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Linkedin means business
• Launched 2004
• 850m users
• US – 51m > 35yrs
• Launched 2003
• 150m users
• US – 22.5m > 35yrs
Numbers vs. environment
Facebook wins on numbers but it’s about the
environment. On Linkedin an up-front display of
your experience, knowledge and qualifications
is not considered unseemly.
Three broad areas of activity:
1. Getting noticed– Setting up your profile.
– Being discoverable through Google / within Linkedin.
2. Circulating– Through 1st, 2nd, 3rd degree connections.
– Joining interest groups.
– Actively searching for new prospects.
3. Announcements– Posting information.
– Setting up events.
– Advertising.
Overview
Networking from the comfort
of your own desk and at a time
of your choosing!
Getting noticed
A google search for my name
brings up my Linkedin profile, and on
my company name brings up my
Linkedin company profile.
Getting noticed – personal profile
Having a profile that is good to
look at is one thing, being
discoverable is another.
1. Professional headline – use
meaningful key words – not ‘owner’.
32 characters allowed.
2. Website link – personalise from
default. 3 web links allowed.
3. Public profile link – personalise.
4. Summary – complete this if nothing
else.
5. Specialties – use meaningful key
words.
6. Add previous companies to extend
your connections.
Getting noticed – bells & whistles
Ask for recommendations for both
personal and company profiles
Getting noticed – bells & whistles
Apps include Google
Presentations, Slideshare, polls, Wordpr
essBox.net, industry specific apps such
as ‘Lawyer Ratings’ and the new
‘Linkedin Events’
.
Getting noticed – company profile
1. Claim it before someone else does.
2. Don’t forget to add
services/products
3. Once set up, go back to personal
profile and link back to your official
company site.
Getting noticed – company profile
Part 2 – Circulating & Meeting
people!
Being able to access the email
addresses of your connections is a
winning feature!
Meeting people – the rules
1. You can connect with anyone whose email you already have.
2. You can invite ex and current colleagues, classmates and
‘people you have done business with’ to connect without having
their email address.
3. You can invite people to connect who are in the same interest
group without having their email address.
4. You can search for people -- but Linkedin will want to know if you
have an approved relationship. They may be ‘people you have
done business with’.
5. Linkedin will suggest connections based on people who are
connected to people you already know.
Meeting people – scenarios
Meeting people – connectivity
See how your network grows!
Circulating – groups
People who use groups are more
likely to feel that Linkedin is effective
for business development. But it
may be because they are doing
everything else right too!
1. You can join in the
conversation and make
posts.
2. You can connect with
fellow group members.
3. Can start your own
group.
4. Visit HK Women in
Business AKA WiC.
Part 3 – What your network should know
1. Posts or updates are
seen on your
homepage and also in
email updates.
2. Post from Twitter using
#in or #li
3. You can post from
company and personal
profiles
4. You can back link to
your website or blog
Free
1. All the features shown so
far are free
2. Paid account (from
$160/month):
• Contact anyone directly
with InMail -- Response
Guaranteed!
• See more profiles when
you search.
• Zero in on profiles with
Premium search filters.
• See expanded profiles
of everyone on LinkedIn
• Who's Viewed Your
Profile: Get the full list.
Priceless
In a recent study of over 5,000
businesses, HubSpot found that traffic
from LinkedIn generated the highest
visitor-to-lead conversion rate at
2.74%, almost 3 times higher (277%)
than other social networks.
Thank you
Find me on Linkedin for a
copy of the presentation (with notes)
Katie McGregor, or
Hong Kong Women in Business Group
