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Webinar video, slides & podcast http://university.commetrics.com/?p=1243 More information about this topic on the blog: http://commetrics.com/?p=13427 AND http://howto.commetrics.com/?p=152 3 TRENDs 1 -- Cost-benefit analsis - what it takes to convince the boss 2 -- Social media - cost-benefit pyramid - how it works in practice 3 -- What we can learn from Swatch - Tissot - the strategic ROI approach to social media - $$$$$
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ComMetrics
2008_06_16
ComMetrics UniversityComMetrics University Radio Show - Coffee Break Webinar Nr. 02
Thursday January 26, 2011 – 08:30 Deutsch => 16:00 English– 15 minutes
Kosten Nutzen Pyramide fuer Social Media – Kennzahlen
Cost benefit pyramid for social media – convincing the boss
webinar video, slides & podcast http://university.commetrics.com/?p=1243
Blog post http://commetrics.com/?p=13427
Presented by: Blog post http://howto.commetrics.com/?p=152
http://My.ComMetrics.com - free blog benchmarking
http://info.cytrap.eu/?p=134 social media trends 2011
http://info.cytrap.eu/?p=176
ComMetrics blog checklist 2011
Prof. Urs E. Gattiker , Ph.D.
ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs.
We have delivered social media marketing solutions and monitoring
tools for all kinds of organizations, including Financial Times,
European Commission, Netjets, Red Cross and ...
Ultimately, we help them to improve their customer relationship
management, beat their competition, and close more business.
2011_01_26
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_ Free sign up for
http://My.ComMetrics.com
2011_01_26
==>
Watch the trends – improve your blog‘s impact
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – Tissot - Swatch Group
#1 Faster uptake with
Challenge > sales for new products...
Strategy: Provide clients with better ways to view product, etc.
Solution use videos, allow users to see the product on their
wrist – wristband and webcam
use social media to spread the word, discuss usability
and ask people to share what they think on blog,
Facebook, etc. 2011_01_26
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – Tissot - Swatch Group
Solution use videos, allow users to see the
product on their hand
wristband and webcam
So there you are, sitting in front of your laptop at home & you see a watch you like.
Print out a little piece of paper embedded with a barcode, wrap it around your arm and
hold it up to a camera on your computer.
There is your arm, adorned with a virtual watch.
Turn, compare stainless steel versus gold, what feels/looks better on you.
2011_01_26
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_2 gold nuggets for today
2011_01_26
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
1 – the social media cost-benefit pyramid – actionable metrics
2 – limit your opportunity costs
More infos: http://howto.commetrics.com/?p=152
Please – talk to us – we can help
ComMetrics
Don’t overemphasize ROI
Focus on operating metrics (returns,
warranty work
How can social media help to
reduce these numbers
If you do not take action once num-
bers are in: why collect the number?
2011_01_26
_1 Define the 3 top social
media metrics
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
From actionable metrics to
critical operational metrics – what
the boss REALLY cares about
ROI – link your social media metrics
to key drivers / operators
2011_01_26
_1 Define the 3 top social
media metrics
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 Limit your opportunity costs
A. Doing social media takes time = time vs. benefits.
B. Picking up the phone instead = direct contact is helpful
C. Taking a break from it all = switch your iPhone off
2011_01_26
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 gold nuggets for today
2011_01_26
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
More infos: http://howto.commetrics.com/?p=152
Please – talk to us – we can help
1 – the social media cost-benefit pyramid – actionable metrics
connect social media activities to your key drivers / operational metrics
– customer complaints,
- call to hotline,
- warranty work because customer used product incorrectly
Our YouTube channel: http://www.youtube.com/user/commetrics#g/u
ComMetrics
_2 gold nuggets for today
2011_01_26
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
More infos: http://howto.commetrics.com/?p=152
Please – talk to us – we can help
2 – limit your opportunity costs
Tissot Reality = show costs vs. benefits / quality vs. Quantity
View on Slideshare: http://www.slideshare.net/ComMetrics
ComMetrics
2008_06_16
ComMetrics University
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CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
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[email protected] Google Talk
www.ComMetrics.com URL
ComMetrics University Radio Show - Coffee Break Webinar Nr. 02
Thursday January 26, 2011 – 08:30 Deutsch => 16:00 English– 15 minutes
Kosten Nutzen Pyramide fuer Social Media – Kennzahlen
Cost benefit pyramid for social media – convincing the boss
webinar video, slides & podcast http://university.commetrics.com/?p=1243
Blog post http://commetrics.com/?p=13427
Presented by: Blog post http://howto.commetrics.com/?p=152
Slideshare: http://www.slideshare.net/ComMetrics
YouTube: http://www.youtube.com/user/commetrics#g/u
We can help, pls call us =>
Prof. Urs E. Gattiker , Ph.D.
