Embed Size (px)
DESCRIPTION
This is a workshop Jacques de Villiers ran for the PSASA's Durban Chapter on 18 February 2009. www.jacquesdevilliers.com
Citation preview
Durban Chapter 18 February 2008Jacques de Villiers
Compelling Copywriting:
Increase Your Speaking Business
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
3 Fundamental Selling Rules
People don’t like being sold
People buy things for emotional, not rational reasons
Once sold, people need to satisfy their emotional decisions with logic
Compelling Copywriting18 February 2009
Fear! Greed! Vanity! Lust! Pride! Envy! Laziness!
Emotion: 7 Deadly Sins
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
AttentionInterestDesireAction
Compelling Copywriting18 February 2009
Sales LetterEmails ProposalPress ReleaseWebsiteInfluential Words
Compelling Copywriting18 February 2009
Sales Letter1. Heading2. Problem3. Big Promise4. Solution5. Benefits6. Guarantee7. Testimonials8. False Close9. Call to Action10. PS
Compelling Copywriting18 February 2009
Heading
Compelling Copywriting18 February 2009
Problem
Compelling Copywriting18 February 2009
Big Promise
Compelling Copywriting18 February 2009
Solution
Compelling Copywriting18 February 2009
Benefits
Compelling Copywriting18 February 2009
Testimonials
Compelling Copywriting18 February 2009
Guarantee
Compelling Copywriting18 February 2009
False CloseAnd, that’s not all ...
Compelling Copywriting18 February 2009
Call to Action
Compelling Copywriting18 February 2009
PS
Compelling Copywriting18 February 2009
Emails
More than 5 kb
Less than 35 kb
Less is more - html
4 strikes and you’re out
Keeping legal
Compelling Copywriting18 February 2009
Proposals
Compelling Copywriting18 February 2009
Press ReleasesWhatWhenWhereWhyWhoHow
Compelling Copywriting18 February 2009
Press ReleaseTo: The Star
Release Date: Immediate Snake Oil 1 of 2Snake Oil Salesmen of the 21st Century
Content, content, content content, content, content, content, content, content, content, content, content content, content, content, content, content, content
Ends
For Further information:
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
The Perfect PagePage Title
Metatags
Meta Description
H1 Header
1st Paragraph
Content
Last Paragraph
Motivational Speaker in SA
Motivational speaker in SA
Rev up your conference with one of the top motivational speakers in SA
Motivational Speaker in SA
If you’re looking for a motivational speaker in SA to put your conference delegates in the right frame of mind.
Content
To book your motivational speaker in SA call .......
Compelling Copywriting18 February 2009
Yum, yum!!!
Compelling Copywriting18 February 2009
Influential Words
Compelling Copywriting18 February 2009
Tools of the Trade
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Compelling Copywriting18 February 2009
Jacques de Villiers can be contacted on:Mobile: 0829063693
Email: jacques@jacquesdevilliers.comwww.jacquesdevilliers.comwww.jacquesdevilliers.co.za
