and audio gain audience interest and encourage excitement before the film is shown.

Logo ideas

Explosive Productions

KimSop (a KimSop Production)

Telescopic (a Telescopic Production)

Productions

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Productions

KimS pExplosive

Productions

TELESCOPIC