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Means Business
for the professional who wants to build and leverage a business network
Ed Alexander
Chief Digital Marketer
presents
February 2015
Leverage what’s free, and assess the Premium account fees
About Ed Alexander, Session Leader LinkedIn launched in May 2003. Ed joined in June. Since then, thanks partly to LinkedIn, he has been hired twice, interviewed a bunch, started and sold 3 companies, landed several key customer accounts, built a network and an audience, and is now building the brand and leading the Social Selling effort for clients of his digital marketing company, Fan Foundry. As Chief Digital Marketer at Fan Foundry, Ed and his global virtual team modernize sales and marketing operations for high growth organizations. With a number of brand, company and product launches, F/G500 growth stories, strategic and IPO events to their credit, the Fan Foundry team has the essential expertise to transform organizations into high performing, social enterprises.
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Means Business
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Company Pages
Talent Acquisition CRM
Audience Building
Analytics and ROI
Social Selling
Linked Resources
Profile Strategy
Network
Personal Brand
Session Objectives
Account Settings
What’s the big deal?
Profile Components
Getting Found
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What are your goals for this session? What information do you need?
__Privacy and security __Business prospecting __Personal brand / Reputation __Job search __Recruiting __Company marketing __Starting a Company Page __Joining Groups, Learning, Marketing __Premium Account - worth it? __Posting Updates __Social Selling __Leverage what’s free and assess the fee? __Other ________________
Session Objectives
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Portrait of a LinkedIn User
(2014 edition)
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A few LinkedIn Facts
• Launch date: May 5, 2003 • IPO date: May 19, 2011 • 332 M members (107M in US, ROW = 75% of recent growth) • 2 new users join every second • 42 million unique mobile visitors per month, up from 29 million
a year before (45% increase) • Net revenue Q3’14: $568M, up 45% from Q3 ’13 ($393M)- Why? • User goal: 3 billion registered users • Average time a user spends on LinkedIn: 17 minutes per month • 25 million LinkedIn profiles are viewed every day • One in three professionals on the planet are on LinkedIn • You can increase your LinkedIn views 11X just by having a photo
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A few LinkedIn Facts (cont’d)
• 41% of users visit LinkedIn via mobile • Average number of connections on LinkedIn: 930 • Profile views in Q3 2014: 28 billion • LinkedIn’s percentage of social sharing is only 4% • 39 million students and recent grads are on LinkedIn • Member distribution by gender: 56% male, 44% female • 30,000 long form posts published on LinkedIn each week • 41% of millionaires use LinkedIn • 13% of Millennials use LinkedIn (so, where are they?) • 13% of LinkedIn users don’t have a Facebook account • 59% of LinkedIn users don’t have a Twitter account • 26% of LinkedIn users’ session time is on the mobile app
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A: Niche social network with unique attributes • B2B – Connections, Customers, Careers • Contact management system • Social Network (User Profiles) • Apps
Amazon reading list Blog link (Wordpress, TypePad) SlideShare (acquired 2012)
• Groups - Q&A section similar to Yahoo! Answers or Quora
Largest Groups are employment related • Business journal • Search engine – AND an SEO factor
What’s the Big Deal?
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What’s the Big Deal?
+40% +87% +100% +44%
User Audience Demographics vary greatly
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2010 2003 2010 2006 2004
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What’s the Big Deal?
Reasons for your business to be on LinkedIn Personal Branding. After meetings, people look you up on LinkedIn. Your Profile can inspire them to connect.
Market Reach. Your Profile and Business page can supplement your website, build awareness, boost your presence on search engine results as well as referrals.
Sales Prospecting. Exchange invitations and use Search features to find more of the right contacts at prospect companies. Talent magnet. Post openings. Smart job seekers research you. Attract them with a strong presence.
Related chapters
Personal Brand
Social Selling
Talent Acquisition
Profile
Profile Components
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How LinkedIn Makes Money 1. Talent Solutions
Recruiters and corporations pay for branded corporate pages, PPC job ads targeted to Linkedin users who match, and Advanced Search features
2. Marketing Solutions – Advertisers pay for PPC ads 3. Paid User Subscriptions (was main revenue
channel until 2013) • LinkedIn Business for business users • LinkedIn Talent for recruiters • LinkedIn JobSeeker for job seekers • LinkedIn Sales and Sales Professional
What’s the Big Deal?
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Recruiter account $10,000
Placement range $100,000
Placement fee % 15%
Placement fee $ $15,000
Placements per year 12
Annual fee income $180,000
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How LinkedIn Makes Money
What’s the Big Deal? LinkedIn’s recent M&A history
Source: Wikipedia
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Fall 2014 stats (Millions)
If LinkedIn were a Country, its population would be #4 after China, India and Facebook
World User Stats
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What’s the Big Deal?
Source: Wikipedia 12
Account Settings Free vs. Premium Privacy and Visibility
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Stop squinting. Click to visit this LinkedIn Help page.
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Settings and Privacy Controls (find them in your Account dashboard)
Account Settings Free vs. Premium Privacy and Visibility
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especially to edit and research
Go incognito when you recruit, research competition, or edit your profile.
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Analytics and ROI - Profile, Group, Company
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Profile Analytics
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Analytics and ROI - Profile, Group, Company
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Profile Analytics
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Analytics and ROI - Profile, Group, Company
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Group Analytics
Source: LinkedIn.com
Sustaining Impressions and Engagement, supported by regular (weekly) posting. Engagement % = Clicks / (Likes + Comments + Shares)
Opt-in
Acquired
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Analytics and ROI - Profile, Group, Company
Opt-in Followers and Acquired Followers (promotional banner clicks) continued to increase.
Company Analytics
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Analytics and ROI
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Follower & Audience detail – 90 day trends
Almost all Unique Visitors visited Careers pages.
1. Status Updates: share your expertise Stay top of mind within your network by sharing interesting articles, news, or videos through Status Updates. Include your own personal comments and insights on content you share. Networks appreciate this information, and start to look to you for insights. Avoid: using Status Updates solely as a PR channel; your Groups may dis-invite you for spam. 2. LinkedIn Mobile App Helps you quickly find opportunities to nurture relationships with Connections in a meaningful way. Get relevant updates about people you know, then reach out when it matters – job change, birthday, etc. Avoid: messaging strangers on mobile. Creepy.
Audience Building
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3. Reminders Good for nurturing relationships. Keeping an active line of communication with your contacts can turn a connection into a stronger relationship. Set daily, weekly, or monthly reminders to reach out to your connections. Build a reputation for reliable follow-up. Avoid: birthday wishes to people you don’t know. Creepy. 4. LinkedIn Groups Join Groups relevant to your profession, industry, or career interests. Discuss key topics and trends with fellow experts. By sharing your knowledge and insights, you build relationships with other top contributors – and begin to become one too. Avoid: excessive linkbacks to your blog or website. Groups may block you as a spammer. Fix: comment and link to other people’s authoritative content. Be a resource.
Audience Building
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Tags
Audience Building
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5. Publish Posts Demonstrate your expertise; share professional insights through long-form posts on your LinkedIn profile. Your posts are seen by your trusted network, and other professionals on LinkedIn can also filter them in, giving you a way to build relationships with people who seek advice on your topic. Avoid: linking only to yourself. Promote others’ work, too. 6. Use the “Who’s Viewed You” features. See who’s interested. Adjust accordingly. As you engage with your network, make sure you’re reaching the right people. Check Who’s Viewed Your Profile daily to see the roles, industries, and locations of members viewing you. Use this information to tune the types of content you’re posting based on whom you are targeting. Send thanks/invites via InMail, especially to 1st level Connections.
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Getting Found p. 32
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Audience Building
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First degree Connections Connections to recruiters
Target Companies Followed Inbound Requests to Connect (Why? did they view your Profile?)
First degree Connections in Target Companies
Profile Searches
Local professional groups joined Profile Views from Group members
Updates per week First level connections at target companies
Opportunity Seeker KPIs
CRM
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LinkedIn and Email, integrated Import your Contact database from MS Outlook Linkedin and CRM, integrated Use Sales Navigator to link directly to your CRM (Salesforce.com)
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LinkedIn is not CRM - or is it? Free Lead Management features: 1. Organizing for follow-up Solution: Contacts (tags, etc.) 2. Reminding people why you’re Connected Solution: reach-out reminders For subscription based Lead Management features: see Sales Navigator
Setup Basic info, administrators Add marketing copy and images Add products and services Proofread and review Operation Plan regular updates based on resources – daily, weekly Maintain it daily – engage Followers and visitors
Company Pages
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Prep • Review existing profiles – copy those you admire • Research competitors – to differentiate and avoid rookie mistakes • Set goals – keywords, traffic growth, etc. • Collect imagery, graphics, an “about us” blurb
Company Pages
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DO: Start discussions among your Followers Ask questions; share short quizzes, publish the results; celebrate wins Light up your Careers Page Build brand recognition; reduce cost of talent acquisition DON'T: Be a self serving bullhorn It's OK to share news and exclusive content, just balance it with audience engagement, partner content, etc. Posting tips: Always include RELEVANT images Compelling, eye catching, rich media Large companies: use Showcase pages for each entity
Be a Power User LinkedIn favors 100% complete profiles, so when LinkedIn adds fields & options ... “up” yours. Reasons for Getting Found Social selling Brand Exposure Attract clients, partners and referrals Recruit talent
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Getting Found
How LinkedIn Helps you Get Found SEO matters - LinkedIn results appear at the top of Google search results. Google ranks you based on (1) Title, (2) Summary and (3) Skills How LinkedIn's Algorithm Works Keywords in your Name, Headline, Company Name, Job Title and Skills rank higher in search results
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Connections “ABC” - Always Be Connecting. Avoid: lazy default settings. Personalize it! The more Connections you have, the more likely you are to appear in searches by members of your extended network. Connect mainly to people you know. Avoid: LIONs, scammers, spammers (oh, my!) Keyword searches on LinkedIn will bring up the most relevant results among your Connections first.
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Getting Found
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Connections (continued) Invitations: personalize them! Don’t rely on LinkedIn’s default text. It implies you couldn’t be bothered to write a personalized message or even think of a reason why you should be connected. Give them a good reason, especially if they may not recall you. “People you may know” - the mobile app glitch LinkedIn sends off that invitation without giving you the opportunity to customize the message. LinkedIn needs to fix this. Meanwhile, avoid this feature when sending requests. “Friend” option – use it ONLY for legitimate friends It’s a major pet peeve for many professionals on LinkedIn and they won’t want to connect with you.
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Getting Found Getting Found
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Oops
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Getting Found
How much is enough?
Getting Found
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If you spend more than 2 hours per week on LinkedIn, you are likely getting greater benefit from your membership. Good for you! That’s how you build visibility and influence. This is not a contest.
Connect mainly to people you know.
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Getting Found
Profile Views Analytics (see also Analytics)
Getting Found
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Don’t Get Flagged Don’t abuse LinkedIn’s algorithm by:
Falling victim to “link farming” – examples: eLink.club , Allison U.S. Loan (see LI profile) Misrepresenting your name or work history Sending inappropriate messages
Temper your comments:
publicly via InMail in Groups online, period.
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Getting Found
Ask yourself: Would you put this comment on a resume?
Once LinkedIn flags your profile, you will have a much harder time finding and connecting with people.
Getting Found
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Linked Resources - for lead generation
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Slideshare 1. Lead capture form 2. Include links in slides 3. Visual CTA graphics (arrow, button) 4. Description of slide deck (SEO, too!) Company page posts, blog posts Same 4 tactics discussed above
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5. Bonus idea: branded button
ABC = Always be Converting
Network
1. Build a base Your first core group of connections is people you see on a regular basis and who serve as the foundation to your professional network. Connect with colleagues, clients, friends, and family. These are your brand advocates who can promote your business to their Connections. Promote them too! If you know their work, offer to write a Recommendation. 2. Build a network Recent grad? Invite classmates, faculty and staff. Anyone of them could help you take business to the next level. Make it a habit to offer to reciprocate. Beyond graduation, seek out people from your alma mater. Visit the Students & Alumni section of your University’s LinkedIn page, sort by the years you attended, and find other fellow classmates.
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Network
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3. Find new like minded people Find new contacts in LinkedIn Groups. Groups are a great place to expand your knowledge around a given topic, find like-minded professionals, and build new business relationships. Join Groups that match your professional interests. Observe and converse to find others with whom you may wish to Connect. 4. Build a daily routine Make connecting part of your routine. Anyone you come in contact with at events, conferences and meetings could become a valuable contact in your network someday. Enhance the relationship by connecting and engaging on LinkedIn.
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Personal Brand
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“Personal Brand? Awkward! “ • “I'm not in marketing or sales.” • “I'm not the brash, bold type. “ • “I'm not a shameless self-promoter.” Right, right and right. But, like it or not, you have a Personal Brand. It's also called a Reputation. It's what people think when they think of you. Use the LinkedIn platform to build a positive reputation for your personal brand. Big business pays big bucks to manage theirs.
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What is your personal brand? Here are a few thought starters. 1. What are you good at? What do you care about? 2. Where do those two answers intersect so you can make a difference? This takes time, experimenting, and sacrifice. It’s also a lifelong work in progress. What matters to you? What are you trying to accomplish? Why do you do it? Say it. Make sure it rings true. Ask for feedback. If it resonates, others will say it about you too. Be specific. Saying "I'm good at a lot of things“ doesn’t work. It’s verbal oatmeal. Ditch the Pitch. Rephrase your elevator pitch as a question, then answer it in terms of how you solve the problem.
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Personal Brand
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Personal Brand
Credit: Graham Robertson, Beloved Brands
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Personal Brand
What audiences
want
What you are good at
What your peer group does best
Credit: Graham Robertson, Beloved Brands
Social Media’s Role In a word: powerful! Use it to shape your brand. Promote your expertise to your target audience. Write Posts and Group comments that reveal your interests and expertise. Don’t make it all about you, though. Discuss customer, industry and other relevant stories that reflect your brand values.
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past
present
future
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Personal Brand
Branded social icons
Power Tips
Research! Use cases: People and Companies • Competitor departments & staffing • Background checks • Advanced people finder • Dispute resolution • Business prospects
The benefit: SPEED If it takes ~6 contact incidents to turn a prospect into a buyer, LinkedIn helps you get the first few touches done in quickly in a professional manner
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Prospecting? Don’t ignore LinkedIn. Use it to find relevant mutual interests and topics. If you cold call a prospect without first researching them on LinkedIn, Google, Bloomberg (OTC) etc., you could instantly lose credibility. If you don’t research prospects, what will they think about the diligence and quality of your work?
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Network
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5. Search for key contacts on LinkedIn LinkedIn Search can find contacts by industry and location. Premium filters like function, seniority level, and years of experience can further help you pinpoint the exact person. Often you’ll find someone in your network is also connected with them, and can facilitate an introduction. How? Read on. 6. Reach out If you share a mutual connection, engaging with a contact is as easy as requesting an introduction (look for the "Introductions" module on the right of their profile page). Even without a mutual connection, you can reach out to any LinkedIn member using InMail, which on average gets a response rate three times higher than email.
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1. Understand your audience. How you tell your story depends on whose attention you want to attract: potential customers, new business partners, job candidates, useful business contacts. Define your audience and tailor your Profile to speak directly to them. 2. Photo: Put a face to your name. First impressions count. Including a professional photo in your profile brings your story to life and attracts more attention on LinkedIn. In fact, members with profile photos receive 14x more profile views than those without.
Profile Strategy
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See also “Profile Components”
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partner
3. Title: Create a punchy headline Along with your photo, your headline is the first thing people see. Use this area to speak directly to your target audience. Include phrases or keywords they might use to find you. Avoid self serving adjectives (“creative, seasoned” etc.). 4. Summary: Tell your professional story Demonstrate your expertise. Use the Summary and Experience sections of your profile to showcase your career and experience – and show others why you’re someone worth knowing. Include keywords and phrases that highlight your best skills. This improves your visibility in LinkedIn and Google search results.
Profile Strategy
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Visit “Profile Components”
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Both these fields of information, plus your Skills section, are indexed by Google.
5. Projects: Showcase your work. Show your quality of work to potential business contacts with tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites. Your live work examples build value, trust and engagement. 6. Recommendations: Your network speaks. Social Proof is king. Get Recommendations and Endorsements from colleagues, employers, and customers who can speak to your abilities and contributions. Your personal advocates give you credibility and attract potential business contacts.
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Profile Strategy
Visit “Profile Components”
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7. Links (all of them) Include relevant links to your contact information. This helps people discover your brand value and make direct contact, avoiding InMail’s limits. 8. Vanity URL: be easy to find. Customize your public profile URL to improve your ranking in search results and make it easy for people to find you.
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Profile Strategy
Visit “Profile Components”
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Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
We will look at live examples online
Name – First and last Title / Headline – Defaults to current job title; customize it with key search terms Summary – info about your mission, accomplishments, and goals. Contact Info – Email, phone, IM, address, Twitter handle and websites. Experience – Professional positions and experience; jobs and volunteer work. Recommendations – a major job hunt asset! Skills & Endorsements – focus on your real strengths, so Contacts can Endorse them. Industry – Choose from drop-down menu Location – City in/near where you work
Education – school names, courses studied Certifications – job related Publications – Specifically relevant for marketers, writers and researchers Projects – noteworthy projects that would impress connections or employers Languages – Bilingual? Can be major asset! Volunteer Experience & Causes – Organizations you support, causes you care about, and types of volunteer opportunities you seek. Additional Information – If it isn’t professional, keep it out of this section (ie omit marital status) Honors & Awards – relevant noteworthy awards
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Anatomy of a complete Profile
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Infographic: the Ideal LinkedIn Profile
Creative
Title (aka Headline): “Title is Vital” Be distinctive. A first impressions is lasting, and possibly the only one. LinkedIn auto-populates it with your current Title and Company Name. Edit to include 2-3 key terms. Think like a Search Engine. Use terms that will help you get found on search results like skills and roles. Be specific. Avoid self-serving, vague cliches (creative, seasoned, team player, organized, motivated). People don’t use those terms when they search. Let your Connections’ Recommendations do that bragging for you. Use Select Keywords. Include the most relevant 2 or 3. Place the rest in your Summary and the details of your Profile.
Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Photo Up to date. Look like you do on a typical day - not a heavily airbrushed glamour pose, unless you’re a model or actor. Focus on your face. It should fill at least 50% of the frame, not be a dot in a landscape. Crop at or near the shoulders. Omit pets, props, beer, boobs. One shoulder forward. Brighten up. Smile with your eyes, a welcoming expression, not a goofy grin or scowl. Face a light source; backlighting makes you look sinister. Dress the part. Wear what you normally wear to work. Swap uniform, tux and sweats for business casual clothes. No wedding gowns, Spring Break candids or selfies.
stats: Profiles with a photo get 11X more views
FBI informant?
Fashion model?
Default image Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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“I don’t care. You shouldn’t
either.”
I am in a witless
protection program
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Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Summary Use this space! (40 words or more) In this most-often viewed part of your Profile, matching keywords help you appear in searches.
is all you have. Make it count.
First Person Not ghost-written, i.e. “Jane is a seasoned executive with…” Don’t be a pompous a_ _. You wrote it. Speak that way and inject some personality. Terse Verse Consider the audience and the medium. Who are you trying to reach? Speak to them. Make it “skimmable” to fit the reader’s pace. Use well constructed logical phrases, but not necessarily complete sentences.
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Work History Show, don’t just tell. Give specific examples of accomplishments. You can even upload visuals (pictures, videos, documents). Be thorough. There are no page limits here. Your Profile is 12X more likely to be viewed if you have multiple jobs listed in your work history.
Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Volunteer Work Career related or not, list it. 42% of managers surveyed equate it to formal experience.
Interests Don’t limit them to career related, if they help you come across as human.
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Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Education Increase profile views 10X by completing this section. Accuracy counts: Degree conferred Conferring Institution Dates: make it easy for an employer to verify. In fact, you cannot list a degree without including the date received.
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Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Recommendations Why Credibility (high value) Who Boss, subordinate, client, colleague, professor, partner What Draft it, or at least give guidance Post / hide & placement features How Don't use the default email template Personalize your request Provide context (role, relationship, project, org)
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Endorsements Why Credibility (low value) Who Any LinkedIn connection can Endorse you What Your top skills (you can re-sequence them as needed) How Post / hide
Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Skills Choose up to 50 Skills; anything less puts you at a disadvantage.. Repeat any key skills already highlighted elsewhere (title, summary, etc.) so you appear in searches for those specific skills Don’t be humble! Share all of your skills and abilities Re-sort them by relevance
Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Profile Components Title • Photo • Summary • Experience • Education • Recommendations • Endorsements • Skills • Groups
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Groups – use the Search feature in Groups to find your target audience (gives you permission to reach out, invite, etc.). You can join up to 50 Groups. Select active ones (over 1,000 members, current discussions. Anything less puts you at a disadvantage. Contribute content! Your Likes, Comments and Shares appear in your Connections’ newsfeeds. With practice, you become a recognized Subject Matter Expert (SME).
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Prospecting? Account research on Linkedin is “table stakes”. Use it to find relevant mutual interests and topics. If you cold call a prospect without first researching them on LinkedIn, Google, Bloomberg (OTC) etc., you could instantly, unknowingly, lose credibility. If you don’t research prospects, will they believe your promises about the thoroughness of your work?
Social Selling
Create a professional brand. Establish a professional presence on LinkedIn – not just an online resume - with a complete profile that showcases your experience and increases your credibility. LinkedIn profiles appear in Google search results based on Title, Summary and Skills. Find the right people. With your Settings on Private, research social identities to build a target’s org chart, assess competitors, and prepare to converse with prospects. Build strong relationships. Invite. Connect. Share information and referrals. Reciprocate! Thank people who share and help.
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Def: Mapping your power base - frenemies, blockers, advocates, mobilizers, champions
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Engage with insights. Observe social media conversations, to look for leads. Contribute meaningful insights. Earn the opportunity to engage and influence your Contacts and make new ones. Use social selling tools Consider a selling solution like LinkedIn Sales Navigator. Track and engage key contacts at pivotal points. Job change, promotion, etc. Find and Follow influencers Ask and answer questions.
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Social Selling
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Social Selling
Vanity Metrics - - that turn into > > Meaningful Metrics
*Profile views Contact rate from profile views
Connections Made First degree connections in Prospect Companies
Content shares Influencer engagement
*Group / Company Page posts Group members/Followers engaged
Requests to Connect sent to Prospects Prospects who accepted
Group comments Influencer comments / shares
Prospect companies followed Prospect companies engaged
Inbound connection requests Requests you accept (know)
First degree connections Recommendations
Social Selling KPIs (Key Performance Indicators) Replace the vanity metrics with meaningful ones (*=examples to follow)
Example: Profile Views Change vanity metrics to meaningful metrics How do you increase the value of Profile views? Research their Profile for ideas, then:
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Known Contact
Contributed in your Group discussion; Viewed your Profile or your content
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Social Selling
Unknown; search result; did they view your Profile?
Ask them
Thank them
Invite them
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Example: Group and Company Pages Here is how one F500 company is nailing it
Free playbook! Click to read, share,
subscribe, follow, comment
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Social Selling
Compare channel results.
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Master Book Title Neil Rackham SPIN Selling Jill Konrath Agile Selling Skip Miller Proactive Sales Management Jeff Thull Mastering the Complex Sale Athony Parinello Selling to VITO Frank Cespedes Aligning Strategy Jason Jordan Cracking the Sales Management Code Mike Weinberg Sales. Simplified.
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Social Selling
Study the masters.
Where are your audiences? Which channels deserve greater investment?
Greg Alexander Josiane Feigon S. Anthony Iannarino Lee Salz
Miles Austin Jon Ferrara Jason Jordan Tamara Schenk
Jay Baer Sonja Firth Jim Keenan Mike Schultz Daniel Barber Michael Fox Alice Kemper Tom Searcy Trish Bertuzzi Colleen Francis Nikolaus Kimla Anneke Seley
Joanne Black Barb Giamanco Jill Konrath Koka Sexton Jeb Blount Jeffrey Gitomer Ken Krogue Jamie Shanks
Tiffani Bova John Golden Mike Kunkle Tibor Shanto David Brock Charles H. Green Kendra Lee Jeff Sheehan Bob Burg Gerhard Gschwandtner Jack Malcolm Art Sobczak
Alyson Button Stone Celina Guerrero Paul McCord Colleen Stanley Deb Calvert Ann Handley Paul McCord Dave Stein
Elay Cohen Gary S. Hart Eric Quanstrom Babette Ten Haken Marsha Collier Matt Heinz Steve Richard Robert Terson
John Cousineau Leanne Hoagland Smith Lori Richardson Ken Thoreson
Donal Daly Tom Hopkins Kelly Riggs Brynne Tillman Doug Davidoff Timothy Hughes Steven A. Rosen Brian Tracy
John Dougan Mark Hunter Keith Rosen Mike Weinberg Craig Elias Tim Hurson Jill Rowley Jonathan Farrington Michael Hyatt Ted Rubin
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Top 100 Social Selling Masters (Google them)
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Social Selling
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Test your Social Selling IQ (thanks, Microsoft!)
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Social Selling
Free resource! Click to check out one measure of
your Social Selling
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Sales Navigator a premium service
Social Selling – special supplement: Sales Navigator premium service
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Social Selling – special supplement: Sales Navigator premium service
Sales Navigator a premium service
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Social Selling – special supplement: Sales Navigator premium service
Sales Navigator a premium service
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Social Selling – special supplement: Sales Navigator premium service
Sales Navigator a premium service
70 Menu
Social Selling – special supplement: Sales Navigator premium service
Sales Navigator a premium service
Talent Acquisition
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LinkedIn Company Page + Recruiting Pages = Impact on Connections
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Talent Acquisition
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LinkedIn Company Page + Recruiting Pages = Impact on Connections
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Talent Acquisition
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How one FG500 client is Crushing it on LinkedIn ROI of Branded Talent Acquisition Campaign
Pre-campaign In-campaign
Global employment 250,000 270,000
Attrition rate 15% 11%
Annual hiring demand 37,500 27,500
Average cost per hire $11,500 $9,400
Global hiring costs $431,250,000 $258,500,000
Savings $172,750,000
40%
Talent Acquisition
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InMail to Coworkers (2015 pilot) Online database of office / client / colleague contacts. Upload your coworker directory to your Contacts, and send a personalized InMail or invitation to coworkers. Content Sharing (2015 pilot) Administrators can send out information to Groups of relevant employees, who can then share it with their network. Helpful for targeted recruitment referrals. Company Pages Purchase a bundle of monthly job postings, and link them to your in-house recruitment software.
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Here is how one F500 company is nailing it
Click to read and download this free playbook
Thank you!
Ed Alexander
Chief Digital Marketer
For questions and continuing discussion, contact:
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