How to create and share a compelling case for organisational change

© Changefirst Limited, all rights reserved

David Miller

CEO

Welcome!How to create and share a

compelling case for

organisational change

© Changefirst Limited, all rights reserved 2014 changefirst.com 2

David Miller

Chairman and Founder of Changefirst

Founded Changefirst in 1995

Experience across major changes

including; client strategy

implementation, technology roll-out,

business change process changes,

restructuring and quality management

Passionately believes that people are

key to the successful delivery of

change within organisations

Introducing our presenter


We will cover the following:

Why a shared case for change is so important for change success

Why people need to know this stuff

Three key components for a powerful case for change

How you can communicate the shared case for change effectively

Top hints and tips – based on over 25 years’ experience


Leaders are generally unsuccessful at communicating

change

Only 40% of employees feel that changes are effectively communicated

at their organization

Only 40% of employees think that the reasons for changes are clearly

explained.

Only 50% of workers think company leaders are succeeding in building

enthusiasm for change.

Data from - Towers Watson 2014 Global Workforce Study


Support

ActAcceptance

Hear

Understand

Awareness

Use

Own

Commitment

Time

Level

of

Co

mm

itm

en

tLeaders need to do build commitment


An effective case for change…..

Why we can’t stay where we are (Imperative)

Picture of the future state (Vision)

How we will get there (Solution)

Slide 6

HOW?

Future

State

Vision

WHAT?

WHY?


Why we cannot stay where they are (Imperative)- Cost of status quo > cost of changing


Where we are going (Vision)

- positive and clear picture of the future


How we will get there (Solution)


‘Elevator Speech’ Example – Santa Inc.

Imperative: We can’t stay where we are because………..

Many children have been receiving their presents after they wake up and

are sometimes not getting the presents they asked for! This is mainly

because of old fashioned, poorly managed sleigh technology. This has led

to unhappy children who are beginning to doubt Santa Claus exists.

Vision: When this change has been successful………

Our children will get the presents they wanted - before they wake up on

Christmas Day. Children will be happy.

Solution: To achieve this we will……….

Implement new sleigh technology that will improve our delivery processes.

In addition we will improve communication between the Children’s

Requests BU in Lapland and the Santa reindeer delivery team.

Slide 10



“We are launching a transformation

initiative to create world-class equality

and improve diversity. We are going to

use an authentic game changer approach

to socialize... ”


Elevator Speeches

Easy to tell and re-tell

Relevant to the audience

Less than three minutes

Use stories – but carefully!


Create the Initial Change Description


Build elevator speech plan initial communications - focused on elevator speech


Hints and Tips

Urgency sustains change not fear

Make the elevator speech a powerful tool to mobilize people:

o Relates to their knowledge of the business situation

o People internalize why they personally have to change

o Able to share the elevator speech with others

o Language simple and free of jargon

Describe behaviour change clearly

Ensure you have sufficient sponsor commitment to proceed


Any Questions?


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How to create and share a compelling case for organisational change