Production Company Ideas

Hamish Taylor-Law

APERTUREAperture –

Photography terminology, looks

professional

Logo incorporates the idea of photography

and is actually a diagram of what aperture means

Consistent colour scheme throughout, calm and pleasing to the eye.

Blue is quite common in production company logos (see below)

Visionary (V4)

Shutter Speed

Decision

• I think that the Shutter Speed design works the best and is not too detailed that it will lose clarity when shrunk down to a thumbnail but will also look good blown up at the start of the film

• I will now conduct audience research to decide the best text and image style for my production logo

• I will count up the votes for each one and the highest scoring text and logo will be combined to see if they fit

Shutter Speed DevelopmentI have mocked up a few sample images of the Shutter speed logo and done some audience research on them

3

14

40

2

Finalists

• Because two texts and two logos had the same number of votes, I have mocked up versions of the best combinations and will now conduct further audience research to decide on the final logo

8

7

Because Shutter Speed is a piece of film terminology it gives the production company a more serious and

professional feel and may attract an audience that know more about the way films work e.g Demographic B

Often production companies will specialise in a certain genre of film and their logo will be appropriate to that genre

The font appears scratched,

relating to the horror genre,

fingernails on a chalkboard etc.

Shutter Speed

The fact that we cant completely see what the figure is or what they are doing is quite creepy, we can see the shape of a torso and a head but we are unsure what the arms are doing. In my audience feedback some people said that they saw a tree in the image, a common icon in the horror genre.

The fact that the logo is in black and white means that it very easy to insert into any colour poster. For example if my logo was yellow, it would look very out of place in a horror poster. Also I am planning to shoot my film in black and white, so this will fit in nicely. I have decided on this for my final logo as it got the

most votes in my audience research